Brandwave

EB Games vs The Warehouse:Which is more popular?

In September 2026, The Warehouse had more branded searches than EB Games among video game retailers in New Zealand. The Warehouse had about 306,000 branded searches, while EB Games had 12,300. The Warehouse made up 32% of all video game retailer searches we track, and EB Games accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about video game retailers, EB Games and The Warehouse each appeared in three of the four answers. The Warehouse was mentioned before EB Games in every answer.

Among video game retailers in New Zealand in September 2026

Who do people search for more?

The Warehouse, about 25 searches for every 1 for EB Games

The Warehouse 306K searchesEB Games 12.3K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

EB Games in 3 of 4The Warehouse in 3 of 4

Who does AI recommend more?

The Warehouse, named ahead of EB Games in every answer

The Warehouse first in 3EB Games never first

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Top video game retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, EB Games and The Warehouse were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Warehouse was listed before EB Games in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JB Hi-Fi1st
  2. Mighty Ape2nd
  3. The Warehouse3rd
  4. EB Games4th
  5. Noel Leeming–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mighty Ape3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EB Games3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Noel Leeming0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about video game retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is EB Games or The Warehouse more popular in search?

This chart shows how often people search Google for EB Games and The Warehouse by name. Each line represents a brand's share of searches for all five video game retailers we track, month by month, from searches in New Zealand.

EB Games and The Warehouse among video game retailers in New Zealand, by month

Share of searches by month for The Warehouse, EB Games. The figures are in the table below the chart.

View monthly share of searches table
MonthThe WarehouseNoel LeemingJB Hi-FiMighty ApeEB Games
Oct 202531.9%28%21.6%11.8%6.6%
Nov 202528.3%29.9%23.3%12.8%5.8%
Dec 202530.7%26.9%20.8%13.8%7.7%
Jan 202627.8%20.1%15.4%8.5%28.2%
Feb 202638%27.7%21.2%11.6%1.6%
Mar 202638.1%27.8%21.3%11.6%1.3%
Apr 202636.1%26.7%24.7%11%1.5%
May 202637.6%27.7%21.1%11.4%2.3%
Jun 202633.4%29.8%22.8%12.4%1.6%
Jul 202633.3%30%22.7%12.3%1.6%
Aug 202633.6%29.7%22.8%12.4%1.4%
Sep 202632%28.3%26.5%11.9%1.3%

How has the EB Games and The Warehouse comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: EB Games took it in January 2026, The Warehouse took it in February 2026.
  • Across the 12 months ending September 2026, EB Games’ share of searches among video game retailers in New Zealand moved from 6.6% to 1.3%, and its estimated monthly branded searches moved from 77.7K to 12.3K.
  • Across the 12 months ending September 2026, The Warehouse’s share of searches among video game retailers in New Zealand moved from 31.9% to 32%, and its estimated monthly branded searches moved from 374K to 306K.

How did search popularity change for New Zealand video game retailers in September 2026?

2 changes

  1. In September 2026, The Warehouse lost share of searches among video game retailers in New Zealand, from 33.6% to 32%.

  2. Estimated monthly branded searches for EB Games in New Zealand fell 84.2% over 12 measured months, from 77.7K to 12.3K in September 2026.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using EB Games’ and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EB Games

12 branded search terms

  • eb games albany
  • eb games bayfair
  • eb games botany
  • eb games henderson
  • eb games northland
  • eb games palms
  • eb games pokemon
  • eb games queensgate
  • eb games richmond
  • eb games westcity
  • ebgames
  • ebgames open hours

The Warehouse

14 branded search terms

  • chromecast the warehouse
  • rug the warehouse
  • The Warehouse
  • the warehouse app
  • the warehouse bbq
  • the warehouse chocolates
  • the warehouse cushion
  • the warehouse fans
  • the warehouse lego
  • the warehouse mattress
  • the warehouse phones
  • the warehouse pool
  • the warehouse pot
  • the warehouse sheets

How the Brand Demand Index is measured

Other head-to-heads among video game retailers

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