Furniture retailers in New Zealand:Which are most popular?

Name: Furniture retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Harvey Norman was the most searched furniture retailer in New Zealand, accounting for 29.6% of all searches among the 13 retailers we track. When we checked with ChatGPT and Google AI Overviews, NOOD, Freedom Furniture and Danske Møbler were mentioned most often, in four of the five answers. Freedom Furniture was recommended most often, coming first in two out of three responses that gave a list.

Follow furniture retailers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top furniture retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, NOOD, Freedom Furniture and Danske Møbler were mentioned most often, in four of the five answers. Freedom Furniture was recommended most often, coming first in two out of three answers that gave a list. Danske Møbler was second, and NOOD was third. IKEA, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
NOOD	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Freedom Furniture	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Danske Møbler	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Mocka	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Big Save Furniture	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Nick Scali	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Harvey Norman	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
IKEA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Trade Tested	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Early Settler	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Target Furniture	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Smiths City	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Design Warehouse	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freedom Furniture4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Danske Møbler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mocka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Tested0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Early Settler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Target Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smiths City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Design Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
1. 1Freedom Furniture
2. 2NOOD
3. 3Danske Møbler
4. 4Mocka
5. 5Nick Scali
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which furniture retailers do people search for most?

This chart shows how often people search Google for each furniture retailer by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

Share of searches among furniture retailers in New Zealand, by month

Month	Harvey Norman	IKEA	Big Save Furniture	NOOD	Freedom Furniture	Trade Tested	Mocka	Early Settler	Target Furniture	Nick Scali	Smiths City	Design Warehouse	Danske Møbler
Nov 2025	44.7%	15.9%	6.2%	5.6%	4.9%	8.8%	5.5%	3.7%	2.2%	1.2%	0.67%	0.53%	<0.01%
Dec 2025	26.7%	51%	3.5%	3.4%	3.6%	5.3%	2.3%	1.8%	1.3%	0.59%	0.4%	0.25%	0%
Jan 2026	28.7%	37.3%	5.5%	4.5%	5.7%	6.9%	4.4%	2.9%	2.1%	1.2%	0.52%	0.26%	0%
Feb 2026	32.4%	35.4%	5.5%	5.1%	4.3%	6.4%	4.1%	2.7%	2.3%	1.1%	0.48%	0.31%	<0.01%
Mar 2026	37.5%	28.1%	6.4%	4.9%	5%	6.1%	4.8%	3.1%	2.2%	1%	0.68%	0.35%	<0.01%
Apr 2026	35.9%	27.4%	6.9%	5.7%	5.8%	5.8%	4.6%	3%	2.6%	1.5%	0.65%	0.28%	<0.01%
May 2026	34.8%	28.2%	7.2%	5.4%	5.7%	4.6%	5.3%	3.5%	3.1%	1.4%	0.43%	0.32%	<0.01%
Jun 2026	27.8%	33.5%	7%	5.4%	6.7%	4.5%	6.4%	3.4%	3%	1.7%	0.41%	0.32%	<0.01%
Jul 2026	25.8%	36.8%	9.6%	5.1%	5.1%	4.1%	4.9%	3.2%	2.8%	1.5%	0.69%	0.35%	<0.01%
Aug 2026	27.7%	32.2%	8.5%	6.5%	5.5%	4.5%	5.3%	4.1%	3%	1.7%	0.76%	0.38%	<0.01%
Sep 2026	29.6%	27.9%	9.1%	5.9%	5.9%	5.8%	5.6%	3.6%	3.2%	1.8%	0.97%	0.52%	<0.01%
Oct 2026	—	—	—	—	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Harvey Norman	29.6%	138K	-0.43%	+1.9 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	IKEA	27.9%	130K	-19%	-4.2 pointsmoved from 1st to 2nd
3, held 3rd	Big Save Furniture	9.1%	42.4K	-0.28%	+0.6 points
4, held 4th	NOOD	5.9%	27.6K	-15.1%	-0.6 points
5, held 5th	Freedom Furniture	5.9%	27.2K	0%	+0.4 points
6, moved from 7th to 6th	Trade Tested	5.8%	27.1K	+22.1%	+1.4 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Mocka	5.6%	26.2K	0%	+0.4 pointsmoved from 6th to 7th
8, held 8th	Early Settler	3.6%	17K	-16.9%	-0.4 points
9, held 9th	Target Furniture	3.2%	14.8K	0%	+0.2 points
10, held 10th	Nick Scali	1.8%	8.3K	+0.36%	+0.1 points
11, held 11th	Smiths City	0.97%	4.5K	+19.8%	+0.2 points
12, held 12th	Design Warehouse	0.52%	2.4K	+26.3%	+0.1 points
13, held 13th	Danske Møbler	<0.01%	10	0%	0 points

1.Harvey Norman
29.6%
Moved from 2nd to 1st. 138K estimated branded searches, -0.43% vs prior month. Share +1.9 points.
2.IKEA
27.9%
Moved from 1st to 2nd. 130K estimated branded searches, -19% vs prior month. Share -4.2 points.
3.Big Save Furniture
9.1%
Held 3rd. 42.4K estimated branded searches, -0.28% vs prior month. Share +0.6 points.
4.NOOD
5.9%
Held 4th. 27.6K estimated branded searches, -15.1% vs prior month. Share -0.6 points.
5.Freedom Furniture
5.9%
Held 5th. 27.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.Trade Tested
5.8%
Moved from 7th to 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.
7.Mocka
5.6%
Moved from 6th to 7th. 26.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.Early Settler
3.6%
Held 8th. 17K estimated branded searches, -16.9% vs prior month. Share -0.4 points.
9.Target Furniture
3.2%
Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.Nick Scali
1.8%
Held 10th. 8.3K estimated branded searches, +0.36% vs prior month. Share +0.1 points.
11.Smiths City
0.97%
Held 11th. 4.5K estimated branded searches, +19.8% vs prior month. Share +0.2 points.
12.Design Warehouse
0.52%
Held 12th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
13.Danske Møbler
<0.01%
Held 13th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among furniture retailers in New Zealand?

13 brands

In September 2026, Harvey Norman was the most searched among furniture retailers in New Zealand, with an estimated 138K branded searches, 29.6% of all searches for the 13 we track. IKEA is in 2nd place, 1.7 percentage points behind at 27.9%.

New Zealand furniture retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Harvey Norman	44.7% → 29.6%	44.7%Nov 2025	25.8%Jul 2026	1st
IKEA	15.9% → 27.9%	51%Dec 2025	15.9%Nov 2025	2nd
Big Save Furniture	6.2% → 9.1%	9.6%Jul 2026	3.5%Dec 2025	4th → 3rd
NOOD	5.6% → 5.9%	6.5%Aug 2026	3.4%Dec 2025	5th → 4th
Freedom Furniture	4.9% → 5.9%	6.7%Jun 2026	3.6%Dec 2025	7th → 5th
Trade Tested	8.8% → 5.8%	8.8%Nov 2025	4.1%Jul 2026	3rd → 6th
Mocka	5.5% → 5.6%	6.4%Jun 2026	2.3%Dec 2025	6th → 7th
Early Settler	3.7% → 3.6%	4.1%Aug 2026	1.8%Dec 2025	8th
Target Furniture	2.2% → 3.2%	3.2%Sep 2026	1.3%Dec 2025	9th
Nick Scali	1.2% → 1.8%	1.8%Sep 2026	0.59%Dec 2025	10th
Smiths City	0.67% → 0.97%	0.97%Sep 2026	0.4%Dec 2025	11th
Design Warehouse	0.53% → 0.52%	0.53%Nov 2025	0.25%Dec 2025	12th
Danske Møbler	<0.01%	<0.01%Sep 2026	0%Dec 2025	13th

Each finding as a sentence

Across the 11 months ending September 2026, Harvey Norman’s share of searches among furniture retailers in New Zealand decreased from 44.7% to 29.6%.
Across the 11 months ending September 2026, IKEA’s share of searches among furniture retailers in New Zealand increased from 15.9% to 27.9%.
Across the 11 months ending September 2026, Big Save Furniture’s share of searches among furniture retailers in New Zealand increased from 6.2% to 9.1%.
Across the 11 months ending September 2026, Freedom Furniture’s share of searches among furniture retailers in New Zealand increased from 4.9% to 5.9%.
Across the 11 months ending September 2026, Trade Tested’s share of searches among furniture retailers in New Zealand decreased from 8.8% to 5.8%.
Across the 11 months ending September 2026, Target Furniture’s share of searches among furniture retailers in New Zealand increased from 2.2% to 3.2%.
Across the 11 months ending September 2026, Nick Scali’s share of searches among furniture retailers in New Zealand increased from 1.2% to 1.8%.
Across the 11 months ending September 2026, Harvey Norman’s share of searches among furniture retailers in New Zealand peaked at 44.7% in November 2025 and was lowest at 25.8% in July 2026.
Across the 11 months ending September 2026, IKEA’s share of searches among furniture retailers in New Zealand peaked at 51% in December 2025 and was lowest at 15.9% in November 2025.
Across the 11 months ending September 2026, Big Save Furniture’s share of searches among furniture retailers in New Zealand peaked at 9.6% in July 2026 and was lowest at 3.5% in December 2025.
Across the 11 months ending September 2026, NOOD’s share of searches among furniture retailers in New Zealand peaked at 6.5% in August 2026 and was lowest at 3.4% in December 2025.
Across the 11 months ending September 2026, Freedom Furniture’s share of searches among furniture retailers in New Zealand peaked at 6.7% in June 2026 and was lowest at 3.6% in December 2025.
Across the 11 months ending September 2026, Trade Tested’s share of searches among furniture retailers in New Zealand peaked at 8.8% in November 2025 and was lowest at 4.1% in July 2026.
Across the 11 months ending September 2026, Mocka’s share of searches among furniture retailers in New Zealand peaked at 6.4% in June 2026 and was lowest at 2.3% in December 2025.
Across the 11 months ending September 2026, Early Settler’s share of searches among furniture retailers in New Zealand peaked at 4.1% in August 2026 and was lowest at 1.8% in December 2025.
Across the 11 months ending September 2026, Target Furniture’s share of searches among furniture retailers in New Zealand peaked at 3.2% in September 2026 and was lowest at 1.3% in December 2025.
Across the 11 months ending September 2026, Nick Scali’s share of searches among furniture retailers in New Zealand peaked at 1.8% in September 2026 and was lowest at 0.59% in December 2025.
Across the 11 months ending September 2026, Big Save Furniture rose from 4th to 3rd among furniture retailers in New Zealand.
Across the 11 months ending September 2026, NOOD rose from 5th to 4th among furniture retailers in New Zealand.
Across the 11 months ending September 2026, Freedom Furniture rose from 7th to 5th among furniture retailers in New Zealand.
Across the 11 months ending September 2026, Trade Tested fell from 3rd to 6th among furniture retailers in New Zealand.
Across the 11 months ending September 2026, Mocka fell from 6th to 7th among furniture retailers in New Zealand.
Across the 11 months ending September 2026, Early Settler, Smiths City, Design Warehouse and Danske Møbler held steady: their share of searches among furniture retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand furniture retailers in September 2026?

8 changes

In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches.
In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.
In September 2026, Big Save Furniture gained share of searches among furniture retailers in New Zealand, from 8.5% to 9.1%.
In September 2026, IKEA lost share of searches among furniture retailers in New Zealand, from 32.2% to 27.9%.
In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.5% to 5.9%.
Smiths City’s share of searches among furniture retailers in New Zealand has gained ground for 3 months in a row, from 0.41% to 0.97% in September 2026.
Estimated monthly branded searches for Design Warehouse in New Zealand fell 33.3% over 11 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Early Settler in New Zealand fell 32.8% over 11 measured months, from 25.3K to 17K in September 2026.

How are branded searches counted for furniture retailers?

62 search terms

Each brand's share of searches among furniture retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.