Brandwave

How popular isJB Hi-Fi?

In September 2026, people searched for JB Hi-Fi by name about 255,000 times in New Zealand, about the same as the previous year. These searches made up 31.6% of all New Zealand computer retailer searches, placing JB Hi-Fi third out of seven retailers. When we asked both ChatGPT and Google AI Overviews about computer retailers, JB Hi-Fi appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

JB Hi-Fi is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Noel LeemingShare of searches 33.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. PB TechShare of searches 32.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. JB Hi-FiShare of searches 31.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Computer LoungeShare of searches 1.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Extreme PCShare of searches 0.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

+2 more

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Top computer retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, JB Hi-Fi appeared in all three answers. JB Hi-Fi is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. Computer Lounge2nd
  3. Noel Leeming3rd
  4. JB Hi-Fi4th
  5. Extreme PC5th
  6. PlayTech6th
  7. Ascent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge3 of 3Named in 3 of 3 ChatGPT answers
  • PlayTech2 of 3Named in 2 of 3 ChatGPT answers
  • Extreme PC1 of 3Named in 1 of 3 ChatGPT answers
  • Ascent0 of 3Named in 0 of 3 ChatGPT answers

See every answer about computer retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which computer retailers compete with JB Hi-Fi?

JB Hi-Fi against computer retailers in New Zealand, by month

Share of searches by month for Noel Leeming, PB Tech, JB Hi-Fi. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiComputer LoungeExtreme PCPlayTechAscent
Oct 202536%34.3%27.7%1.6%0.37%<0.01%<0.01%
Nov 202535.4%35.2%27.6%1.3%0.38%<0.01%<0.01%
Dec 202538.5%30.2%29.8%1.2%0.35%<0.01%<0.01%
Jan 202636.1%34.3%27.7%1.6%0.37%<0.01%<0.01%
Feb 202636.1%34.3%27.6%1.6%0.35%0.01%<0.01%
Mar 202633.4%39.1%25.6%1.5%0.36%0.01%<0.01%
Apr 202634.1%32.4%31.5%1.5%0.4%<0.01%<0.01%
May 202635.8%34.5%27.3%1.9%0.48%0.01%<0.01%
Jun 202635.9%34.6%27.4%1.6%0.49%<0.01%<0.01%
Jul 202636%34.3%27.3%1.9%0.48%<0.01%<0.01%
Aug 202635.6%34.6%27.4%2%0.49%<0.01%<0.01%
Sep 202633.8%32.7%31.6%1.5%0.4%<0.01%<0.01%

  1. 1.Noel Leeming

    33.8%

    Held 1st. 271K estimated branded searches, +0.08% vs prior month. Share -1.9 points.

  2. 2.PB Tech

    32.7%

    Held 2nd. 263K estimated branded searches, +0.09% vs prior month. Share -1.8 points.

  3. 3.JB Hi-Fi

    31.6%

    Held 3rd. 253K estimated branded searches, +21.9% vs prior month. Share +4.2 points.

  4. 4.Computer Lounge

    1.5%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Extreme PC

    0.4%

    Held 5th. 3.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

  6. 6.PlayTech

    <0.01%

    Held 6th. 60 estimated branded searches, +100% vs prior month. Share 0 points.

  7. 7.Ascent

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between JB Hi-Fi and its closest rivals

Every comparison with JB Hi-Fi

12 comparisons

How has branded search demand for JB Hi-Fi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JB Hi-Fi in New Zealand held steady at 255K.
  • Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among computer retailers in New Zealand increased from 27.7% to 31.6%.
  • Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among computer retailers in New Zealand peaked at 31.6% in September 2026 and was lowest at 25.6% in March 2026.

How did search popularity change for New Zealand computer retailers in September 2026?

6 changes

  1. In September 2026, JB Hi-Fi gained share of searches among computer retailers in New Zealand, from 27.4% to 31.6%.

  2. In September 2026, Noel Leeming lost share of searches among computer retailers in New Zealand, from 35.6% to 33.8%.

  3. In September 2026, PB Tech lost share of searches among computer retailers in New Zealand, from 34.6% to 32.7%.

  4. Estimated monthly branded searches for Ascent in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  5. Estimated monthly branded searches for PlayTech in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026.

  6. Estimated monthly branded searches for Computer Lounge in New Zealand fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are JB Hi-Fi’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using JB Hi-Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ipad jb hi fi
  • JB Hi Fi
  • jb hi fi appliances
  • jb hi fi bayfair
  • jb hi fi botany
  • jb hi fi chromebook
  • jb hi fi computers
  • jb hi fi dvds
  • jb hi fi electronics
  • jb hi fi games
  • jb hi fi laptops
  • jb hi fi phones
  • jb hi fi pokemon
  • jb hi fi sale
  • jb hi fi tvs
  • jbhifi botany
  • jbhifi games
  • jbhifi queen street
  • kindle jb hi fi

Do you work for JB Hi-Fi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does JB Hi-Fi compete?

JB Hi-Fi is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
appliance and electronics retailers3rd of 826.6%Show ranking
Video game retailers3rd of 526.5%Show ranking
Computer retailers3rd of 731.6%Shown above
Creator with pink hair and a pink jacket

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