How popular isJB Hi-Fi?
In September 2026, people searched for JB Hi-Fi by name about 255,000 times in New Zealand, about the same as the previous year. These searches made up 26.6% of all New Zealand appliance and electronics retailer searches, placing JB Hi-Fi third out of eight retailers. When we asked both ChatGPT and Google AI Overviews about appliance and electronics retailers, JB Hi-Fi appeared in all answers and was the fifth most recommended of the eight.
JB Hi-Fi is the third most searched of 8 competitors and the fifth most recommended in AI answers.
Noel LeemingShare of searches 28.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
PB TechShare of searches 27.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
JB Hi-FiShare of searches 26.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th
Harvey NormanShare of searches 14.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Computer LoungeShare of searches 1.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top appliance and electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, JB Hi-Fi appeared in all three answers. JB Hi-Fi is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
- PB Tech3 of 3Named in 3 of 3 ChatGPT answers
- JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
- Harvey Norman3 of 3Named in 3 of 3 ChatGPT answers
100% Home3 of 3Named in 3 of 3 ChatGPT answers- Computer Lounge0 of 3Named in 0 of 3 ChatGPT answers
Heathcotes0 of 3Named in 0 of 3 ChatGPT answers
Smiths City0 of 3Named in 0 of 3 ChatGPT answers
See every answer about appliance and electronics retailers
3 answers
Asked ChatGPT
“Which appliance and electronics retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best appliance and electronics retailers in New Zealand?”
Asked ChatGPT
“What's the best appliance and electronics retailer in New Zealand for home appliances and tech?”
Searched Google, AI Overview
“appliance stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electronics stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which appliance and electronics retailers compete with JB Hi-Fi?
Share of searches by month for Noel Leeming, PB Tech, JB Hi-Fi, Harvey Norman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Noel Leeming | PB Tech | JB Hi-Fi | Harvey Norman | Computer Lounge | Heathcotes | Smiths City | 100% Home |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 27.7% | 22.4% | 17.9% | 1.3% | 0.73% | 0.59% | 0.11% |
| Nov 2025 | 28.9% | 28.6% | 22.4% | 18% | 1.1% | 0.73% | 0.26% | 0.09% |
| Dec 2025 | 31% | 24.2% | 23.8% | 19% | 0.93% | 0.77% | 0.28% | 0.08% |
| Jan 2026 | 29.4% | 27.7% | 22.4% | 17.9% | 1.3% | 0.89% | 0.32% | 0.09% |
| Feb 2026 | 29.5% | 27.7% | 22.4% | 17.9% | 1.3% | 0.88% | 0.26% | 0.11% |
| Mar 2026 | 26.7% | 30.9% | 20.3% | 19.7% | 1.2% | 0.8% | 0.35% | 0.15% |
| Apr 2026 | 27.2% | 25.7% | 24.9% | 19.8% | 1.2% | 0.81% | 0.35% | 0.1% |
| May 2026 | 28.3% | 27% | 21.3% | 20.7% | 1.5% | 0.85% | 0.25% | 0.1% |
| Jun 2026 | 30.3% | 28.9% | 22.9% | 15.1% | 1.3% | 1.1% | 0.21% | 0.1% |
| Jul 2026 | 30.4% | 28.7% | 22.8% | 15.1% | 1.6% | 0.92% | 0.4% | 0.11% |
| Aug 2026 | 30.1% | 28.9% | 22.9% | 15.1% | 1.6% | 0.92% | 0.4% | 0.1% |
| Sep 2026 | 28.7% | 27.6% | 26.6% | 14.4% | 1.3% | 0.87% | 0.46% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.7% | 275K | -0.03% | -1.3 points | |
| 2, held 2nd | 27.6% | 265K | -0.03% | -1.3 points | |
| 3, held 3rd | 26.6% | 255K | +21.6% | +3.7 points | |
| 4, held 4th | 14.4% | 138K | -0.5% | -0.7 points | |
| 5, held 5th | 1.3% | 12.1K | -18.2% | -0.4 points | |
| 6, held 6th | 0.87% | 8.4K | -0.36% | 0 points | |
| 7, held 7th | 0.46% | 4.4K | +22.3% | +0.1 points | |
| 8, held 8th | 0.09% | 880 | 0% | 0 points |
28.7%
Held 1st. 275K estimated branded searches, -0.03% vs prior month. Share -1.3 points.
2.
PB Tech27.6%
Held 2nd. 265K estimated branded searches, -0.03% vs prior month. Share -1.3 points.
3.
JB Hi-Fi26.6%
Held 3rd. 255K estimated branded searches, +21.6% vs prior month. Share +3.7 points.
14.4%
Held 4th. 138K estimated branded searches, -0.5% vs prior month. Share -0.7 points.
1.3%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.87%
Held 6th. 8.4K estimated branded searches, -0.36% vs prior month. Share 0 points.
0.46%
Held 7th. 4.4K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
0.09%
Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between JB Hi-Fi and its closest rivals
Every comparison with JB Hi-Fi
12 comparisons
How has branded search demand for JB Hi-Fi changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for JB Hi-Fi in New Zealand held steady at 255K.
- Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among appliance and electronics retailers in New Zealand increased from 22.4% to 26.6%.
- Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among appliance and electronics retailers in New Zealand peaked at 26.6% in September 2026 and was lowest at 20.3% in March 2026.
How did search popularity change for New Zealand appliance and electronics retailers in September 2026?
6 changes
In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.
In September 2026, Noel Leeming lost share of searches among appliance and electronics retailers in New Zealand, from 30.1% to 28.7%.
In September 2026, PB Tech lost share of searches among appliance and electronics retailers in New Zealand, from 28.9% to 27.6%.
In September 2026, Harvey Norman lost share of searches among appliance and electronics retailers in New Zealand, from 15.1% to 14.4%.
Estimated monthly branded searches for Smiths City in New Zealand fell 33.4% over 12 measured months, from 6.7K to 4.4K in September 2026.
Estimated monthly branded searches for 100% Home in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are JB Hi-Fi’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using JB Hi-Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ipad jb hi fi
- JB Hi Fi
- jb hi fi appliances
- jb hi fi bayfair
- jb hi fi botany
- jb hi fi chromebook
- jb hi fi computers
- jb hi fi dvds
- jb hi fi electronics
- jb hi fi games
- jb hi fi laptops
- jb hi fi phones
- jb hi fi pokemon
- jb hi fi sale
- jb hi fi tvs
- jbhifi botany
- jbhifi games
- jbhifi queen street
- kindle jb hi fi
Do you work for JB Hi-Fi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does JB Hi-Fi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| appliance and electronics retailers | 3rd of 8 | 26.6% | Shown above |
| Video game retailers | 3rd of 5 | 26.5% | Show ranking |
| Computer retailers | 3rd of 7 | 31.6% | Show ranking |
Is JB Hi-Fi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.