Appliance and electronics retailers in New Zealand:Which are most popular?

Name: Appliance and electronics retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Noel Leeming was the most searched appliance and electronics retailer in New Zealand, accounting for 28.7% of all searches among the eight retailers we track. When we checked with ChatGPT and Google AI Overviews, Noel Leeming, PB Tech, JB Hi-Fi, Harvey Norman and 100% Home showed up in every answer. PB Tech and 100% Home tied as the most recommended.

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Top appliance and electronics retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Noel Leeming, PB Tech, JB Hi-Fi, Harvey Norman and 100% Home appeared every time. PB Tech and 100% Home tied as the most recommended. Harvey Norman was third. Computer Lounge, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Noel Leeming	Named in 3 of 3 ChatGPT answers	3 of 3
PB Tech	Named in 3 of 3 ChatGPT answers	3 of 3
JB Hi-Fi	Named in 3 of 3 ChatGPT answers	3 of 3
Harvey Norman	Named in 3 of 3 ChatGPT answers	3 of 3
100% Home	Named in 3 of 3 ChatGPT answers	3 of 3
Computer Lounge	Named in 0 of 3 ChatGPT answers	0 of 3
Heathcotes	Named in 0 of 3 ChatGPT answers	0 of 3
Smiths City	Named in 0 of 3 ChatGPT answers	0 of 3

Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
PB Tech3 of 3Named in 3 of 3 ChatGPT answers
JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
Harvey Norman3 of 3Named in 3 of 3 ChatGPT answers
100% Home3 of 3Named in 3 of 3 ChatGPT answers
Computer Lounge0 of 3Named in 0 of 3 ChatGPT answers
Heathcotes0 of 3Named in 0 of 3 ChatGPT answers
Smiths City0 of 3Named in 0 of 3 ChatGPT answers

See every answer about appliance and electronics retailers

3 answers

Asked ChatGPT
“Which appliance and electronics retailer should I shop at in New Zealand?”
1. 1100% Home
2. 2PB Tech
3. 3Harvey Norman
4. 4JB Hi-Fi
5. 5Noel Leeming
Asked ChatGPT
“What are the best appliance and electronics retailers in New Zealand?”
1. 1100% Home
2. 2PB Tech
3. 3Harvey Norman
4. 4Noel Leeming
5. 5JB Hi-Fi
Asked ChatGPT
“What's the best appliance and electronics retailer in New Zealand for home appliances and tech?”
1. 1Noel Leeming
2. 2Harvey Norman
3. 3PB Tech
4. 4JB Hi-Fi
5. 5100% Home
Searched Google, AI Overview
“appliance stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electronics stores nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which appliance and electronics retailers do people search for most?

This chart shows how often people search Google for each appliance and electronics retailer by name. Each line represents a brand's share of searches for all eight appliance and electronics retailers we track, month by month, from searches in New Zealand.

Share of searches among appliance and electronics retailers in New Zealand, by month

Month	Noel Leeming	PB Tech	JB Hi-Fi	Harvey Norman	Computer Lounge	Heathcotes	Smiths City	100% Home
Nov 2025	28.9%	28.6%	22.4%	18%	1.1%	0.73%	0.26%	0.09%
Dec 2025	31%	24.2%	23.8%	19%	0.93%	0.77%	0.28%	0.08%
Jan 2026	29.4%	27.7%	22.4%	17.9%	1.3%	0.89%	0.32%	0.09%
Feb 2026	29.5%	27.7%	22.4%	17.9%	1.3%	0.88%	0.26%	0.11%
Mar 2026	26.7%	30.9%	20.3%	19.7%	1.2%	0.8%	0.35%	0.15%
Apr 2026	27.2%	25.7%	24.9%	19.8%	1.2%	0.81%	0.35%	0.1%
May 2026	28.3%	27%	21.3%	20.7%	1.5%	0.85%	0.25%	0.1%
Jun 2026	30.3%	28.9%	22.9%	15.1%	1.3%	1.1%	0.21%	0.1%
Jul 2026	30.4%	28.7%	22.8%	15.1%	1.6%	0.92%	0.4%	0.11%
Aug 2026	30.1%	28.9%	22.9%	15.1%	1.6%	0.92%	0.4%	0.1%
Sep 2026	28.7%	27.6%	26.6%	14.4%	1.3%	0.87%	0.46%	0.09%
Oct 2026	—	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Noel Leeming	28.7%	275K	-0.03%	-1.3 points
2, held 2nd	PB Tech	27.6%	265K	-0.03%	-1.3 points
3, held 3rd	JB Hi-Fi	26.6%	255K	+21.6%	+3.7 points
4, held 4th	Harvey Norman	14.4%	138K	-0.5%	-0.7 points
5, held 5th	Computer Lounge	1.3%	12.1K	-18.2%	-0.4 points
6, held 6th	Heathcotes	0.87%	8.4K	-0.36%	0 points
7, held 7th	Smiths City	0.46%	4.4K	+22.3%	+0.1 points
8, held 8th	100% Home	0.09%	880	0%	0 points

1.Noel Leeming
28.7%
Held 1st. 275K estimated branded searches, -0.03% vs prior month. Share -1.3 points.
2.PB Tech
27.6%
Held 2nd. 265K estimated branded searches, -0.03% vs prior month. Share -1.3 points.
3.JB Hi-Fi
26.6%
Held 3rd. 255K estimated branded searches, +21.6% vs prior month. Share +3.7 points.
4.Harvey Norman
14.4%
Held 4th. 138K estimated branded searches, -0.5% vs prior month. Share -0.7 points.
5.Computer Lounge
1.3%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.Heathcotes
0.87%
Held 6th. 8.4K estimated branded searches, -0.36% vs prior month. Share 0 points.
7.Smiths City
0.46%
Held 7th. 4.4K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
8.100% Home
0.09%
Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among appliance and electronics retailers in New Zealand?

8 brands

In September 2026, Noel Leeming was the most searched among appliance and electronics retailers in New Zealand, with an estimated 275K branded searches, 28.7% of all searches for the eight we track. PB Tech is in 2nd place, 1.1 percentage points behind at 27.6%.

New Zealand appliance and electronics retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Noel Leeming	28.9% → 28.7%	31%Dec 2025	26.7%Mar 2026	1st
PB Tech	28.6% → 27.6%	30.9%Mar 2026	24.2%Dec 2025	2nd
JB Hi-Fi	22.4% → 26.6%	26.6%Sep 2026	20.3%Mar 2026	3rd
Harvey Norman	18% → 14.4%	20.7%May 2026	14.4%Sep 2026	4th
Computer Lounge	1.1% → 1.3%	1.6%Aug 2026	0.93%Dec 2025	5th
Heathcotes	0.73% → 0.87%	1.1%Jun 2026	0.73%Nov 2025	6th
Smiths City	0.26% → 0.46%	0.46%Sep 2026	0.21%Jun 2026	7th
100% Home	0.09%	0.15%Mar 2026	0.08%Dec 2025	8th

Each finding as a sentence

Across the 11 months ending September 2026, PB Tech’s share of searches among appliance and electronics retailers in New Zealand decreased from 28.6% to 27.6%.
Across the 11 months ending September 2026, JB Hi-Fi’s share of searches among appliance and electronics retailers in New Zealand increased from 22.4% to 26.6%.
Across the 11 months ending September 2026, Harvey Norman’s share of searches among appliance and electronics retailers in New Zealand decreased from 18% to 14.4%.
Across the 11 months ending September 2026, Noel Leeming’s share of searches among appliance and electronics retailers in New Zealand peaked at 31% in December 2025 and was lowest at 26.7% in March 2026.
Across the 11 months ending September 2026, PB Tech’s share of searches among appliance and electronics retailers in New Zealand peaked at 30.9% in March 2026 and was lowest at 24.2% in December 2025.
Across the 11 months ending September 2026, JB Hi-Fi’s share of searches among appliance and electronics retailers in New Zealand peaked at 26.6% in September 2026 and was lowest at 20.3% in March 2026.
Across the 11 months ending September 2026, Harvey Norman’s share of searches among appliance and electronics retailers in New Zealand peaked at 20.7% in May 2026 and was lowest at 14.4% in September 2026.
Across the 11 months ending September 2026, Noel Leeming, Computer Lounge, Heathcotes, Smiths City and 100% Home held steady: their share of searches among appliance and electronics retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand appliance and electronics retailers in September 2026?

7 changes

In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.
In September 2026, Noel Leeming lost share of searches among appliance and electronics retailers in New Zealand, from 30.1% to 28.7%.
In September 2026, PB Tech lost share of searches among appliance and electronics retailers in New Zealand, from 28.9% to 27.6%.
In September 2026, Harvey Norman lost share of searches among appliance and electronics retailers in New Zealand, from 15.1% to 14.4%.
Estimated monthly branded searches for 100% Home in New Zealand fell 45% over 11 measured months, from 1.6K to 880 in September 2026.
Estimated monthly branded searches for Computer Lounge in New Zealand fell 33.2% over 11 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Heathcotes in New Zealand fell 31.9% over 11 measured months, from 12.3K to 8.4K in September 2026.

How are branded searches counted for appliance and electronics retailers?

65 search terms

Each brand's share of searches among appliance and electronics retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.