NOOD vs Trade Tested:Which is more popular in New Zealand?
In September 2026, NOOD and Trade Tested were level in searches among furniture retailers in New Zealand, with an estimated 27.6K versus 27.1K branded searches, at 5.9% and 5.8% of the total. When we asked ChatGPT and Google AI Overviews about furniture retailers, NOOD appeared in four of the five answers and Trade Tested in none.
Who do people search for more?
NOOD and Trade Tested are searched for about as often as each other.
Who does AI mention more?
NOOD, mentioned in 4 of 5 answers, Trade Tested in 0
Who does AI recommend more?
NOOD, the only one of the two named
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NOOD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trade Tested did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- NOOD1st
Trade Tested–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trade Tested0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
- 2NOOD
- 2
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
- 2NOOD
- 2
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
- 3NOOD
- 3
Searched Google, AI Overview
“best furniture store”
- 3NOOD
- 3
Searched Google, AI Overview
“bedroom furniture nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is NOOD or Trade Tested more popular in search?
This chart shows how often people search Google for NOOD and Trade Tested by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.
Share of searches by month for NOOD, Trade Tested. The figures are in the table below the chart.
View monthly share of searches table
| Month | NOOD | Trade Tested |
|---|---|---|
| Nov 2025 | 5.6% | 8.8% |
| Dec 2025 | 3.4% | 5.3% |
| Jan 2026 | 4.5% | 6.9% |
| Feb 2026 | 5.1% | 6.4% |
| Mar 2026 | 4.9% | 6.1% |
| Apr 2026 | 5.7% | 5.8% |
| May 2026 | 5.4% | 4.6% |
| Jun 2026 | 5.4% | 4.5% |
| Jul 2026 | 5.1% | 4.1% |
| Aug 2026 | 6.5% | 4.5% |
| Sep 2026 | 5.9% | 5.8% |
| Oct 2026 | — | — |
How has branded search for NOOD and Trade Tested changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending September 2026: NOOD took it in May 2026.
- Across the 11 months ending September 2026, NOOD’s share of searches among furniture retailers in New Zealand moved from 5.6% to 5.9%, and its estimated monthly branded searches moved from 38.5K to 27.6K.
- Across the 11 months ending September 2026, Trade Tested’s share of searches among furniture retailers in New Zealand moved from 8.8% to 5.8%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
How did search popularity change for New Zealand furniture retailers in September 2026?
2 changes
In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.
In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.5% to 5.9%.
How are NOOD’s and Trade Tested’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using NOOD’s and Trade Tested’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NOOD
3 branded search terms
- Nood
- nood beds
- nood furniture
Trade Tested
1 branded search term
- trade tested
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