Brandwave

Designer furniture stores in New Zealand:Which brands are most popular in search?

In August 2026, Città was the most searched among designer furniture stores in New Zealand, with an estimated 18K branded searches and 31.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Città31.7%
  2. Nick Scali28.6%
  3. McKenzie & Willis15.7%
  4. Sue-e Furniture12%
  5. Lifestyle Furniture10.6%
  6. Bauhaus1.5%

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Share of SearchLeaderboard

Compare the designer and premium furniture stores New Zealanders furnish homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among designer furniture stores in New Zealand, by month

Share of Search by month for Città, Nick Scali, McKenzie & Willis, Sue-e Furniture, Lifestyle Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthCittàNick ScaliMcKenzie & WillisSue-e FurnitureLifestyle FurnitureBauhaus
Oct 202531.4%27.8%12.5%11.5%15.4%1.4%
Nov 202533.5%29.3%11.4%10.4%14.1%1.3%
Dec 202541.3%23.9%9.9%11.5%12.4%1.2%
Jan 202631.1%33.7%11.5%10.9%11.5%1.3%
Feb 202635%24.1%13.5%12.3%13.2%2.1%
Mar 202633.7%23%17.5%10.5%13.8%1.6%
Apr 202633.5%30.5%11%10.2%13.3%1.4%
May 202632.8%29.3%12.5%9.6%14.3%1.5%
Jun 202632%31.8%11.2%10.4%12.9%1.6%
Jul 202630.8%29.9%11.4%13%13.3%1.6%
Aug 202631.7%28.6%15.7%12%10.6%1.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Città

    31.7%

    held 1st · 18K estimated branded searches · +12.5% vs prior month · +0.9 points

  2. 2.Nick Scali

    28.6%

    held 2nd · 16.3K estimated branded searches · +4.2% vs prior month · -1.4 points

  3. 3.McKenzie & Willis

    15.7%

    moved from 5th to 3rd · 8.9K estimated branded searches · +50% vs prior month · +4.3 points

  4. 4.Sue-e Furniture

    12%

    held 4th · 6.8K estimated branded searches · +0.59% vs prior month · -1 points

  5. 5.Lifestyle Furniture

    10.6%

    moved from 3rd to 5th · 6K estimated branded searches · -12.8% vs prior month · -2.7 points

  6. 6.Bauhaus

    1.5%

    held 6th · 850 estimated branded searches · +1.2% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among designer furniture stores in New Zealand?

In August 2026, Città was the most searched among designer furniture stores in New Zealand, with an estimated 18K branded searches and 31.7% estimated Share of Search within this set. Nick Scali is in 2nd place, 3.1 percentage points behind at 28.6% Share of Search.

New Zealand designer furniture stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Città31.4% → 31.7%41.3%Dec 202530.8%Jul 20261st
Nick Scali27.8% → 28.6%33.7%Jan 202623%Mar 20262nd
McKenzie & Willis12.5% → 15.7%17.5%Mar 20269.9%Dec 20254th → 3rd
Sue-e Furniture11.5% → 12%13%Jul 20269.6%May 20265th → 4th
Lifestyle Furniture15.4% → 10.6%15.4%Oct 202510.6%Aug 20263rd → 5th
Bauhaus1.4% → 1.5%2.1%Feb 20261.2%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand increased from 27.8% to 28.6%.
  • Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand increased from 12.5% to 15.7%.
  • Across the 11 months ending August 2026, Lifestyle Furniture’s estimated Share of Search among designer furniture stores in New Zealand decreased from 15.4% to 10.6%.
  • Across the 11 months ending August 2026, Città’s estimated Share of Search among designer furniture stores in New Zealand peaked at 41.3% in December 2025 and was lowest at 30.8% in July 2026.
  • Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand peaked at 33.7% in January 2026 and was lowest at 23% in March 2026.
  • Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand peaked at 17.5% in March 2026 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, Sue-e Furniture’s estimated Share of Search among designer furniture stores in New Zealand peaked at 13% in July 2026 and was lowest at 9.6% in May 2026.
  • Across the 11 months ending August 2026, McKenzie & Willis rose from 4th to 3rd among designer furniture stores in New Zealand.
  • Across the 11 months ending August 2026, Sue-e Furniture rose from 5th to 4th among designer furniture stores in New Zealand.
  • Across the 11 months ending August 2026, Lifestyle Furniture fell from 3rd to 5th among designer furniture stores in New Zealand.
  • Across the 11 months ending August 2026, Città and Bauhaus held steady: their estimated Share of Search among designer furniture stores in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand designer furniture stores in August 2026?

  1. In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.

  2. In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.

  3. In August 2026, Lifestyle Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13.3% to 10.6%.

  4. In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.

  5. In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.

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