Brandwave

Extreme PC vs Noel Leeming:Which is more popular?

In September 2026, Noel Leeming had more branded searches than Extreme PC among computer retailers in New Zealand. Noel Leeming had about 271,000 branded searches, while Extreme PC had 3,200. Noel Leeming made up 33.8% of all computer retailer searches we track, and Extreme PC accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about computer retailers, Noel Leeming appeared in all three answers and Extreme PC in one. Noel Leeming was mentioned before Extreme PC in two out of three answers.

Among computer retailers in New Zealand in September 2026

Who do people search for more?

Noel Leeming, about 85 searches for every 1 for Extreme PC

Noel Leeming 271K searchesExtreme PC 3.2K searches

Who does AI mention more?

Noel Leeming, mentioned in every answer we collected

Noel Leeming in 3 of 3Extreme PC in 1 of 3

Who does AI recommend more?

Noel Leeming, named ahead of Extreme PC in 2 of 3 answers

Noel Leeming first in 2Extreme PC first in 1

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Top computer retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Noel Leeming appeared in all three answers. Extreme PC was mentioned in one out of three: in one of the three ChatGPT answers. Noel Leeming was listed before Extreme PC in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. Computer Lounge2nd
  3. Noel Leeming3rd
  4. JB Hi-Fi4th
  5. Extreme PC5th
  6. PlayTech6th
  7. Ascent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge3 of 3Named in 3 of 3 ChatGPT answers
  • PlayTech2 of 3Named in 2 of 3 ChatGPT answers
  • Extreme PC1 of 3Named in 1 of 3 ChatGPT answers
  • Ascent0 of 3Named in 0 of 3 ChatGPT answers

See every answer about computer retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Extreme PC or Noel Leeming more popular in search?

This chart shows how often people search Google for Extreme PC and Noel Leeming by name. Each line represents a brand's share of searches for all seven computer retailers we track, month by month, from searches in New Zealand.

Extreme PC and Noel Leeming among computer retailers in New Zealand, by month

Share of searches by month for Noel Leeming, Extreme PC. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiComputer LoungeExtreme PCPlayTechAscent
Oct 202536%34.3%27.7%1.6%0.37%<0.01%<0.01%
Nov 202535.4%35.2%27.6%1.3%0.38%<0.01%<0.01%
Dec 202538.5%30.2%29.8%1.2%0.35%<0.01%<0.01%
Jan 202636.1%34.3%27.7%1.6%0.37%<0.01%<0.01%
Feb 202636.1%34.3%27.6%1.6%0.35%0.01%<0.01%
Mar 202633.4%39.1%25.6%1.5%0.36%0.01%<0.01%
Apr 202634.1%32.4%31.5%1.5%0.4%<0.01%<0.01%
May 202635.8%34.5%27.3%1.9%0.48%0.01%<0.01%
Jun 202635.9%34.6%27.4%1.6%0.49%<0.01%<0.01%
Jul 202636%34.3%27.3%1.9%0.48%<0.01%<0.01%
Aug 202635.6%34.6%27.4%2%0.49%<0.01%<0.01%
Sep 202633.8%32.7%31.6%1.5%0.4%<0.01%<0.01%

How has the Extreme PC and Noel Leeming comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand computer retailers in September 2026?

1 change

  1. In September 2026, Noel Leeming lost share of searches among computer retailers in New Zealand, from 35.6% to 33.8%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Extreme PC’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Extreme PC

2 branded search terms

  • extreme pc
  • extremepc

Noel Leeming

12 branded search terms

  • Noel Leeming
  • noel leeming headphones
  • noel leeming ipad
  • noel leeming lowerhutt
  • noel leeming sale
  • noel leeming westgate
  • noelleeming gore
  • noelleeming henderson
  • noelleeming hornby
  • noelleeming nelson
  • noelleeming ormiston
  • noelleeming richmond

How the Brand Demand Index is measured

Other head-to-heads among computer retailers

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