Brandwave

How popular isJB Hi-Fi in search?

In August 2026, there were an estimated 261K branded searches for JB Hi-Fi in New Zealand which is down 12.6% over the last 11 months. JB Hi-Fi holds 23.5% estimated Share of Search among New Zealand appliance and electronics retailers and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. PB Tech31%
  2. Noel Leeming29.9%
  3. JB Hi-Fi23.5%
  4. Harvey Norman12.8%
  5. Computer Lounge1.4%
  6. Heathcotes0.96%
  7. Smiths City0.34%
  8. 100% Appliances0.1%
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Which appliance and electronics retailers compete with JB Hi-Fi?

JB Hi-Fi against appliance and electronics retailers in New Zealand, by month

Share of Search by month for PB Tech, Noel Leeming, JB Hi-Fi, Harvey Norman. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechNoel LeemingJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Appliances
Oct 202529.9%29.3%22.4%15.7%1.2%0.78%0.52%0.12%
Nov 202530.8%28.9%22.5%15.8%0.97%0.77%0.24%0.1%
Dec 202526%30.9%24.5%16.6%0.84%0.84%0.25%0.09%
Jan 202629.6%29.1%23.1%15.6%1.2%1%0.28%0.09%
Feb 202630.2%29.4%22.7%15.2%1.1%0.98%0.22%0.11%
Mar 202632.7%27.1%21.2%16.7%1%0.85%0.3%0.2%
Apr 202627.8%27.8%25.3%16.7%1%0.84%0.3%0.11%
May 202629.4%28.5%22.2%17.4%1.3%0.89%0.21%0.11%
Jun 202630.8%29.9%23.9%12.8%1.2%1.1%0.18%0.1%
Jul 202630.6%30.4%23.6%12.7%1.4%0.96%0.33%0.11%
Aug 202631%29.9%23.5%12.8%1.4%0.96%0.34%0.1%
Sep 2026————————

  1. 1.PB Tech

    31%

    held 1st · 344K estimated branded searches · +0.07% vs prior month · +0.4 points

  2. 2.Noel Leeming

    29.9%

    held 2nd · 332K estimated branded searches · -2.7% vs prior month · -0.5 points

  3. 3.JB Hi-Fi

    23.5%

    held 3rd · 261K estimated branded searches · -1.4% vs prior month · -0.1 points

  4. 4.Harvey Norman

    12.8%

    held 4th · 142K estimated branded searches · -0.28% vs prior month · +0.1 points

  5. 5.Computer Lounge

    1.4%

    held 5th · 15.5K estimated branded searches · -0.26% vs prior month · 0 points

  6. 6.Heathcotes

    0.96%

    held 6th · 10.7K estimated branded searches · -0.47% vs prior month · 0 points

  7. 7.Smiths City

    0.34%

    held 7th · 3.8K estimated branded searches · +1.1% vs prior month · 0 points

  8. 8.100% Appliances

    0.1%

    held 8th · 1.2K estimated branded searches · -9.4% vs prior month · 0 points

Compare search popularity between JB Hi-Fi and its closest rivals

How has branded search demand for JB Hi-Fi changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JB Hi-Fi in New Zealand fell from 298K to 261K.
  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 22.4% to 23.5%.
  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 25.3% in April 2026 and was lowest at 21.2% in March 2026.

How did search popularity change for New Zealand appliance and electronics retailers in August 2026?

  1. Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.

  2. Estimated monthly branded searches for Harvey Norman in New Zealand fell 32.1% over 11 measured months, from 209K to 142K in August 2026.

  3. Estimated monthly branded searches for 100% Appliances in New Zealand fell 28% over 11 measured months, from 1.6K to 1.2K in August 2026.

  4. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

  5. Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

  6. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

Which video game retailers compete with JB Hi-Fi?

JB Hi-Fi against video game retailers in New Zealand, by month

Share of Search by month for Noel Leeming, JB Hi-Fi, Mighty Ape, EB Games. The figures are in the table below the chart.

View monthly share of search table
MonthNoel LeemingJB Hi-FiMighty ApeEB Games
Oct 202541%31.4%18%9.5%
Nov 202541%32%19.2%7.9%
Dec 202538.2%30.3%20.5%11%
Jan 202627.1%21.5%11.8%39.6%
Feb 202644.4%34.2%18.8%2.6%
Mar 202644.5%34.9%18.5%2%
Apr 202642.2%38.4%17.1%2.2%
May 202643.9%34.3%18.1%3.8%
Jun 202643.8%35%18.6%2.6%
Jul 202644.6%34.6%18.3%2.5%
Aug 202644.3%34.9%18.7%2.1%
Sep 2026————

  1. 1.Noel Leeming

    44.3%

    held 1st · 332K estimated branded searches · -2.7% vs prior month · -0.3 points

  2. 2.JB Hi-Fi

    34.9%

    held 2nd · 261K estimated branded searches · -1.4% vs prior month · +0.3 points

  3. 3.Mighty Ape

    18.7%

    held 3rd · 140K estimated branded searches · +0.09% vs prior month · +0.4 points

  4. 4.EB Games

    2.1%

    held 4th · 15.7K estimated branded searches · -17.5% vs prior month · -0.4 points

Compare search popularity between JB Hi-Fi and its closest rivals

How has branded search demand for JB Hi-Fi changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand increased from 31.4% to 34.9%.
  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand peaked at 38.4% in April 2026 and was lowest at 21.5% in January 2026.

How did search popularity change for New Zealand video game retailers in August 2026?

  1. EB Games’ estimated Share of Search among video game retailers in New Zealand has lost ground for 3 months in a row, from 3.8% to 2.1% in August 2026.

  2. Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.

  3. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

  4. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

How is JB Hi-Fi measured?

Brandwave collects information about searches that people make online using JB Hi-Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

30 branded search terms

  • ipad jb hi fi
  • JB Hi Fi
  • jb hi fi appliances
  • jb hi fi bayfair
  • jb hi fi botany
  • jb hi fi chromebook
  • jb hi fi computers
  • jb hi fi dvds
  • jb hi fi electronics
  • jb hi fi games
  • jb hi fi head phones
  • jb hi fi laptops
  • jb hi fi lower hutt
  • jb hi fi near me
  • jb hi fi online
  • jb hi fi phones
  • jb hi fi pokemon
  • jb hi fi ps5
  • jb hi fi queen street
  • jb hi fi sale
  • jb hi fi sylvia park
  • jb hi fi tvs
  • jbhifi botany
  • jbhifi co nz
  • jbhifi games
  • jbhifi nz
  • jbhifi ps5
  • jbhifi queen street
  • kindle jb hi fi
  • ps5 jb hi fi

Do you work for JB Hi-Fi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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