Brandwave

Heathcotes vs Noel Leeming:Which is more popular by branded search in New Zealand?

In August 2026, Noel Leeming had more branded searches than Heathcotes among appliance and electronics retailers in New Zealand. Noel Leeming was estimated to have 332K branded searches compared to Heathcotes’ 10.7K, and held a 29.9% Share of Search versus Heathcotes’ 0.96%.

Share of Search among appliance and electronics retailers in New Zealand in August 2026Which is more popular in search, Heathcotes or Noel Leeming?
Heathcotes0.96%10.7K searches
vs
Noel Leeming29.9%332K searches
Add a brand to this comparison

Follow Heathcotes vs Noel Leeming and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Heathcotes or Noel Leeming?

Household appliance and consumer electronics retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Heathcotes and Noel Leeming among appliance and electronics retailers in New Zealand, by month

Share of Search by month for Noel Leeming, Heathcotes. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechNoel LeemingJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Appliances
Oct 202529.9%29.3%22.4%15.7%1.2%0.78%0.52%0.12%
Nov 202530.8%28.9%22.5%15.8%0.97%0.77%0.24%0.1%
Dec 202526%30.9%24.5%16.6%0.84%0.84%0.25%0.09%
Jan 202629.6%29.1%23.1%15.6%1.2%1%0.28%0.09%
Feb 202630.2%29.4%22.7%15.2%1.1%0.98%0.22%0.11%
Mar 202632.7%27.1%21.2%16.7%1%0.85%0.3%0.2%
Apr 202627.8%27.8%25.3%16.7%1%0.84%0.3%0.11%
May 202629.4%28.5%22.2%17.4%1.3%0.89%0.21%0.11%
Jun 202630.8%29.9%23.9%12.8%1.2%1.1%0.18%0.1%
Jul 202630.6%30.4%23.6%12.7%1.4%0.96%0.33%0.11%
Aug 202631%29.9%23.5%12.8%1.4%0.96%0.34%0.1%
Sep 2026————————

How has the Heathcotes and Noel Leeming comparison changed over the last 12 months?

How did search popularity change for New Zealand appliance and electronics retailers in August 2026?

  1. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Heathcotes’ and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heathcotes

9 branded search terms

  • heathcotes
  • heathcotes appliances
  • heathcotes cambridge
  • heathcotes co nz
  • heathcotes near me
  • heathcotes nz
  • heathcotes online
  • heathcotes store
  • heathcotes tv

Noel Leeming

30 branded search terms

  • air fryer noel leeming
  • Noel Leeming
  • noel leeming apple watch
  • noel leeming appliances
  • noel leeming computers
  • noel leeming electronics
  • noel leeming featherston st
  • noel leeming games
  • noel leeming headphones
  • noel leeming ipad
  • noel leeming laptops
  • noel leeming lowerhutt
  • noel leeming near me
  • noel leeming nz
  • noel leeming online
  • noel leeming ps5
  • noel leeming sale
  • noel leeming st lukes
  • noel leeming tory st
  • noel leeming tvs
  • noel leeming westgate
  • noelleeming co nz
  • noelleeming gore
  • noelleeming henderson
  • noelleeming hornby
  • noelleeming nelson
  • noelleeming nz
  • noelleeming ormiston
  • noelleeming ps5
  • noelleeming richmond

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record