Brandwave

Furniture retailers in New Zealand:Which brands are most popular in search?

In August 2026, IKEA was the most searched among furniture retailers in New Zealand, with an estimated 317K branded searches and 49.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. IKEA49.7%
  2. Harvey Norman22.2%
  3. Big Save Furniture6.7%
  4. NOOD5.1%
  5. Early Settler5%
  6. Freedom Furniture4.3%
  7. Mocka4.1%
  8. Target Furniture2.3%
  9. Smiths City0.59%
  10. Danske Møbler<0.01%

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Share of SearchLeaderboard

Furniture and bedding retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among furniture retailers in New Zealand, by month

Share of Search by month for IKEA, Harvey Norman, Big Save Furniture, NOOD, Early Settler, Freedom Furniture, Mocka, Target Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAHarvey NormanBig Save FurnitureNOODEarly SettlerFreedom FurnitureMockaTarget FurnitureSmiths CityDanske Møbler
Oct 202521.8%40.7%7.7%6.6%6.3%6.5%6.2%2.9%1.3%<0.01%
Nov 202533.3%39.8%5.5%5%4.8%4.3%4.9%1.9%0.59%<0.01%
Dec 202570.8%17.9%2.3%2.2%1.8%2.3%1.5%0.86%0.27%0%
Jan 202659.6%20.9%4%3.2%3.2%4.1%3.2%1.5%0.38%0%
Feb 202656.9%24.1%4%3.7%3%3.1%3%1.7%0.36%<0.01%
Mar 202648.2%29.5%4.9%3.8%3.8%3.9%3.7%1.7%0.53%<0.01%
Apr 202647.4%28.4%5.4%4.4%3.7%4.5%3.6%2%0.51%<0.01%
May 202647%27.7%5.7%4.2%4.1%4.4%4.2%2.4%0.34%<0.01%
Jun 202652.9%21.2%5.2%4%4.3%5%4.8%2.2%0.31%<0.01%
Jul 202654.4%20.1%7.3%3.9%4.1%3.9%3.7%2.1%0.53%<0.01%
Aug 202649.7%22.2%6.7%5.1%5%4.3%4.1%2.3%0.59%<0.01%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.IKEA

    49.7%

    held 1st · 317K estimated branded searches · -17.5% vs prior month · -4.7 points

  2. 2.Harvey Norman

    22.2%

    held 2nd · 142K estimated branded searches · -0.28% vs prior month · +2.1 points

  3. 3.Big Save Furniture

    6.7%

    held 3rd · 42.6K estimated branded searches · -17.8% vs prior month · -0.7 points

  4. 4.NOOD

    5.1%

    moved from 5th to 4th · 32.5K estimated branded searches · +17.7% vs prior month · +1.2 points

  5. 5.Early Settler

    5%

    moved from 4th to 5th · 32.1K estimated branded searches · +12.2% vs prior month · +1 points

  6. 6.Freedom Furniture

    4.3%

    held 6th · 27.2K estimated branded searches · +0.07% vs prior month · +0.4 points

  7. 7.Mocka

    4.1%

    held 7th · 26.2K estimated branded searches · -0.08% vs prior month · +0.4 points

  8. 8.Target Furniture

    2.3%

    held 8th · 14.8K estimated branded searches · 0% vs prior month · +0.2 points

  9. 9.Smiths City

    0.59%

    held 9th · 3.8K estimated branded searches · +1.1% vs prior month · +0.1 points

  10. 10.Danske Møbler

    <0.01%

    held 10th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among furniture retailers in New Zealand?

In August 2026, IKEA was the most searched among furniture retailers in New Zealand, with an estimated 317K branded searches and 49.7% estimated Share of Search within this set. Harvey Norman is in 2nd place, 27.5 percentage points behind at 22.2% Share of Search.

New Zealand furniture retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IKEA21.8% → 49.7%70.8%Dec 202521.8%Oct 20252nd → 1st
Harvey Norman40.7% → 22.2%40.7%Oct 202517.9%Dec 20251st → 2nd
Big Save Furniture7.7% → 6.7%7.7%Oct 20252.3%Dec 20253rd
NOOD6.6% → 5.1%6.6%Oct 20252.2%Dec 20254th
Early Settler6.3% → 5%6.3%Oct 20251.8%Dec 20256th → 5th
Freedom Furniture6.5% → 4.3%6.5%Oct 20252.3%Dec 20255th → 6th
Mocka6.2% → 4.1%6.2%Oct 20251.5%Dec 20257th
Target Furniture2.9% → 2.3%2.9%Oct 20250.86%Dec 20258th
Smiths City1.3% → 0.59%1.3%Oct 20250.27%Dec 20259th
Danske Møbler<0.01%<0.01%Oct 20250%Dec 202510th

Each finding as a sentence

  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture retailers in New Zealand increased from 21.8% to 49.7%.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture retailers in New Zealand decreased from 40.7% to 22.2%.
  • Across the 11 months ending August 2026, Big Save Furniture’s estimated Share of Search among furniture retailers in New Zealand decreased from 7.7% to 6.7%.
  • Across the 11 months ending August 2026, NOOD’s estimated Share of Search among furniture retailers in New Zealand decreased from 6.6% to 5.1%.
  • Across the 11 months ending August 2026, Early Settler’s estimated Share of Search among furniture retailers in New Zealand decreased from 6.3% to 5%.
  • Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among furniture retailers in New Zealand decreased from 6.5% to 4.3%.
  • Across the 11 months ending August 2026, Mocka’s estimated Share of Search among furniture retailers in New Zealand decreased from 6.2% to 4.1%.
  • Across the 11 months ending August 2026, Target Furniture’s estimated Share of Search among furniture retailers in New Zealand decreased from 2.9% to 2.3%.
  • Across the 11 months ending August 2026, Smiths City’s estimated Share of Search among furniture retailers in New Zealand decreased from 1.3% to 0.59%.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture retailers in New Zealand peaked at 70.8% in December 2025 and was lowest at 21.8% in October 2025.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture retailers in New Zealand peaked at 40.7% in October 2025 and was lowest at 17.9% in December 2025.
  • Across the 11 months ending August 2026, Big Save Furniture’s estimated Share of Search among furniture retailers in New Zealand peaked at 7.7% in October 2025 and was lowest at 2.3% in December 2025.
  • Across the 11 months ending August 2026, NOOD’s estimated Share of Search among furniture retailers in New Zealand peaked at 6.6% in October 2025 and was lowest at 2.2% in December 2025.
  • Across the 11 months ending August 2026, Early Settler’s estimated Share of Search among furniture retailers in New Zealand peaked at 6.3% in October 2025 and was lowest at 1.8% in December 2025.
  • Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among furniture retailers in New Zealand peaked at 6.5% in October 2025 and was lowest at 2.3% in December 2025.
  • Across the 11 months ending August 2026, Mocka’s estimated Share of Search among furniture retailers in New Zealand peaked at 6.2% in October 2025 and was lowest at 1.5% in December 2025.
  • Across the 11 months ending August 2026, Target Furniture’s estimated Share of Search among furniture retailers in New Zealand peaked at 2.9% in October 2025 and was lowest at 0.86% in December 2025.
  • Across the 11 months ending August 2026, Smiths City’s estimated Share of Search among furniture retailers in New Zealand peaked at 1.3% in October 2025 and was lowest at 0.27% in December 2025.
  • Across the 11 months ending August 2026, IKEA rose from 2nd to 1st among furniture retailers in New Zealand.
  • Across the 11 months ending August 2026, Harvey Norman fell from 1st to 2nd among furniture retailers in New Zealand.
  • Across the 11 months ending August 2026, Early Settler rose from 6th to 5th among furniture retailers in New Zealand.
  • Across the 11 months ending August 2026, Freedom Furniture fell from 5th to 6th among furniture retailers in New Zealand.
  • Across the 11 months ending August 2026, Danske Møbler held steady: its estimated Share of Search among furniture retailers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand furniture retailers in August 2026?

  1. In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%.

  2. In August 2026, Harvey Norman gained estimated Share of Search among furniture retailers in New Zealand, from 20.1% to 22.2%.

  3. In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%.

  4. In August 2026, IKEA lost estimated Share of Search among furniture retailers in New Zealand, from 54.4% to 49.7%.

  5. In August 2026, Big Save Furniture lost estimated Share of Search among furniture retailers in New Zealand, from 7.3% to 6.7%.

  6. Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.

  7. Estimated monthly branded searches for Freedom Furniture in New Zealand fell 18.1% over 11 measured months, from 33.3K to 27.2K in August 2026.

  8. Estimated monthly branded searches for Mocka in New Zealand fell 17.9% over 11 measured months, from 32K to 26.2K in August 2026.

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