Brandwave

Computer retailers in New Zealand:Which brands are most popular in search?

In August 2026, PB Tech was the most searched among computer retailers in New Zealand, with an estimated 344K branded searches and 94.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. PB Tech94.3%
  2. Computer Lounge4.2%
  3. Extreme PC1.1%
  4. PlayTech0.36%
  5. Ascent0.02%

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Share of SearchLeaderboard

Compare the stores New Zealanders buy computers, gaming PCs and parts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among computer retailers in New Zealand, by month

Share of Search by month for PB Tech, Computer Lounge. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechComputer LoungeExtreme PCPlayTechAscent
Oct 202595%3.8%0.88%0.26%0.04%
Nov 202595.9%3%0.89%0.22%0.02%
Dec 202595.7%3.1%0.95%0.27%0.03%
Jan 202695.1%3.7%0.87%0.33%0.03%
Feb 202695.3%3.6%0.78%0.27%0.03%
Mar 202696%3%0.74%0.23%0.02%
Apr 202695.1%3.6%0.95%0.3%0.03%
May 202694.4%4.2%1.1%0.29%0.03%
Jun 202695%3.6%1.1%0.29%0.03%
Jul 202694.3%4.3%1.1%0.29%0.03%
Aug 202694.3%4.2%1.1%0.36%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.PB Tech

    94.3%

    held 1st · 344K estimated branded searches · +0.07% vs prior month · 0 points

  2. 2.Computer Lounge

    4.2%

    held 2nd · 15.5K estimated branded searches · -0.26% vs prior month · 0 points

  3. 3.Extreme PC

    1.1%

    held 3rd · 4K estimated branded searches · -0.75% vs prior month · 0 points

  4. 4.PlayTech

    0.36%

    held 4th · 1.3K estimated branded searches · +25.5% vs prior month · +0.1 points

  5. 5.Ascent

    0.02%

    held 5th · 80 estimated branded searches · -27.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among computer retailers in New Zealand?

In August 2026, PB Tech was the most searched among computer retailers in New Zealand, with an estimated 344K branded searches and 94.3% estimated Share of Search within this set. Computer Lounge is in 2nd place, 90 percentage points behind at 4.2% Share of Search.

New Zealand computer retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PB Tech95% → 94.3%96%Mar 202694.3%Aug 20261st
Computer Lounge3.8% → 4.2%4.3%Jul 20263%Nov 20252nd
Extreme PC0.88% → 1.1%1.1%Jun 20260.74%Mar 20263rd
PlayTech0.26% → 0.36%0.36%Aug 20260.22%Nov 20254th
Ascent0.04% → 0.02%0.04%Oct 20250.02%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among computer retailers in New Zealand decreased from 95% to 94.3%.
  • Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among computer retailers in New Zealand peaked at 96% in March 2026 and was lowest at 94.3% in August 2026.
  • Across the 11 months ending August 2026, Computer Lounge’s estimated Share of Search among computer retailers in New Zealand peaked at 4.3% in July 2026 and was lowest at 3% in November 2025.
  • Across the 11 months ending August 2026, Computer Lounge, Extreme PC, PlayTech and Ascent held steady: their estimated Share of Search among computer retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand computer retailers in August 2026?

  1. Estimated monthly branded searches for PlayTech in New Zealand rose 23.1% over 11 measured months, from 1.1K to 1.3K in August 2026.

  2. Estimated monthly branded searches for Ascent in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.

  3. Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

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