How popular isNick Scali in search?
In August 2026, there were an estimated 16.3K branded searches for Nick Scali in New Zealand which held steady over the last 11 months. Nick Scali holds 28.6% estimated Share of Search among New Zealand designer furniture stores and is ranked 2nd of 6 competitors for search popularity.
Città31.7%
Nick Scali28.6%
McKenzie & Willis15.7%
Sue-e Furniture12%
Lifestyle Furniture10.6%
Bauhaus1.5%
Follow Nick Scali and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which designer furniture stores compete with Nick Scali?
Share of Search by month for Città, Nick Scali, McKenzie & Willis, Sue-e Furniture, Lifestyle Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | Città | Nick Scali | McKenzie & Willis | Sue-e Furniture | Lifestyle Furniture | Bauhaus |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 27.8% | 12.5% | 11.5% | 15.4% | 1.4% |
| Nov 2025 | 33.5% | 29.3% | 11.4% | 10.4% | 14.1% | 1.3% |
| Dec 2025 | 41.3% | 23.9% | 9.9% | 11.5% | 12.4% | 1.2% |
| Jan 2026 | 31.1% | 33.7% | 11.5% | 10.9% | 11.5% | 1.3% |
| Feb 2026 | 35% | 24.1% | 13.5% | 12.3% | 13.2% | 2.1% |
| Mar 2026 | 33.7% | 23% | 17.5% | 10.5% | 13.8% | 1.6% |
| Apr 2026 | 33.5% | 30.5% | 11% | 10.2% | 13.3% | 1.4% |
| May 2026 | 32.8% | 29.3% | 12.5% | 9.6% | 14.3% | 1.5% |
| Jun 2026 | 32% | 31.8% | 11.2% | 10.4% | 12.9% | 1.6% |
| Jul 2026 | 30.8% | 29.9% | 11.4% | 13% | 13.3% | 1.6% |
| Aug 2026 | 31.7% | 28.6% | 15.7% | 12% | 10.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.7% | 18K | +12.5% | +0.9 points | |
| 2, held 2nd | 28.6% | 16.3K | +4.2% | -1.4 points | |
| 3, moved from 5th to 3rd | 15.7% | 8.9K | +50% | +4.3 pointsmoved from 5th to 3rd | |
| 4, held 4th | 12% | 6.8K | +0.59% | -1 points | |
| 5, moved from 3rd to 5th | 10.6% | 6K | -12.8% | -2.7 pointsmoved from 3rd to 5th | |
| 6, held 6th | 1.5% | 850 | +1.2% | -0.1 points |
1.
Città31.7%
held 1st · 18K estimated branded searches · +12.5% vs prior month · +0.9 points
28.6%
held 2nd · 16.3K estimated branded searches · +4.2% vs prior month · -1.4 points
15.7%
moved from 5th to 3rd · 8.9K estimated branded searches · +50% vs prior month · +4.3 points
12%
held 4th · 6.8K estimated branded searches · +0.59% vs prior month · -1 points
10.6%
moved from 3rd to 5th · 6K estimated branded searches · -12.8% vs prior month · -2.7 points
6.
Bauhaus1.5%
held 6th · 850 estimated branded searches · +1.2% vs prior month · -0.1 points
Compare search popularity between Nick Scali and its closest rivals
- Nick Scali vs Città: compare search popularity
- Nick Scali vs McKenzie & Willis: compare search popularity
- Nick Scali vs Sue-e Furniture: compare search popularity
- Nick Scali vs Lifestyle Furniture: compare search popularity
- Nick Scali vs Bauhaus: compare search popularity
- Compare Nick Scali with any brand
How has branded search demand for Nick Scali changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nick Scali in New Zealand held steady, from 16.5K to 16.3K.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand increased from 27.8% to 28.6%.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand peaked at 33.7% in January 2026 and was lowest at 23% in March 2026.
How did search popularity change for New Zealand designer furniture stores in August 2026?
5 changes
In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.
In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.
In August 2026, Lifestyle Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13.3% to 10.6%.
In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.
In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.
How is Nick Scali measured?
Brandwave collects information about searches that people make online using Nick Scali’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- nick scali
- nick scali au
- nick scali christchurch
- nick scali dining table
- nick scali furniture
- nick scali near me
- nick scali nz
- nick scali online
- nick scali sale
- nick scali shops
- nick scali sofa
- nick scali wellington
- nickscali
- nickscali co nz
- nickscali dining table
- nickscali furniture
- nickscali nz
- nickscali sofa
Do you work for Nick Scali? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nick Scali your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.