Brandwave

Extreme PC vs JB Hi-Fi:Which is more popular?

In September 2026, JB Hi-Fi had more branded searches than Extreme PC among computer retailers in New Zealand. JB Hi-Fi had about 253,000 branded searches, while Extreme PC had 3,200. JB Hi-Fi made up 31.6% of all computer retailer searches we track, and Extreme PC accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about computer retailers, JB Hi-Fi appeared in all three answers and Extreme PC in one. JB Hi-Fi was mentioned before Extreme PC in two out of three answers.

Among computer retailers in New Zealand in September 2026

Who do people search for more?

JB Hi-Fi, about 79 searches for every 1 for Extreme PC

JB Hi-Fi 253K searchesExtreme PC 3.2K searches

Who does AI mention more?

JB Hi-Fi, mentioned in every answer we collected

JB Hi-Fi in 3 of 3Extreme PC in 1 of 3

Who does AI recommend more?

JB Hi-Fi, named ahead of Extreme PC in 2 of 3 answers

JB Hi-Fi first in 2Extreme PC first in 1

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Top computer retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, JB Hi-Fi appeared in all three answers. Extreme PC was mentioned in one out of three: in one of the three ChatGPT answers. JB Hi-Fi was listed before Extreme PC in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. Computer Lounge2nd
  3. Noel Leeming3rd
  4. JB Hi-Fi4th
  5. Extreme PC5th
  6. PlayTech6th
  7. Ascent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge3 of 3Named in 3 of 3 ChatGPT answers
  • PlayTech2 of 3Named in 2 of 3 ChatGPT answers
  • Extreme PC1 of 3Named in 1 of 3 ChatGPT answers
  • Ascent0 of 3Named in 0 of 3 ChatGPT answers

See every answer about computer retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Extreme PC or JB Hi-Fi more popular in search?

This chart shows how often people search Google for Extreme PC and JB Hi-Fi by name. Each line represents a brand's share of searches for all seven computer retailers we track, month by month, from searches in New Zealand.

Extreme PC and JB Hi-Fi among computer retailers in New Zealand, by month

Share of searches by month for JB Hi-Fi, Extreme PC. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiComputer LoungeExtreme PCPlayTechAscent
Oct 202536%34.3%27.7%1.6%0.37%<0.01%<0.01%
Nov 202535.4%35.2%27.6%1.3%0.38%<0.01%<0.01%
Dec 202538.5%30.2%29.8%1.2%0.35%<0.01%<0.01%
Jan 202636.1%34.3%27.7%1.6%0.37%<0.01%<0.01%
Feb 202636.1%34.3%27.6%1.6%0.35%0.01%<0.01%
Mar 202633.4%39.1%25.6%1.5%0.36%0.01%<0.01%
Apr 202634.1%32.4%31.5%1.5%0.4%<0.01%<0.01%
May 202635.8%34.5%27.3%1.9%0.48%0.01%<0.01%
Jun 202635.9%34.6%27.4%1.6%0.49%<0.01%<0.01%
Jul 202636%34.3%27.3%1.9%0.48%<0.01%<0.01%
Aug 202635.6%34.6%27.4%2%0.49%<0.01%<0.01%
Sep 202633.8%32.7%31.6%1.5%0.4%<0.01%<0.01%

How has the Extreme PC and JB Hi-Fi comparison changed over the last 12 months?

3 findings
  • JB Hi-Fi was ahead of Extreme PC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Extreme PC’s share of searches among computer retailers in New Zealand moved from 0.37% to 0.4%, and its estimated monthly branded searches moved from 3.4K to 3.2K.
  • Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among computer retailers in New Zealand moved from 27.7% to 31.6%, and its estimated monthly branded searches held steady at 253K.

How did search popularity change for New Zealand computer retailers in September 2026?

1 change

  1. In September 2026, JB Hi-Fi gained share of searches among computer retailers in New Zealand, from 27.4% to 31.6%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Extreme PC’s and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Extreme PC

2 branded search terms

  • extreme pc
  • extremepc

JB Hi-Fi

12 branded search terms

  • ipad jb hi fi
  • JB Hi Fi
  • jb hi fi bayfair
  • jb hi fi botany
  • jb hi fi chromebook
  • jb hi fi dvds
  • jb hi fi phones
  • jb hi fi pokemon
  • jb hi fi sale
  • jbhifi botany
  • jbhifi queen street
  • kindle jb hi fi

How the Brand Demand Index is measured

Other head-to-heads among computer retailers

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