Brandwave

How popular isNoel Leeming in search?

In August 2026, there were an estimated 332K branded searches for Noel Leeming in New Zealand which is down 14.9% over the last 11 months. Noel Leeming holds 29.9% estimated Share of Search among New Zealand appliance and electronics retailers and is ranked 2nd of 8 competitors for search popularity.

Share of Search, August 2026
  1. PB Tech31%
  2. Noel Leeming29.9%
  3. JB Hi-Fi23.5%
  4. Harvey Norman12.8%
  5. Computer Lounge1.4%
  6. Heathcotes0.96%
  7. Smiths City0.34%
  8. 100% Appliances0.1%
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Where does Noel Leeming compete?

Noel Leeming is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Appliance and Electronics Retailers2nd of 829.9%Shown below
Video game retailers1st of 444.3%Show ranking

Which appliance and electronics retailers compete with Noel Leeming?

Noel Leeming against appliance and electronics retailers in New Zealand, by month

Share of Search by month for PB Tech, Noel Leeming, JB Hi-Fi, Harvey Norman. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechNoel LeemingJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Appliances
Oct 202529.9%29.3%22.4%15.7%1.2%0.78%0.52%0.12%
Nov 202530.8%28.9%22.5%15.8%0.97%0.77%0.24%0.1%
Dec 202526%30.9%24.5%16.6%0.84%0.84%0.25%0.09%
Jan 202629.6%29.1%23.1%15.6%1.2%1%0.28%0.09%
Feb 202630.2%29.4%22.7%15.2%1.1%0.98%0.22%0.11%
Mar 202632.7%27.1%21.2%16.7%1%0.85%0.3%0.2%
Apr 202627.8%27.8%25.3%16.7%1%0.84%0.3%0.11%
May 202629.4%28.5%22.2%17.4%1.3%0.89%0.21%0.11%
Jun 202630.8%29.9%23.9%12.8%1.2%1.1%0.18%0.1%
Jul 202630.6%30.4%23.6%12.7%1.4%0.96%0.33%0.11%
Aug 202631%29.9%23.5%12.8%1.4%0.96%0.34%0.1%
Sep 2026————————

  1. 1.PB Tech

    31%

    Held 1st. 344K estimated branded searches, +0.07% vs prior month. Share +0.4 points.

  2. 2.Noel Leeming

    29.9%

    Held 2nd. 332K estimated branded searches, -2.7% vs prior month. Share -0.5 points.

  3. 3.JB Hi-Fi

    23.5%

    Held 3rd. 261K estimated branded searches, -1.4% vs prior month. Share -0.1 points.

  4. 4.Harvey Norman

    12.8%

    Held 4th. 142K estimated branded searches, -0.28% vs prior month. Share +0.1 points.

  5. 5.Computer Lounge

    1.4%

    Held 5th. 15.5K estimated branded searches, -0.26% vs prior month. Share 0 points.

  6. 6.Heathcotes

    0.96%

    Held 6th. 10.7K estimated branded searches, -0.47% vs prior month. Share 0 points.

  7. 7.Smiths City

    0.34%

    Held 7th. 3.8K estimated branded searches, +1.1% vs prior month. Share 0 points.

  8. 8.100% Appliances

    0.1%

    Held 8th. 1.2K estimated branded searches, -9.4% vs prior month. Share 0 points.

Compare search popularity between Noel Leeming and its closest rivals

How has branded search demand for Noel Leeming changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Noel Leeming in New Zealand fell from 390K to 332K.
  • Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 29.3% to 29.9%.
  • Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 30.9% in December 2025 and was lowest at 27.1% in March 2026.

How did search popularity change for New Zealand appliance and electronics retailers in August 2026?

  1. Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.

  2. Estimated monthly branded searches for Harvey Norman in New Zealand fell 32.1% over 11 measured months, from 209K to 142K in August 2026.

  3. Estimated monthly branded searches for 100% Appliances in New Zealand fell 28% over 11 measured months, from 1.6K to 1.2K in August 2026.

  4. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

  5. Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

  6. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

How is Noel Leeming measured?

Brandwave collects information about searches that people make online using Noel Leeming’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

30 branded search terms

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How the Brand Demand Index is measured

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