How popular isSmiths City?
In September 2026, people searched for Smiths City by name about 4,560 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 0.46% of all New Zealand appliance and electronics retailer searches, placing Smiths City seventh out of eight retailers. When we asked both ChatGPT and Google AI Overviews about appliance and electronics retailers, Smiths City did not appear in any of the answers.
Smiths City is the seventh most searched of 8 competitors and not listed in any AI answer.
Noel LeemingShare of searches 28.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
PB TechShare of searches 27.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
JB Hi-FiShare of searches 26.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th
Harvey NormanShare of searches 14.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Smiths CityShare of searches 0.46%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top appliance and electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Smiths City did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
- PB Tech3 of 3Named in 3 of 3 ChatGPT answers
- JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
- Harvey Norman3 of 3Named in 3 of 3 ChatGPT answers
100% Home3 of 3Named in 3 of 3 ChatGPT answers
Computer Lounge0 of 3Named in 0 of 3 ChatGPT answers
Heathcotes0 of 3Named in 0 of 3 ChatGPT answers- Smiths City0 of 3Named in 0 of 3 ChatGPT answers
See every answer about appliance and electronics retailers
3 answers
Asked ChatGPT
“Which appliance and electronics retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best appliance and electronics retailers in New Zealand?”
Asked ChatGPT
“What's the best appliance and electronics retailer in New Zealand for home appliances and tech?”
Searched Google, AI Overview
“appliance stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electronics stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which appliance and electronics retailers compete with Smiths City?
Share of searches by month for Noel Leeming, PB Tech, JB Hi-Fi, Harvey Norman, Smiths City. The figures are in the table below the chart.
View monthly share of searches table
| Month | Noel Leeming | PB Tech | JB Hi-Fi | Harvey Norman | Computer Lounge | Heathcotes | Smiths City | 100% Home |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 27.7% | 22.4% | 17.9% | 1.3% | 0.73% | 0.59% | 0.11% |
| Nov 2025 | 28.9% | 28.6% | 22.4% | 18% | 1.1% | 0.73% | 0.26% | 0.09% |
| Dec 2025 | 31% | 24.2% | 23.8% | 19% | 0.93% | 0.77% | 0.28% | 0.08% |
| Jan 2026 | 29.4% | 27.7% | 22.4% | 17.9% | 1.3% | 0.89% | 0.32% | 0.09% |
| Feb 2026 | 29.5% | 27.7% | 22.4% | 17.9% | 1.3% | 0.88% | 0.26% | 0.11% |
| Mar 2026 | 26.7% | 30.9% | 20.3% | 19.7% | 1.2% | 0.8% | 0.35% | 0.15% |
| Apr 2026 | 27.2% | 25.7% | 24.9% | 19.8% | 1.2% | 0.81% | 0.35% | 0.1% |
| May 2026 | 28.3% | 27% | 21.3% | 20.7% | 1.5% | 0.85% | 0.25% | 0.1% |
| Jun 2026 | 30.3% | 28.9% | 22.9% | 15.1% | 1.3% | 1.1% | 0.21% | 0.1% |
| Jul 2026 | 30.4% | 28.7% | 22.8% | 15.1% | 1.6% | 0.92% | 0.4% | 0.11% |
| Aug 2026 | 30.1% | 28.9% | 22.9% | 15.1% | 1.6% | 0.92% | 0.4% | 0.1% |
| Sep 2026 | 28.7% | 27.6% | 26.6% | 14.4% | 1.3% | 0.87% | 0.46% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.7% | 275K | -0.03% | -1.3 points | |
| 2, held 2nd | 27.6% | 265K | -0.03% | -1.3 points | |
| 3, held 3rd | 26.6% | 255K | +21.6% | +3.7 points | |
| 4, held 4th | 14.4% | 138K | -0.5% | -0.7 points | |
| 5, held 5th | 1.3% | 12.1K | -18.2% | -0.4 points | |
| 6, held 6th | 0.87% | 8.4K | -0.36% | 0 points | |
| 7, held 7th | 0.46% | 4.4K | +22.3% | +0.1 points | |
| 8, held 8th | 0.09% | 880 | 0% | 0 points |
28.7%
Held 1st. 275K estimated branded searches, -0.03% vs prior month. Share -1.3 points.
2.
PB Tech27.6%
Held 2nd. 265K estimated branded searches, -0.03% vs prior month. Share -1.3 points.
3.
JB Hi-Fi26.6%
Held 3rd. 255K estimated branded searches, +21.6% vs prior month. Share +3.7 points.
14.4%
Held 4th. 138K estimated branded searches, -0.5% vs prior month. Share -0.7 points.
1.3%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.87%
Held 6th. 8.4K estimated branded searches, -0.36% vs prior month. Share 0 points.
0.46%
Held 7th. 4.4K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
0.09%
Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Smiths City and its closest rivals
Every comparison with Smiths City
15 comparisons
- Big Save Furniture vs Smiths City
- Early Settler vs Smiths City
- Freedom Furniture vs Smiths City
- IKEA vs Smiths City
- Mocka vs Smiths City
- Nick Scali vs Smiths City
- NOOD vs Smiths City
- Smiths City vs Target Furniture
- Computer Lounge vs Smiths City
- Harvey Norman vs Smiths City
- Heathcotes vs Smiths City
- JB Hi-Fi vs Smiths City
- Noel Leeming vs Smiths City
- PB Tech vs Smiths City
- 100% Home vs Smiths City
How has branded search demand for Smiths City changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smiths City in New Zealand fell from 6.9K to 4.6K.
- Across the 12 months ending September 2026, Smiths City’s share of searches among appliance and electronics retailers in New Zealand held steady, from 0.59% to 0.46%.
How did search popularity change for New Zealand appliance and electronics retailers in September 2026?
6 changes
In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.
In September 2026, Noel Leeming lost share of searches among appliance and electronics retailers in New Zealand, from 30.1% to 28.7%.
In September 2026, PB Tech lost share of searches among appliance and electronics retailers in New Zealand, from 28.9% to 27.6%.
In September 2026, Harvey Norman lost share of searches among appliance and electronics retailers in New Zealand, from 15.1% to 14.4%.
Estimated monthly branded searches for Smiths City in New Zealand fell 33.4% over 12 measured months, from 6.7K to 4.4K in September 2026.
Estimated monthly branded searches for 100% Home in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are Smiths City’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Smiths City’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Smiths City
- smiths city appliances
- smiths city beds
- smiths city computers
- smiths city furniture
- smiths city laptops
- smiths city mattresses
- smiths city tvs
- smithscity
Do you work for Smiths City? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Smiths City compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| appliance and electronics retailers | 7th of 8 | 0.46% | Shown above |
| furniture retailers | 10th of 11 | 1% | Show ranking |
Is Smiths City your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.