Brandwave

How popular isNoel Leeming?

In September 2026, people searched for Noel Leeming by name about 275,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 28.7% of all New Zealand appliance and electronics retailer searches, placing Noel Leeming first out of eight retailers. When we asked both ChatGPT and Google AI Overviews about appliance and electronics retailers, Noel Leeming appeared in all answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Noel Leeming is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Noel LeemingShare of searches 28.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. PB TechShare of searches 27.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. JB Hi-FiShare of searches 26.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th
  4. Harvey NormanShare of searches 14.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Computer LoungeShare of searches 1.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top appliance and electronics retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Noel Leeming appeared in all three answers. Noel Leeming is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. 100% Home1st
  3. Harvey Norman3rd
  4. Noel Leeming4th
  5. JB Hi-Fi5th
  6. Computer Lounge–
  7. Heathcotes–
  8. Smiths City–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Harvey Norman3 of 3Named in 3 of 3 ChatGPT answers
  • 100% Home3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge0 of 3Named in 0 of 3 ChatGPT answers
  • Heathcotes0 of 3Named in 0 of 3 ChatGPT answers
  • Smiths City0 of 3Named in 0 of 3 ChatGPT answers

See every answer about appliance and electronics retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which appliance and electronics retailers compete with Noel Leeming?

Noel Leeming against appliance and electronics retailers in New Zealand, by month

Share of searches by month for Noel Leeming, PB Tech, JB Hi-Fi, Harvey Norman. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Home
Oct 202529.3%27.7%22.4%17.9%1.3%0.73%0.59%0.11%
Nov 202528.9%28.6%22.4%18%1.1%0.73%0.26%0.09%
Dec 202531%24.2%23.8%19%0.93%0.77%0.28%0.08%
Jan 202629.4%27.7%22.4%17.9%1.3%0.89%0.32%0.09%
Feb 202629.5%27.7%22.4%17.9%1.3%0.88%0.26%0.11%
Mar 202626.7%30.9%20.3%19.7%1.2%0.8%0.35%0.15%
Apr 202627.2%25.7%24.9%19.8%1.2%0.81%0.35%0.1%
May 202628.3%27%21.3%20.7%1.5%0.85%0.25%0.1%
Jun 202630.3%28.9%22.9%15.1%1.3%1.1%0.21%0.1%
Jul 202630.4%28.7%22.8%15.1%1.6%0.92%0.4%0.11%
Aug 202630.1%28.9%22.9%15.1%1.6%0.92%0.4%0.1%
Sep 202628.7%27.6%26.6%14.4%1.3%0.87%0.46%0.09%

  1. 1.Noel Leeming

    28.7%

    Held 1st. 275K estimated branded searches, -0.03% vs prior month. Share -1.3 points.

  2. 2.PB Tech

    27.6%

    Held 2nd. 265K estimated branded searches, -0.03% vs prior month. Share -1.3 points.

  3. 3.JB Hi-Fi

    26.6%

    Held 3rd. 255K estimated branded searches, +21.6% vs prior month. Share +3.7 points.

  4. 4.Harvey Norman

    14.4%

    Held 4th. 138K estimated branded searches, -0.5% vs prior month. Share -0.7 points.

  5. 5.Computer Lounge

    1.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Heathcotes

    0.87%

    Held 6th. 8.4K estimated branded searches, -0.36% vs prior month. Share 0 points.

  7. 7.Smiths City

    0.46%

    Held 7th. 4.4K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.100% Home

    0.09%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Noel Leeming and its closest rivals

Every comparison with Noel Leeming

30 comparisons

How has branded search demand for Noel Leeming changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Noel Leeming in New Zealand fell from 334K to 275K.
  • Across the 12 months ending September 2026, Noel Leeming’s share of searches among appliance and electronics retailers in New Zealand decreased from 29.3% to 28.7%.
  • Across the 12 months ending September 2026, Noel Leeming’s share of searches among appliance and electronics retailers in New Zealand peaked at 31% in December 2025 and was lowest at 26.7% in March 2026.

How did search popularity change for New Zealand appliance and electronics retailers in September 2026?

6 changes

  1. In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.

  2. In September 2026, Noel Leeming lost share of searches among appliance and electronics retailers in New Zealand, from 30.1% to 28.7%.

  3. In September 2026, PB Tech lost share of searches among appliance and electronics retailers in New Zealand, from 28.9% to 27.6%.

  4. In September 2026, Harvey Norman lost share of searches among appliance and electronics retailers in New Zealand, from 15.1% to 14.4%.

  5. Estimated monthly branded searches for Smiths City in New Zealand fell 33.4% over 12 measured months, from 6.7K to 4.4K in September 2026.

  6. Estimated monthly branded searches for 100% Home in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are Noel Leeming’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Noel Leeming’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Noel Leeming
  • noel leeming appliances
  • noel leeming computers
  • noel leeming electronics
  • noel leeming games
  • noel leeming headphones
  • noel leeming ipad
  • noel leeming laptops
  • noel leeming lowerhutt
  • noel leeming sale
  • noel leeming tvs
  • noel leeming westgate
  • noelleeming gore
  • noelleeming henderson
  • noelleeming hornby
  • noelleeming nelson
  • noelleeming ormiston
  • noelleeming richmond

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How the Brand Demand Index is measured

Where does Noel Leeming compete?

Noel Leeming is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
online retailers and marketplaces5th of 146.2%Show ranking
appliance and electronics retailers1st of 828.7%Shown above
Video game retailers2nd of 528.3%Show ranking
Computer retailers1st of 733.8%Show ranking
Storage drive and memory card brands1st of 894.5%Show ranking
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