JB Hi-Fi vs Noel Leeming:Which is more popular?
In September 2026, Noel Leeming had more branded searches than JB Hi-Fi among computer retailers in New Zealand. Noel Leeming had about 271,000 branded searches, while JB Hi-Fi had 253,000. Noel Leeming made up 33.8% of all computer retailer searches we track, and JB Hi-Fi accounted for 31.6%. When we asked ChatGPT and Google AI Overviews about computer retailers, both JB Hi-Fi and Noel Leeming appeared in all three answers. Noel Leeming was mentioned before JB Hi-Fi in two out of three answers.
Who do people search for more?
Noel Leeming, about 7% more searches than JB Hi-Fi
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Noel Leeming, named ahead of JB Hi-Fi in 2 of 3 answers
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Top computer retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both JB Hi-Fi and Noel Leeming showed up in all three answers. Noel Leeming was listed before JB Hi-Fi in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PB Tech1st
Computer Lounge2nd- Noel Leeming3rd
JB Hi-Fi4th
Extreme PC5th
PlayTech6th
Ascent–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
- PB Tech3 of 3Named in 3 of 3 ChatGPT answers
- JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
- Computer Lounge3 of 3Named in 3 of 3 ChatGPT answers
- PlayTech2 of 3Named in 2 of 3 ChatGPT answers
- Extreme PC1 of 3Named in 1 of 3 ChatGPT answers
- Ascent0 of 3Named in 0 of 3 ChatGPT answers
See every answer about computer retailers
3 answers
Asked ChatGPT
“Which computer retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best computer retailers in New Zealand?”
Asked ChatGPT
“What's the best computer retailer in New Zealand for a new laptop?”
Searched Google, AI Overview
“computer stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pc store nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is JB Hi-Fi or Noel Leeming more popular in search?
This chart shows how often people search Google for JB Hi-Fi and Noel Leeming by name. Each line represents a brand's share of searches for all seven computer retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Noel Leeming, JB Hi-Fi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Noel Leeming | PB Tech | JB Hi-Fi | Computer Lounge | Extreme PC | PlayTech | Ascent |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 34.3% | 27.7% | 1.6% | 0.37% | <0.01% | <0.01% |
| Nov 2025 | 35.4% | 35.2% | 27.6% | 1.3% | 0.38% | <0.01% | <0.01% |
| Dec 2025 | 38.5% | 30.2% | 29.8% | 1.2% | 0.35% | <0.01% | <0.01% |
| Jan 2026 | 36.1% | 34.3% | 27.7% | 1.6% | 0.37% | <0.01% | <0.01% |
| Feb 2026 | 36.1% | 34.3% | 27.6% | 1.6% | 0.35% | 0.01% | <0.01% |
| Mar 2026 | 33.4% | 39.1% | 25.6% | 1.5% | 0.36% | 0.01% | <0.01% |
| Apr 2026 | 34.1% | 32.4% | 31.5% | 1.5% | 0.4% | <0.01% | <0.01% |
| May 2026 | 35.8% | 34.5% | 27.3% | 1.9% | 0.48% | 0.01% | <0.01% |
| Jun 2026 | 35.9% | 34.6% | 27.4% | 1.6% | 0.49% | <0.01% | <0.01% |
| Jul 2026 | 36% | 34.3% | 27.3% | 1.9% | 0.48% | <0.01% | <0.01% |
| Aug 2026 | 35.6% | 34.6% | 27.4% | 2% | 0.49% | <0.01% | <0.01% |
| Sep 2026 | 33.8% | 32.7% | 31.6% | 1.5% | 0.4% | <0.01% | <0.01% |
How has the JB Hi-Fi and Noel Leeming comparison changed over the last 12 months?
3 findings
- Noel Leeming was ahead of JB Hi-Fi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among computer retailers in New Zealand moved from 27.7% to 31.6%, and its estimated monthly branded searches held steady at 253K.
- Across the 12 months ending September 2026, Noel Leeming’s share of searches among computer retailers in New Zealand moved from 36% to 33.8%, and its estimated monthly branded searches moved from 329K to 271K.
How did search popularity change for New Zealand computer retailers in September 2026?
2 changes
In September 2026, JB Hi-Fi gained share of searches among computer retailers in New Zealand, from 27.4% to 31.6%.
In September 2026, Noel Leeming lost share of searches among computer retailers in New Zealand, from 35.6% to 33.8%.
How are branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using JB Hi-Fi’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JB Hi-Fi
12 branded search terms
- ipad jb hi fi
- JB Hi Fi
- jb hi fi bayfair
- jb hi fi botany
- jb hi fi chromebook
- jb hi fi dvds
- jb hi fi phones
- jb hi fi pokemon
- jb hi fi sale
- jbhifi botany
- jbhifi queen street
- kindle jb hi fi
Noel Leeming
12 branded search terms
- Noel Leeming
- noel leeming headphones
- noel leeming ipad
- noel leeming lowerhutt
- noel leeming sale
- noel leeming westgate
- noelleeming gore
- noelleeming henderson
- noelleeming hornby
- noelleeming nelson
- noelleeming ormiston
- noelleeming richmond
Other head-to-heads among computer retailers
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