Brandwave

Harvey Norman vs JB Hi-Fi:Which is more popular in New Zealand?

In September 2026, JB Hi-Fi had more branded searches than Harvey Norman among appliance and electronics retailers in New Zealand. JB Hi-Fi had about 255,000 branded searches, while Harvey Norman had 138,000. JB Hi-Fi made up 26.6% of all appliance and electronics retailer searches we track, and Harvey Norman accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about appliance and electronics retailers, both Harvey Norman and JB Hi-Fi appeared in all three answers. Harvey Norman was mentioned before JB Hi-Fi in every answer.

Among appliance and electronics retailers in New Zealand in September 2026

Who do people search for more?

JB Hi-Fi, about 85% more searches than Harvey Norman

JB Hi-Fi 255K searchesHarvey Norman 138K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Harvey Norman in 3 of 3JB Hi-Fi in 3 of 3

Who does AI recommend more?

Harvey Norman, named ahead of JB Hi-Fi in every answer

Harvey Norman first in 3JB Hi-Fi never first

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Top appliance and electronics retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Harvey Norman and JB Hi-Fi showed up in all three answers. Harvey Norman was listed before JB Hi-Fi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harvey Norman1st
  2. JB Hi-Fi2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harvey Norman3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers

See every answer about appliance and electronics retailers

3 answers

  • Asked ChatGPT

    “Which appliance and electronics retailer should I shop at in New Zealand?”

    1. 3Harvey Norman
    2. 4JB Hi-Fi

  • Asked ChatGPT

    “What are the best appliance and electronics retailers in New Zealand?”

    1. 3Harvey Norman
    2. 5JB Hi-Fi

  • Asked ChatGPT

    “What's the best appliance and electronics retailer in New Zealand for home appliances and tech?”

    1. 2Harvey Norman
    2. 4JB Hi-Fi

  • Searched Google, AI Overview

    “appliance stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electronics stores nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Harvey Norman or JB Hi-Fi more popular in search?

This chart shows how often people search Google for Harvey Norman and JB Hi-Fi by name. Each line represents a brand's share of searches for all eight appliance and electronics retailers we track, month by month, from searches in New Zealand.

Harvey Norman and JB Hi-Fi among appliance and electronics retailers in New Zealand, by month

Share of searches by month for JB Hi-Fi, Harvey Norman. The figures are in the table below the chart.

View monthly share of searches table
MonthJB Hi-FiHarvey Norman
Nov 202522.4%18%
Dec 202523.8%19%
Jan 202622.4%17.9%
Feb 202622.4%17.9%
Mar 202620.3%19.7%
Apr 202624.9%19.8%
May 202621.3%20.7%
Jun 202622.9%15.1%
Jul 202622.8%15.1%
Aug 202622.9%15.1%
Sep 202626.6%14.4%
Oct 2026——

How has branded search for Harvey Norman and JB Hi-Fi changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand appliance and electronics retailers in September 2026?

2 changes

  1. In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.

  2. In September 2026, Harvey Norman lost share of searches among appliance and electronics retailers in New Zealand, from 15.1% to 14.4%.

How are Harvey Norman’s and JB Hi-Fi’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Harvey Norman’s and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harvey Norman

6 branded search terms

  • Harvey Norman
  • harvey norman appliances
  • harvey norman computers
  • harvey norman electronics
  • harvey norman laptops
  • harvey norman tvs

JB Hi-Fi

17 branded search terms

  • ipad jb hi fi
  • JB Hi Fi
  • jb hi fi appliances
  • jb hi fi bayfair
  • jb hi fi botany
  • jb hi fi chromebook
  • jb hi fi computers
  • jb hi fi dvds
  • jb hi fi electronics
  • jb hi fi laptops
  • jb hi fi phones
  • jb hi fi pokemon
  • jb hi fi sale
  • jb hi fi tvs
  • jbhifi botany
  • jbhifi queen street
  • kindle jb hi fi

How the Brand Demand Index is measured

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