Città vs Nick Scali:Which is more popular by branded search in New Zealand?
In August 2026, Città had more branded searches than Nick Scali among designer furniture stores in New Zealand. Città was estimated to have 18K branded searches compared to Nick Scali’s 16.3K, and held a 31.7% Share of Search versus Nick Scali’s 28.6%.
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Which is more popular in search, Città or Nick Scali?
Compare the designer and premium furniture stores New Zealanders furnish homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Città, Nick Scali. The figures are in the table below the chart.
View monthly share of search table
| Month | Città | Nick Scali | McKenzie & Willis | Sue-e Furniture | Lifestyle Furniture | Bauhaus |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 27.8% | 12.5% | 11.5% | 15.4% | 1.4% |
| Nov 2025 | 33.5% | 29.3% | 11.4% | 10.4% | 14.1% | 1.3% |
| Dec 2025 | 41.3% | 23.9% | 9.9% | 11.5% | 12.4% | 1.2% |
| Jan 2026 | 31.1% | 33.7% | 11.5% | 10.9% | 11.5% | 1.3% |
| Feb 2026 | 35% | 24.1% | 13.5% | 12.3% | 13.2% | 2.1% |
| Mar 2026 | 33.7% | 23% | 17.5% | 10.5% | 13.8% | 1.6% |
| Apr 2026 | 33.5% | 30.5% | 11% | 10.2% | 13.3% | 1.4% |
| May 2026 | 32.8% | 29.3% | 12.5% | 9.6% | 14.3% | 1.5% |
| Jun 2026 | 32% | 31.8% | 11.2% | 10.4% | 12.9% | 1.6% |
| Jul 2026 | 30.8% | 29.9% | 11.4% | 13% | 13.3% | 1.6% |
| Aug 2026 | 31.7% | 28.6% | 15.7% | 12% | 10.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Città and Nick Scali comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Nick Scali took it in January 2026, Città took it in February 2026.
- Across the 11 months ending August 2026, Città’s estimated Share of Search among designer furniture stores in New Zealand moved from 31.4% to 31.7%, and its estimated monthly branded searches moved from 18.6K to 18K.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand moved from 27.8% to 28.6%, and its estimated monthly branded searches moved from 16.5K to 16.3K.
How did search popularity change for New Zealand designer furniture stores in August 2026?
2 changes
In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.
In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Città’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Città
19 branded search terms
- citta
- citta bloc
- citta design
- citta design outlet
- citta dining table
- citta essentials
- citta furniture
- citta home
- citta limited
- citta near me
- citta nz
- citta online
- citta outlet store
- citta outlet store online
- citta shop
- citta sofa
- citta store
- citta thorndon
- cittadesign com
Nick Scali
18 branded search terms
- nick scali
- nick scali au
- nick scali christchurch
- nick scali dining table
- nick scali furniture
- nick scali near me
- nick scali nz
- nick scali online
- nick scali sale
- nick scali shops
- nick scali sofa
- nick scali wellington
- nickscali
- nickscali co nz
- nickscali dining table
- nickscali furniture
- nickscali nz
- nickscali sofa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.