How popular isSue-e Furniture in search?
In August 2026, there were an estimated 6.8K branded searches for Sue-e Furniture in New Zealand which held steady over the last 11 months. Sue-e Furniture holds 12% estimated Share of Search among New Zealand designer furniture stores and is ranked 4th of 6 competitors for search popularity.
Città31.7%
Nick Scali28.6%
McKenzie & Willis15.7%
Sue-e Furniture12%
Lifestyle Furniture10.6%
Bauhaus1.5%
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Which designer furniture stores compete with Sue-e Furniture?
Share of Search by month for Città, Nick Scali, McKenzie & Willis, Sue-e Furniture, Lifestyle Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | Città | Nick Scali | McKenzie & Willis | Sue-e Furniture | Lifestyle Furniture | Bauhaus |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 27.8% | 12.5% | 11.5% | 15.4% | 1.4% |
| Nov 2025 | 33.5% | 29.3% | 11.4% | 10.4% | 14.1% | 1.3% |
| Dec 2025 | 41.3% | 23.9% | 9.9% | 11.5% | 12.4% | 1.2% |
| Jan 2026 | 31.1% | 33.7% | 11.5% | 10.9% | 11.5% | 1.3% |
| Feb 2026 | 35% | 24.1% | 13.5% | 12.3% | 13.2% | 2.1% |
| Mar 2026 | 33.7% | 23% | 17.5% | 10.5% | 13.8% | 1.6% |
| Apr 2026 | 33.5% | 30.5% | 11% | 10.2% | 13.3% | 1.4% |
| May 2026 | 32.8% | 29.3% | 12.5% | 9.6% | 14.3% | 1.5% |
| Jun 2026 | 32% | 31.8% | 11.2% | 10.4% | 12.9% | 1.6% |
| Jul 2026 | 30.8% | 29.9% | 11.4% | 13% | 13.3% | 1.6% |
| Aug 2026 | 31.7% | 28.6% | 15.7% | 12% | 10.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.7% | 18K | +12.5% | +0.9 points | |
| 2, held 2nd | 28.6% | 16.3K | +4.2% | -1.4 points | |
| 3, moved from 5th to 3rd | 15.7% | 8.9K | +50% | +4.3 pointsmoved from 5th to 3rd | |
| 4, held 4th | 12% | 6.8K | +0.59% | -1 points | |
| 5, moved from 3rd to 5th | 10.6% | 6K | -12.8% | -2.7 pointsmoved from 3rd to 5th | |
| 6, held 6th | 1.5% | 850 | +1.2% | -0.1 points |
1.
Città31.7%
held 1st · 18K estimated branded searches · +12.5% vs prior month · +0.9 points
28.6%
held 2nd · 16.3K estimated branded searches · +4.2% vs prior month · -1.4 points
15.7%
moved from 5th to 3rd · 8.9K estimated branded searches · +50% vs prior month · +4.3 points
12%
held 4th · 6.8K estimated branded searches · +0.59% vs prior month · -1 points
10.6%
moved from 3rd to 5th · 6K estimated branded searches · -12.8% vs prior month · -2.7 points
6.
Bauhaus1.5%
held 6th · 850 estimated branded searches · +1.2% vs prior month · -0.1 points
Compare search popularity between Sue-e Furniture and its closest rivals
- Sue-e Furniture vs Città: compare search popularity
- Sue-e Furniture vs Nick Scali: compare search popularity
- Sue-e Furniture vs McKenzie & Willis: compare search popularity
- Sue-e Furniture vs Lifestyle Furniture: compare search popularity
- Sue-e Furniture vs Bauhaus: compare search popularity
- Compare Sue-e Furniture with any brand
How has branded search demand for Sue-e Furniture changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sue-e Furniture in New Zealand held steady at 6.8K.
- Across the 11 months ending August 2026, Sue-e Furniture’s estimated Share of Search among designer furniture stores in New Zealand peaked at 13% in July 2026 and was lowest at 9.6% in May 2026.
- Across the 11 months ending August 2026, Sue-e Furniture rose from 5th to 4th among designer furniture stores in New Zealand.
How did search popularity change for New Zealand designer furniture stores in August 2026?
5 changes
In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.
In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.
In August 2026, Lifestyle Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13.3% to 10.6%.
In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.
In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.
How is Sue-e Furniture measured?
Brandwave collects information about searches that people make online using Sue-e Furniture’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- sue e co nz
- sue e furniture
- sue e furniture review
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Is Sue-e Furniture your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.