Brandwave

Appliance and electronics retailers in New Zealand:Which brands are most popular in search?

In August 2026, PB Tech was the most searched among appliance and electronics retailers in New Zealand, with an estimated 344K branded searches and 31% estimated Share of Search within this set.

Share of Search, August 2026
  1. PB Tech31%
  2. Noel Leeming29.9%
  3. JB Hi-Fi23.5%
  4. Harvey Norman12.8%
  5. Computer Lounge1.4%
  6. Heathcotes0.96%
  7. Smiths City0.34%
  8. 100% Appliances0.1%

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Share of SearchLeaderboard

Household appliance and consumer electronics retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among appliance and electronics retailers in New Zealand, by month

Share of Search by month for PB Tech, Noel Leeming, JB Hi-Fi, Harvey Norman. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechNoel LeemingJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Appliances
Oct 202529.9%29.3%22.4%15.7%1.2%0.78%0.52%0.12%
Nov 202530.8%28.9%22.5%15.8%0.97%0.77%0.24%0.1%
Dec 202526%30.9%24.5%16.6%0.84%0.84%0.25%0.09%
Jan 202629.6%29.1%23.1%15.6%1.2%1%0.28%0.09%
Feb 202630.2%29.4%22.7%15.2%1.1%0.98%0.22%0.11%
Mar 202632.7%27.1%21.2%16.7%1%0.85%0.3%0.2%
Apr 202627.8%27.8%25.3%16.7%1%0.84%0.3%0.11%
May 202629.4%28.5%22.2%17.4%1.3%0.89%0.21%0.11%
Jun 202630.8%29.9%23.9%12.8%1.2%1.1%0.18%0.1%
Jul 202630.6%30.4%23.6%12.7%1.4%0.96%0.33%0.11%
Aug 202631%29.9%23.5%12.8%1.4%0.96%0.34%0.1%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.PB Tech

    31%

    Held 1st. 344K estimated branded searches, +0.07% vs prior month. Share +0.4 points.

  2. 2.Noel Leeming

    29.9%

    Held 2nd. 332K estimated branded searches, -2.7% vs prior month. Share -0.5 points.

  3. 3.JB Hi-Fi

    23.5%

    Held 3rd. 261K estimated branded searches, -1.4% vs prior month. Share -0.1 points.

  4. 4.Harvey Norman

    12.8%

    Held 4th. 142K estimated branded searches, -0.28% vs prior month. Share +0.1 points.

  5. 5.Computer Lounge

    1.4%

    Held 5th. 15.5K estimated branded searches, -0.26% vs prior month. Share 0 points.

  6. 6.Heathcotes

    0.96%

    Held 6th. 10.7K estimated branded searches, -0.47% vs prior month. Share 0 points.

  7. 7.Smiths City

    0.34%

    Held 7th. 3.8K estimated branded searches, +1.1% vs prior month. Share 0 points.

  8. 8.100% Appliances

    0.1%

    Held 8th. 1.2K estimated branded searches, -9.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among appliance and electronics retailers in New Zealand?

In August 2026, PB Tech was the most searched among appliance and electronics retailers in New Zealand, with an estimated 344K branded searches and 31% estimated Share of Search within this set. Noel Leeming is in 2nd place, 1.1 percentage points behind at 29.9% Share of Search.

New Zealand appliance and electronics retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PB Tech29.9% → 31%32.7%Mar 202626%Dec 20251st
Noel Leeming29.3% → 29.9%30.9%Dec 202527.1%Mar 20262nd
JB Hi-Fi22.4% → 23.5%25.3%Apr 202621.2%Mar 20263rd
Harvey Norman15.7% → 12.8%17.4%May 202612.7%Jul 20264th
Computer Lounge1.2% → 1.4%1.4%Aug 20260.84%Dec 20255th
Heathcotes0.78% → 0.96%1.1%Jun 20260.77%Nov 20256th
Smiths City0.52% → 0.34%0.52%Oct 20250.18%Jun 20267th
100% Appliances0.12% → 0.1%0.2%Mar 20260.09%Dec 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 29.9% to 31%.
  • Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 29.3% to 29.9%.
  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 22.4% to 23.5%.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among appliance and electronics retailers in New Zealand decreased from 15.7% to 12.8%.
  • Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 32.7% in March 2026 and was lowest at 26% in December 2025.
  • Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 30.9% in December 2025 and was lowest at 27.1% in March 2026.
  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 25.3% in April 2026 and was lowest at 21.2% in March 2026.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 17.4% in May 2026 and was lowest at 12.7% in July 2026.
  • Across the 11 months ending August 2026, Computer Lounge, Heathcotes, Smiths City and 100% Appliances held steady: their estimated Share of Search among appliance and electronics retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand appliance and electronics retailers in August 2026?

  1. Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.

  2. Estimated monthly branded searches for Harvey Norman in New Zealand fell 32.1% over 11 measured months, from 209K to 142K in August 2026.

  3. Estimated monthly branded searches for 100% Appliances in New Zealand fell 28% over 11 measured months, from 1.6K to 1.2K in August 2026.

  4. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

  5. Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

  6. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

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