Kidzstuffonline vs The Warehouse:Which is more popular?
In September 2026, The Warehouse had more branded searches than Kidzstuffonline among toy retailers in New Zealand. The Warehouse had about 306,000 branded searches, while Kidzstuffonline had 760. The Warehouse made up 19.4% of all toy retailer searches we track, and Kidzstuffonline accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about toy retailers, The Warehouse appeared in all three answers and Kidzstuffonline in two. The Warehouse was mentioned before Kidzstuffonline in every answer.
Who do people search for more?
The Warehouse, about 403 searches for every 1 for Kidzstuffonline
Who does AI mention more?
The Warehouse, mentioned in every answer we collected
Who does AI recommend more?
The Warehouse, named ahead of Kidzstuffonline in every answer
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Top toy retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Warehouse appeared in all three answers. Kidzstuffonline was mentioned in two out of three: in two of the three ChatGPT answers. The Warehouse was listed before Kidzstuffonline in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Warehouse3 of 3Named in 3 of 3 ChatGPT answers
Toyworld3 of 3Named in 3 of 3 ChatGPT answers
Farmers3 of 3Named in 3 of 3 ChatGPT answers
Kmart NZ2 of 3Named in 2 of 3 ChatGPT answers
Kidzstuffonline2 of 3Named in 2 of 3 ChatGPT answers
Mighty Ape1 of 3Named in 1 of 3 ChatGPT answers
Pop Mart0 of 3Named in 0 of 3 ChatGPT answers
Animal Kingdoms0 of 3Named in 0 of 3 ChatGPT answers
See every answer about toy retailers
3 answers
Asked ChatGPT
“Which toy retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best toy retailers in New Zealand?”
Asked ChatGPT
“What's the best toy retailer in New Zealand for kids gifts?”
Searched Google, AI Overview
“toy shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap toys nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Kidzstuffonline or The Warehouse more popular in search?
This chart shows how often people search Google for Kidzstuffonline and The Warehouse by name. Each line represents a brand's share of searches for all eight toy retailers we track, month by month, from searches in New Zealand.
Share of searches by month for The Warehouse, Kidzstuffonline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart NZ | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms | Farmers | Kidzstuffonline |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 20% | 7.4% | 2% | 5.9% | 0.16% | 0.1% | 0.03% |
| Nov 2025 | 64% | 20.5% | 9.2% | 2.5% | 3.5% | 0.11% | 0.16% | 0.02% |
| Dec 2025 | 60.4% | 22.4% | 10.1% | 3.4% | 3.4% | 0.12% | 0.18% | 0.03% |
| Jan 2026 | 64.3% | 24% | 7.3% | 1.7% | 2.4% | 0.19% | 0.07% | 0.02% |
| Feb 2026 | 63.3% | 23.3% | 7.1% | 2% | 2.2% | 2.1% | 0.06% | 0.03% |
| Mar 2026 | 67.1% | 21.5% | 6.5% | 1.8% | 1.8% | 1% | 0.08% | 0.03% |
| Apr 2026 | 68.8% | 20.4% | 6.2% | 2.1% | 1.5% | 0.81% | 0.07% | 0.04% |
| May 2026 | 64.7% | 22.8% | 6.9% | 2.4% | 2.4% | 0.61% | 0.1% | 0.04% |
| Jun 2026 | 68.8% | 19.4% | 7.2% | 2.5% | 1.4% | 0.52% | 0.08% | 0.05% |
| Jul 2026 | 69.5% | 19.4% | 7.2% | 2.1% | 1.3% | 0.42% | 0.1% | 0.05% |
| Aug 2026 | 68.9% | 19.4% | 7.2% | 2.5% | 1.5% | 0.42% | 0.1% | 0.05% |
| Sep 2026 | 69.3% | 19.4% | 7.2% | 2.5% | 1.2% | 0.28% | 0.1% | 0.05% |
How has the Kidzstuffonline and The Warehouse comparison changed over the last 12 months?
3 findings
- The Warehouse was ahead of Kidzstuffonline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kidzstuffonline’s share of searches among toy retailers in New Zealand moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 480 to 760.
- Across the 12 months ending September 2026, The Warehouse’s share of searches among toy retailers in New Zealand moved from 20% to 19.4%, and its estimated monthly branded searches moved from 374K to 306K.
How did search popularity change for New Zealand toy retailers in September 2026?
2 changes
Estimated monthly branded searches for Kidzstuffonline in New Zealand rose 58.3% over 12 measured months, from 480 to 760 in September 2026.
Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 306K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Kidzstuffonline’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kidzstuffonline
2 branded search terms
- kidz stuff online
- kidzstuffonline
The Warehouse
14 branded search terms
- chromecast the warehouse
- rug the warehouse
- The Warehouse
- the warehouse app
- the warehouse bbq
- the warehouse chocolates
- the warehouse cushion
- the warehouse fans
- the warehouse lego
- the warehouse mattress
- the warehouse phones
- the warehouse pool
- the warehouse pot
- the warehouse sheets
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