McKenzie & Willis vs Sue-e Furniture:Which is more popular by branded search in New Zealand?
In August 2026, McKenzie & Willis had more branded searches than Sue-e Furniture among designer furniture stores in New Zealand. McKenzie & Willis was estimated to have 8.9K branded searches compared to Sue-e Furniture’s 6.8K, and held a 15.7% Share of Search versus Sue-e Furniture’s 12%.
Follow McKenzie & Willis vs Sue-e Furniture and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, McKenzie & Willis or Sue-e Furniture?
Compare the designer and premium furniture stores New Zealanders furnish homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McKenzie & Willis, Sue-e Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | Città | Nick Scali | McKenzie & Willis | Sue-e Furniture | Lifestyle Furniture | Bauhaus |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 27.8% | 12.5% | 11.5% | 15.4% | 1.4% |
| Nov 2025 | 33.5% | 29.3% | 11.4% | 10.4% | 14.1% | 1.3% |
| Dec 2025 | 41.3% | 23.9% | 9.9% | 11.5% | 12.4% | 1.2% |
| Jan 2026 | 31.1% | 33.7% | 11.5% | 10.9% | 11.5% | 1.3% |
| Feb 2026 | 35% | 24.1% | 13.5% | 12.3% | 13.2% | 2.1% |
| Mar 2026 | 33.7% | 23% | 17.5% | 10.5% | 13.8% | 1.6% |
| Apr 2026 | 33.5% | 30.5% | 11% | 10.2% | 13.3% | 1.4% |
| May 2026 | 32.8% | 29.3% | 12.5% | 9.6% | 14.3% | 1.5% |
| Jun 2026 | 32% | 31.8% | 11.2% | 10.4% | 12.9% | 1.6% |
| Jul 2026 | 30.8% | 29.9% | 11.4% | 13% | 13.3% | 1.6% |
| Aug 2026 | 31.7% | 28.6% | 15.7% | 12% | 10.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the McKenzie & Willis and Sue-e Furniture comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Sue-e Furniture took it in December 2025, McKenzie & Willis took it in January 2026, Sue-e Furniture took it in July 2026, McKenzie & Willis took it in August 2026.
- Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand moved from 12.5% to 15.7%, and its estimated monthly branded searches moved from 7.4K to 8.9K.
- Across the 11 months ending August 2026, Sue-e Furniture’s estimated Share of Search among designer furniture stores in New Zealand moved from 11.5% to 12%, and its estimated monthly branded searches held steady at 6.8K.
How did search popularity change for New Zealand designer furniture stores in August 2026?
2 changes
In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.
In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.
How each brand is measured
Brandwave collects information about searches that people make online using McKenzie & Willis’ and Sue-e Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McKenzie & Willis
15 branded search terms
- mckenzie & willis
- mckenzie & willis furniture
- mckenzie & willis near me
- mckenzie and willis beds
- mckenzie and willis clearance
- mckenzie and willis curtains
- mckenzie and willis dining chairs
- mckenzie and willis duvet covers
- mckenzie and willis sale
- mckenzie willis
- mckenzie willis furniture
- mckenzie willis outdoor furniture
- mckenzie willis sale
- mckenziewillis
- mcw nz
Sue-e Furniture
3 branded search terms
- sue e co nz
- sue e furniture
- sue e furniture review
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.