Harvey Norman vs NOOD:Which is more popular in New Zealand?
In September 2026, Harvey Norman had more branded searches than NOOD among furniture retailers in New Zealand. Harvey Norman had about 138,000 branded searches, while NOOD had 27,600. Harvey Norman made up 29.6% of all furniture retailer searches we track, and NOOD accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about furniture retailers, NOOD appeared in four of the five answers and Harvey Norman in one. NOOD was mentioned before Harvey Norman in every answer.
Who do people search for more?
Harvey Norman, about 5 searches for every 1 for NOOD
Who does AI mention more?
NOOD, mentioned in 4 of 5 answers, Harvey Norman in 1
Who does AI recommend more?
NOOD, named ahead of Harvey Norman in every answer
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NOOD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Harvey Norman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NOOD was listed before Harvey Norman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
- 2NOOD
- 2
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
- 2NOOD
- 2
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
- 3NOOD
- 3
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Harvey Norman or NOOD more popular in search?
This chart shows how often people search Google for Harvey Norman and NOOD by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Harvey Norman, NOOD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvey Norman | NOOD |
|---|---|---|
| Nov 2025 | 44.7% | 5.6% |
| Dec 2025 | 26.7% | 3.4% |
| Jan 2026 | 28.7% | 4.5% |
| Feb 2026 | 32.4% | 5.1% |
| Mar 2026 | 37.5% | 4.9% |
| Apr 2026 | 35.9% | 5.7% |
| May 2026 | 34.8% | 5.4% |
| Jun 2026 | 27.8% | 5.4% |
| Jul 2026 | 25.8% | 5.1% |
| Aug 2026 | 27.7% | 6.5% |
| Sep 2026 | 29.6% | 5.9% |
| Oct 2026 | — | — |
How has branded search for Harvey Norman and NOOD changed in New Zealand over the last 12 months?
3 findings
- Harvey Norman was ahead of NOOD in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Harvey Norman’s share of searches among furniture retailers in New Zealand moved from 44.7% to 29.6%, and its estimated monthly branded searches moved from 306K to 138K.
- Across the 11 months ending September 2026, NOOD’s share of searches among furniture retailers in New Zealand moved from 5.6% to 5.9%, and its estimated monthly branded searches moved from 38.5K to 27.6K.
How did search popularity change for New Zealand furniture retailers in September 2026?
2 changes
In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches.
In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.5% to 5.9%.
How are Harvey Norman’s and NOOD’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Harvey Norman’s and NOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
4 branded search terms
- Harvey Norman
- harvey norman beds
- harvey norman furniture
- harvey norman mattresses
NOOD
3 branded search terms
- Nood
- nood beds
- nood furniture
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