Brandwave

Noel Leeming vs PB Tech:Which is more popular?

In September 2026, Noel Leeming had more branded searches than PB Tech among computer retailers in New Zealand. Noel Leeming had about 271,000 branded searches, while PB Tech had 263,000. Noel Leeming made up 33.8% of all computer retailer searches we track, and PB Tech accounted for 32.7%. When we asked ChatGPT and Google AI Overviews about computer retailers, both Noel Leeming and PB Tech appeared in all three answers. PB Tech was mentioned before Noel Leeming in every answer.

Among computer retailers in New Zealand in September 2026

Who do people search for more?

Noel Leeming and PB Tech are searched for about as often as each other.

Noel Leeming 271K searchesPB Tech 263K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Noel Leeming in 3 of 3PB Tech in 3 of 3

Who does AI recommend more?

PB Tech, named ahead of Noel Leeming in every answer

PB Tech first in 3Noel Leeming never first

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Top computer retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Noel Leeming and PB Tech showed up in all three answers. PB Tech was listed before Noel Leeming in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. Computer Lounge2nd
  3. Noel Leeming3rd
  4. JB Hi-Fi4th
  5. Extreme PC5th
  6. PlayTech6th
  7. Ascent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge3 of 3Named in 3 of 3 ChatGPT answers
  • PlayTech2 of 3Named in 2 of 3 ChatGPT answers
  • Extreme PC1 of 3Named in 1 of 3 ChatGPT answers
  • Ascent0 of 3Named in 0 of 3 ChatGPT answers

See every answer about computer retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Noel Leeming or PB Tech more popular in search?

This chart shows how often people search Google for Noel Leeming and PB Tech by name. Each line represents a brand's share of searches for all seven computer retailers we track, month by month, from searches in New Zealand.

Noel Leeming and PB Tech among computer retailers in New Zealand, by month

Share of searches by month for Noel Leeming, PB Tech. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiComputer LoungeExtreme PCPlayTechAscent
Oct 202536%34.3%27.7%1.6%0.37%<0.01%<0.01%
Nov 202535.4%35.2%27.6%1.3%0.38%<0.01%<0.01%
Dec 202538.5%30.2%29.8%1.2%0.35%<0.01%<0.01%
Jan 202636.1%34.3%27.7%1.6%0.37%<0.01%<0.01%
Feb 202636.1%34.3%27.6%1.6%0.35%0.01%<0.01%
Mar 202633.4%39.1%25.6%1.5%0.36%0.01%<0.01%
Apr 202634.1%32.4%31.5%1.5%0.4%<0.01%<0.01%
May 202635.8%34.5%27.3%1.9%0.48%0.01%<0.01%
Jun 202635.9%34.6%27.4%1.6%0.49%<0.01%<0.01%
Jul 202636%34.3%27.3%1.9%0.48%<0.01%<0.01%
Aug 202635.6%34.6%27.4%2%0.49%<0.01%<0.01%
Sep 202633.8%32.7%31.6%1.5%0.4%<0.01%<0.01%

How has the Noel Leeming and PB Tech comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: PB Tech took it in March 2026, Noel Leeming took it in April 2026.
  • Across the 12 months ending September 2026, Noel Leeming’s share of searches among computer retailers in New Zealand moved from 36% to 33.8%, and its estimated monthly branded searches moved from 329K to 271K.
  • Across the 12 months ending September 2026, PB Tech’s share of searches among computer retailers in New Zealand moved from 34.3% to 32.7%, and its estimated monthly branded searches moved from 313K to 263K.

How did search popularity change for New Zealand computer retailers in September 2026?

2 changes

  1. In September 2026, Noel Leeming lost share of searches among computer retailers in New Zealand, from 35.6% to 33.8%.

  2. In September 2026, PB Tech lost share of searches among computer retailers in New Zealand, from 34.6% to 32.7%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Noel Leeming’s and PB Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Noel Leeming

12 branded search terms

  • Noel Leeming
  • noel leeming headphones
  • noel leeming ipad
  • noel leeming lowerhutt
  • noel leeming sale
  • noel leeming westgate
  • noelleeming gore
  • noelleeming henderson
  • noelleeming hornby
  • noelleeming nelson
  • noelleeming ormiston
  • noelleeming richmond

PB Tech

8 branded search terms

  • pb tech ipad
  • pb tech nelson
  • pb tech phones
  • pb tech sale
  • pbtech
  • pbtech blackfriday
  • pbtech glenfield
  • pbtech tablets

How the Brand Demand Index is measured

Other head-to-heads among computer retailers

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