JB Hi-Fi vs Noel Leeming:Which is more popular in New Zealand?
In September 2026, Noel Leeming had more branded searches than JB Hi-Fi among appliance and electronics retailers in New Zealand. Noel Leeming had about 275,000 branded searches, while JB Hi-Fi had 255,000. Noel Leeming made up 28.7% of all appliance and electronics retailer searches we track, and JB Hi-Fi accounted for 26.6%. When we asked ChatGPT and Google AI Overviews about appliance and electronics retailers, both JB Hi-Fi and Noel Leeming appeared in all three answers. Noel Leeming was mentioned before JB Hi-Fi in two out of three answers.
Who do people search for more?
Noel Leeming, about 8% more searches than JB Hi-Fi
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Noel Leeming, named ahead of JB Hi-Fi in 2 of 3 answers
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Top appliance and electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both JB Hi-Fi and Noel Leeming showed up in all three answers. Noel Leeming was listed before JB Hi-Fi in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Noel Leeming1st
JB Hi-Fi2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
- Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
See every answer about appliance and electronics retailers
3 answers
Asked ChatGPT
“Which appliance and electronics retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best appliance and electronics retailers in New Zealand?”
Asked ChatGPT
“What's the best appliance and electronics retailer in New Zealand for home appliances and tech?”
Searched Google, AI Overview
“appliance stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electronics stores nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is JB Hi-Fi or Noel Leeming more popular in search?
This chart shows how often people search Google for JB Hi-Fi and Noel Leeming by name. Each line represents a brand's share of searches for all eight appliance and electronics retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Noel Leeming, JB Hi-Fi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Noel Leeming | JB Hi-Fi |
|---|---|---|
| Nov 2025 | 28.9% | 22.4% |
| Dec 2025 | 31% | 23.8% |
| Jan 2026 | 29.4% | 22.4% |
| Feb 2026 | 29.5% | 22.4% |
| Mar 2026 | 26.7% | 20.3% |
| Apr 2026 | 27.2% | 24.9% |
| May 2026 | 28.3% | 21.3% |
| Jun 2026 | 30.3% | 22.9% |
| Jul 2026 | 30.4% | 22.8% |
| Aug 2026 | 30.1% | 22.9% |
| Sep 2026 | 28.7% | 26.6% |
| Oct 2026 | — | — |
How has branded search for JB Hi-Fi and Noel Leeming changed in New Zealand over the last 12 months?
3 findings
- Noel Leeming was ahead of JB Hi-Fi in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, JB Hi-Fi’s share of searches among appliance and electronics retailers in New Zealand moved from 22.4% to 26.6%, and its estimated monthly branded searches moved from 380K to 255K.
- Across the 11 months ending September 2026, Noel Leeming’s share of searches among appliance and electronics retailers in New Zealand moved from 28.9% to 28.7%, and its estimated monthly branded searches moved from 491K to 275K.
How did search popularity change for New Zealand appliance and electronics retailers in September 2026?
2 changes
In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.
In September 2026, Noel Leeming lost share of searches among appliance and electronics retailers in New Zealand, from 30.1% to 28.7%.
How are JB Hi-Fi’s and Noel Leeming’s branded searches counted?
34 search terms
Brandwave collects information about searches that people make online using JB Hi-Fi’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JB Hi-Fi
17 branded search terms
- ipad jb hi fi
- JB Hi Fi
- jb hi fi appliances
- jb hi fi bayfair
- jb hi fi botany
- jb hi fi chromebook
- jb hi fi computers
- jb hi fi dvds
- jb hi fi electronics
- jb hi fi laptops
- jb hi fi phones
- jb hi fi pokemon
- jb hi fi sale
- jb hi fi tvs
- jbhifi botany
- jbhifi queen street
- kindle jb hi fi
Noel Leeming
17 branded search terms
- Noel Leeming
- noel leeming appliances
- noel leeming computers
- noel leeming electronics
- noel leeming headphones
- noel leeming ipad
- noel leeming laptops
- noel leeming lowerhutt
- noel leeming sale
- noel leeming tvs
- noel leeming westgate
- noelleeming gore
- noelleeming henderson
- noelleeming hornby
- noelleeming nelson
- noelleeming ormiston
- noelleeming richmond
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