How popular isNOOD in search?
In August 2026, there were an estimated 32.5K branded searches for NOOD in New Zealand which held steady over the last 11 months. NOOD holds 5.1% estimated Share of Search among New Zealand furniture retailers and is ranked 4th of 10 competitors for search popularity.
IKEA49.7%
Harvey Norman22.2%
Big Save Furniture6.7%
NOOD5.1%
Early Settler5%Freedom Furniture4.3%
Mocka4.1%
Target Furniture2.3%
Smiths City0.59%
Danske Møbler<0.01%
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Which furniture retailers compete with NOOD?
Share of Search by month for IKEA, Harvey Norman, Big Save Furniture, NOOD, Early Settler, Freedom Furniture, Mocka, Target Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Harvey Norman | Big Save Furniture | NOOD | Early Settler | Freedom Furniture | Mocka | Target Furniture | Smiths City | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 40.7% | 7.7% | 6.6% | 6.3% | 6.5% | 6.2% | 2.9% | 1.3% | <0.01% |
| Nov 2025 | 33.3% | 39.8% | 5.5% | 5% | 4.8% | 4.3% | 4.9% | 1.9% | 0.59% | <0.01% |
| Dec 2025 | 70.8% | 17.9% | 2.3% | 2.2% | 1.8% | 2.3% | 1.5% | 0.86% | 0.27% | 0% |
| Jan 2026 | 59.6% | 20.9% | 4% | 3.2% | 3.2% | 4.1% | 3.2% | 1.5% | 0.38% | 0% |
| Feb 2026 | 56.9% | 24.1% | 4% | 3.7% | 3% | 3.1% | 3% | 1.7% | 0.36% | <0.01% |
| Mar 2026 | 48.2% | 29.5% | 4.9% | 3.8% | 3.8% | 3.9% | 3.7% | 1.7% | 0.53% | <0.01% |
| Apr 2026 | 47.4% | 28.4% | 5.4% | 4.4% | 3.7% | 4.5% | 3.6% | 2% | 0.51% | <0.01% |
| May 2026 | 47% | 27.7% | 5.7% | 4.2% | 4.1% | 4.4% | 4.2% | 2.4% | 0.34% | <0.01% |
| Jun 2026 | 52.9% | 21.2% | 5.2% | 4% | 4.3% | 5% | 4.8% | 2.2% | 0.31% | <0.01% |
| Jul 2026 | 54.4% | 20.1% | 7.3% | 3.9% | 4.1% | 3.9% | 3.7% | 2.1% | 0.53% | <0.01% |
| Aug 2026 | 49.7% | 22.2% | 6.7% | 5.1% | 5% | 4.3% | 4.1% | 2.3% | 0.59% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 317K | -17.5% | -4.7 points | |
| 2, held 2nd | 22.2% | 142K | -0.28% | +2.1 points | |
| 3, held 3rd | 6.7% | 42.6K | -17.8% | -0.7 points | |
| 4, moved from 5th to 4th | 5.1% | 32.5K | +17.7% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5% | 32.1K | +12.2% | +1 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.3% | 27.2K | +0.07% | +0.4 points | |
| 7, held 7th | 4.1% | 26.2K | -0.08% | +0.4 points | |
| 8, held 8th | 2.3% | 14.8K | 0% | +0.2 points | |
| 9, held 9th | 0.59% | 3.8K | +1.1% | +0.1 points | |
| 10, held 10th | <0.01% | 10 | 0% | 0 points |
1.
IKEA49.7%
held 1st · 317K estimated branded searches · -17.5% vs prior month · -4.7 points
22.2%
held 2nd · 142K estimated branded searches · -0.28% vs prior month · +2.1 points
6.7%
held 3rd · 42.6K estimated branded searches · -17.8% vs prior month · -0.7 points
4.
NOOD5.1%
moved from 5th to 4th · 32.5K estimated branded searches · +17.7% vs prior month · +1.2 points
5%
moved from 4th to 5th · 32.1K estimated branded searches · +12.2% vs prior month · +1 points
4.3%
held 6th · 27.2K estimated branded searches · +0.07% vs prior month · +0.4 points
7.
Mocka4.1%
held 7th · 26.2K estimated branded searches · -0.08% vs prior month · +0.4 points
2.3%
held 8th · 14.8K estimated branded searches · 0% vs prior month · +0.2 points
0.59%
held 9th · 3.8K estimated branded searches · +1.1% vs prior month · +0.1 points
<0.01%
held 10th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between NOOD and its closest rivals
How has branded search demand for NOOD changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NOOD in New Zealand held steady, from 33.8K to 32.5K.
- Across the 11 months ending August 2026, NOOD’s estimated Share of Search among furniture retailers in New Zealand decreased from 6.6% to 5.1%.
- Across the 11 months ending August 2026, NOOD’s estimated Share of Search among furniture retailers in New Zealand peaked at 6.6% in October 2025 and was lowest at 2.2% in December 2025.
How did search popularity change for New Zealand furniture retailers in August 2026?
6 changes
In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%.
In August 2026, Harvey Norman gained estimated Share of Search among furniture retailers in New Zealand, from 20.1% to 22.2%.
In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%.
In August 2026, IKEA lost estimated Share of Search among furniture retailers in New Zealand, from 54.4% to 49.7%.
In August 2026, Big Save Furniture lost estimated Share of Search among furniture retailers in New Zealand, from 7.3% to 6.7%.
Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.
How is NOOD measured?
Brandwave collects information about searches that people make online using NOOD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- Nood
- nood beds
- nood furniture
- nood furniture store
Do you work for NOOD? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is NOOD your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.