Brandwave

How popular isDesign Warehouse?

In September 2026, people searched for Design Warehouse by name about 2,400 times in New Zealand, a 33.3% decrease from 11 months earlier. These searches made up 0.52% of all New Zealand furniture retailer searches, placing Design Warehouse 12th out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about furniture retailers, Design Warehouse did not appear in any of the answers.

Search and AI answers in September 2026

Design Warehouse is the 12th most searched of 13 competitors and not named in the AI answers we collected.

  1. Harvey NormanShare of searches 29.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. IKEAShare of searches 27.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Big Save FurnitureShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. NOODShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Design WarehouseShare of searches 0.52%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Design Warehouse did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freedom Furniture1st
  2. Danske Møbler2nd
  3. NOOD3rd
  4. Mocka4th
  5. Nick Scali5th
  6. Big Save Furniture6th
  7. Harvey Norman–
  8. +3 more
  9. Target Furniture–
  10. Smiths City–
  11. Design Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freedom Furniture4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Danske Møbler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mocka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Tested0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Design Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Design Warehouse compared with other New Zealand furniture retailers?

Design Warehouse against furniture retailers in New Zealand, by month

Share of searches by month for Harvey Norman, IKEA, Big Save Furniture, NOOD, Freedom Furniture, Trade Tested, Mocka, Early Settler, Target Furniture, Design Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthHarvey NormanIKEABig Save FurnitureNOODFreedom FurnitureTrade TestedMockaEarly SettlerTarget FurnitureNick ScaliSmiths CityDesign WarehouseDanske Møbler
Nov 202544.7%15.9%6.2%5.6%4.9%8.8%5.5%3.7%2.2%1.2%0.67%0.53%<0.01%
Dec 202526.7%51%3.5%3.4%3.6%5.3%2.3%1.8%1.3%0.59%0.4%0.25%0%
Jan 202628.7%37.3%5.5%4.5%5.7%6.9%4.4%2.9%2.1%1.2%0.52%0.26%0%
Feb 202632.4%35.4%5.5%5.1%4.3%6.4%4.1%2.7%2.3%1.1%0.48%0.31%<0.01%
Mar 202637.5%28.1%6.4%4.9%5%6.1%4.8%3.1%2.2%1%0.68%0.35%<0.01%
Apr 202635.9%27.4%6.9%5.7%5.8%5.8%4.6%3%2.6%1.5%0.65%0.28%<0.01%
May 202634.8%28.2%7.2%5.4%5.7%4.6%5.3%3.5%3.1%1.4%0.43%0.32%<0.01%
Jun 202627.8%33.5%7%5.4%6.7%4.5%6.4%3.4%3%1.7%0.41%0.32%<0.01%
Jul 202625.8%36.8%9.6%5.1%5.1%4.1%4.9%3.2%2.8%1.5%0.69%0.35%<0.01%
Aug 202627.7%32.2%8.5%6.5%5.5%4.5%5.3%4.1%3%1.7%0.76%0.38%<0.01%
Sep 202629.6%27.9%9.1%5.9%5.9%5.8%5.6%3.6%3.2%1.8%0.97%0.52%<0.01%
Oct 2026—————————————

  1. 1.Harvey Norman

    29.6%

    Moved from 2nd to 1st. 138K estimated branded searches, -0.43% vs prior month. Share +1.9 points.

  2. 2.IKEA

    27.9%

    Moved from 1st to 2nd. 130K estimated branded searches, -19% vs prior month. Share -4.2 points.

  3. 3.Big Save Furniture

    9.1%

    Held 3rd. 42.4K estimated branded searches, -0.28% vs prior month. Share +0.6 points.

  4. 4.NOOD

    5.9%

    Held 4th. 27.6K estimated branded searches, -15.1% vs prior month. Share -0.6 points.

  5. 5.Freedom Furniture

    5.9%

    Held 5th. 27.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Trade Tested

    5.8%

    Moved from 7th to 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.

  7. 7.Mocka

    5.6%

    Moved from 6th to 7th. 26.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Early Settler

    3.6%

    Held 8th. 17K estimated branded searches, -16.9% vs prior month. Share -0.4 points.

  9. 9.Target Furniture

    3.2%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Nick Scali

    1.8%

    Held 10th. 8.3K estimated branded searches, +0.36% vs prior month. Share +0.1 points.

  11. 11.Smiths City

    0.97%

    Held 11th. 4.5K estimated branded searches, +19.8% vs prior month. Share +0.2 points.

  12. 12.Design Warehouse

    0.52%

    Held 12th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  13. 13.Danske Møbler

    <0.01%

    Held 13th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Design Warehouse and its closest rivals

Every comparison with Design Warehouse

11 comparisons

How has branded search demand for Design Warehouse changed in New Zealand over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Design Warehouse in New Zealand fell from 3.6K to 2.4K.
  • Across the 11 months ending September 2026, Design Warehouse’s share of searches among furniture retailers in New Zealand held steady, from 0.53% to 0.52%.

How did search popularity change for New Zealand furniture retailers in September 2026?

6 changes

  1. In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches.

  2. In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.

  3. In September 2026, Big Save Furniture gained share of searches among furniture retailers in New Zealand, from 8.5% to 9.1%.

  4. In September 2026, IKEA lost share of searches among furniture retailers in New Zealand, from 32.2% to 27.9%.

  5. In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.5% to 5.9%.

  6. Smiths City’s share of searches among furniture retailers in New Zealand has gained ground for 3 months in a row, from 0.41% to 0.97% in September 2026.

How are Design Warehouse’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Design Warehouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • design warehouse

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How the Brand Demand Index is measured

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