Brandwave

How popular isNoel Leeming?

In September 2026, people searched for Noel Leeming by name about 275,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 28.3% of all New Zealand video game retailer searches, placing Noel Leeming second out of five retailers. When we asked both ChatGPT and Google AI Overviews about video game retailers, Noel Leeming did not appear in any of the answers.

Search and AI answers in September 2026

Noel Leeming is the second most searched of 5 competitors and not listed in any AI answer.

  1. The WarehouseShare of searches 32%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Noel LeemingShare of searches 28.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. JB Hi-FiShare of searches 26.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Mighty ApeShare of searches 11.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. EB GamesShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top video game retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Noel Leeming did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JB Hi-Fi1st
  2. Mighty Ape2nd
  3. The Warehouse3rd
  4. EB Games4th
  5. Noel Leeming–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mighty Ape3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EB Games3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Noel Leeming0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about video game retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which video game retailers compete with Noel Leeming?

Noel Leeming against video game retailers in New Zealand, by month

Share of searches by month for The Warehouse, Noel Leeming, JB Hi-Fi, Mighty Ape. The figures are in the table below the chart.

View monthly share of searches table
MonthThe WarehouseNoel LeemingJB Hi-FiMighty ApeEB Games
Oct 202531.9%28%21.6%11.8%6.6%
Nov 202528.3%29.9%23.3%12.8%5.8%
Dec 202530.7%26.9%20.8%13.8%7.7%
Jan 202627.8%20.1%15.4%8.5%28.2%
Feb 202638%27.7%21.2%11.6%1.6%
Mar 202638.1%27.8%21.3%11.6%1.3%
Apr 202636.1%26.7%24.7%11%1.5%
May 202637.6%27.7%21.1%11.4%2.3%
Jun 202633.4%29.8%22.8%12.4%1.6%
Jul 202633.3%30%22.7%12.3%1.6%
Aug 202633.6%29.7%22.8%12.4%1.4%
Sep 202632%28.3%26.5%11.9%1.3%

  1. 1.The Warehouse

    32%

    Held 1st. 306K estimated branded searches, +<0.01% vs prior month. Share -1.6 points.

  2. 2.Noel Leeming

    28.3%

    Held 2nd. 271K estimated branded searches, +0.09% vs prior month. Share -1.4 points.

  3. 3.JB Hi-Fi

    26.5%

    Held 3rd. 253K estimated branded searches, +21.9% vs prior month. Share +3.7 points.

  4. 4.Mighty Ape

    11.9%

    Held 4th. 113K estimated branded searches, +0.22% vs prior month. Share -0.6 points.

  5. 5.EB Games

    1.3%

    Held 5th. 12.3K estimated branded searches, -0.16% vs prior month. Share -0.1 points.

Compare popularity between Noel Leeming and its closest rivals

Every comparison with Noel Leeming

30 comparisons

How has branded search demand for Noel Leeming changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Noel Leeming in New Zealand fell from 334K to 275K.
  • Across the 12 months ending September 2026, Noel Leeming’s share of searches among video game retailers in New Zealand peaked at 30% in July 2026 and was lowest at 20.1% in January 2026.

How did search popularity change for New Zealand video game retailers in September 2026?

5 changes

  1. In September 2026, JB Hi-Fi gained share of searches among video game retailers in New Zealand, from 22.8% to 26.5%.

  2. In September 2026, The Warehouse lost share of searches among video game retailers in New Zealand, from 33.6% to 32%.

  3. In September 2026, Noel Leeming lost share of searches among video game retailers in New Zealand, from 29.7% to 28.3%.

  4. In September 2026, Mighty Ape lost share of searches among video game retailers in New Zealand, from 12.4% to 11.9%.

  5. Estimated monthly branded searches for EB Games in New Zealand fell 84.2% over 12 measured months, from 77.7K to 12.3K in September 2026.

How are Noel Leeming’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Noel Leeming’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Noel Leeming
  • noel leeming appliances
  • noel leeming computers
  • noel leeming electronics
  • noel leeming games
  • noel leeming headphones
  • noel leeming ipad
  • noel leeming laptops
  • noel leeming lowerhutt
  • noel leeming sale
  • noel leeming tvs
  • noel leeming westgate
  • noelleeming gore
  • noelleeming henderson
  • noelleeming hornby
  • noelleeming nelson
  • noelleeming ormiston
  • noelleeming richmond

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How the Brand Demand Index is measured

Where does Noel Leeming compete?

Noel Leeming is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
online retailers and marketplaces5th of 146.2%Show ranking
appliance and electronics retailers1st of 828.7%Show ranking
Video game retailers2nd of 528.3%Shown above
Computer retailers1st of 733.8%Show ranking
Storage drive and memory card brands1st of 894.5%Show ranking
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