JB Hi-Fi vs PB Tech:Which is more popular in New Zealand?
In September 2026, PB Tech had more branded searches than JB Hi-Fi among appliance and electronics retailers in New Zealand. PB Tech had about 265,000 branded searches, while JB Hi-Fi had 255,000. PB Tech made up 27.6% of all appliance and electronics retailer searches we track, and JB Hi-Fi accounted for 26.6%. When we asked ChatGPT and Google AI Overviews about appliance and electronics retailers, both JB Hi-Fi and PB Tech appeared in all three answers. PB Tech was mentioned before JB Hi-Fi in every answer.
Who do people search for more?
PB Tech and JB Hi-Fi are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
PB Tech, named ahead of JB Hi-Fi in every answer
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Top appliance and electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both JB Hi-Fi and PB Tech showed up in all three answers. PB Tech was listed before JB Hi-Fi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about appliance and electronics retailers
3 answers
Asked ChatGPT
“Which appliance and electronics retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best appliance and electronics retailers in New Zealand?”
Asked ChatGPT
“What's the best appliance and electronics retailer in New Zealand for home appliances and tech?”
Searched Google, AI Overview
“appliance stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electronics stores nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is JB Hi-Fi or PB Tech more popular in search?
This chart shows how often people search Google for JB Hi-Fi and PB Tech by name. Each line represents a brand's share of searches for all eight appliance and electronics retailers we track, month by month, from searches in New Zealand.
Share of searches by month for PB Tech, JB Hi-Fi. The figures are in the table below the chart.
View monthly share of searches table
| Month | PB Tech | JB Hi-Fi |
|---|---|---|
| Nov 2025 | 28.6% | 22.4% |
| Dec 2025 | 24.2% | 23.8% |
| Jan 2026 | 27.7% | 22.4% |
| Feb 2026 | 27.7% | 22.4% |
| Mar 2026 | 30.9% | 20.3% |
| Apr 2026 | 25.7% | 24.9% |
| May 2026 | 27% | 21.3% |
| Jun 2026 | 28.9% | 22.9% |
| Jul 2026 | 28.7% | 22.8% |
| Aug 2026 | 28.9% | 22.9% |
| Sep 2026 | 27.6% | 26.6% |
| Oct 2026 | — | — |
How has branded search for JB Hi-Fi and PB Tech changed in New Zealand over the last 12 months?
3 findings
- PB Tech was ahead of JB Hi-Fi in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, JB Hi-Fi’s share of searches among appliance and electronics retailers in New Zealand moved from 22.4% to 26.6%, and its estimated monthly branded searches moved from 380K to 255K.
- Across the 11 months ending September 2026, PB Tech’s share of searches among appliance and electronics retailers in New Zealand moved from 28.6% to 27.6%, and its estimated monthly branded searches moved from 485K to 265K.
How did search popularity change for New Zealand appliance and electronics retailers in September 2026?
2 changes
In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.
In September 2026, PB Tech lost share of searches among appliance and electronics retailers in New Zealand, from 28.9% to 27.6%.
How are JB Hi-Fi’s and PB Tech’s branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using JB Hi-Fi’s and PB Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JB Hi-Fi
17 branded search terms
- ipad jb hi fi
- JB Hi Fi
- jb hi fi appliances
- jb hi fi bayfair
- jb hi fi botany
- jb hi fi chromebook
- jb hi fi computers
- jb hi fi dvds
- jb hi fi electronics
- jb hi fi laptops
- jb hi fi phones
- jb hi fi pokemon
- jb hi fi sale
- jb hi fi tvs
- jbhifi botany
- jbhifi queen street
- kindle jb hi fi
PB Tech
11 branded search terms
- pb tech computers
- pb tech ipad
- pb tech laptops
- pb tech nelson
- pb tech phones
- pb tech sale
- pb tech tvs
- pbtech
- pbtech blackfriday
- pbtech glenfield
- pbtech tablets
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