Design Warehouse vs Nick Scali:Which is more popular in New Zealand?

Name: Design Warehouse vs Nick Scali: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Nick Scali had more branded searches than Design Warehouse among furniture retailers in New Zealand. Nick Scali had about 8,350 branded searches, while Design Warehouse had 2,400. Nick Scali made up 1.8% of all furniture retailer searches we track, and Design Warehouse accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Nick Scali appeared in two of the five answers and Design Warehouse in none.

Among furniture retailers in New Zealand in September 2026

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nick Scali was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Design Warehouse did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Nick Scali1st
Design Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Nick Scali	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Design Warehouse	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Design Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
1. 5Nick Scali
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
1. 4Nick Scali
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”

Not named in any answer:

Design Warehouse

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Design Warehouse or Nick Scali more popular in search?

This chart shows how often people search Google for Design Warehouse and Nick Scali by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

Design Warehouse and Nick Scali among furniture retailers in New Zealand, by month

Month	Nick Scali	Design Warehouse
Nov 2025	1.2%	0.53%
Dec 2025	0.59%	0.25%
Jan 2026	1.2%	0.26%
Feb 2026	1.1%	0.31%
Mar 2026	1%	0.35%
Apr 2026	1.5%	0.28%
May 2026	1.4%	0.32%
Jun 2026	1.7%	0.32%
Jul 2026	1.5%	0.35%
Aug 2026	1.7%	0.38%
Sep 2026	1.8%	0.52%
Oct 2026	—	—

How has branded search for Design Warehouse and Nick Scali changed in New Zealand over the last 12 months?

3 findings

Nick Scali was ahead of Design Warehouse in every measured month of the 11 months ending September 2026.
Across the 11 months ending September 2026, Design Warehouse’s share of searches among furniture retailers in New Zealand moved from 0.53% to 0.52%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
Across the 11 months ending September 2026, Nick Scali’s share of searches among furniture retailers in New Zealand moved from 1.2% to 1.8%, and its estimated monthly branded searches held steady at 8.3K.

How did search popularity change for New Zealand furniture retailers in September 2026?

1 change

Estimated monthly branded searches for Design Warehouse in New Zealand fell 33.3% over 11 measured months, from 3.6K to 2.4K in September 2026.

How are Design Warehouse’s and Nick Scali’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Design Warehouse’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.