Brandwave

How popular isMcKenzie & Willis in search?

In August 2026, there were an estimated 8.9K branded searches for McKenzie & Willis in New Zealand which is up 20.6% over the last 11 months. McKenzie & Willis holds 15.7% estimated Share of Search among New Zealand designer furniture stores and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Città31.7%
  2. Nick Scali28.6%
  3. McKenzie & Willis15.7%
  4. Sue-e Furniture12%
  5. Lifestyle Furniture10.6%
  6. Bauhaus1.5%
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Which designer furniture stores compete with McKenzie & Willis?

McKenzie & Willis against designer furniture stores in New Zealand, by month

Share of Search by month for Città, Nick Scali, McKenzie & Willis, Sue-e Furniture, Lifestyle Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthCittàNick ScaliMcKenzie & WillisSue-e FurnitureLifestyle FurnitureBauhaus
Oct 202531.4%27.8%12.5%11.5%15.4%1.4%
Nov 202533.5%29.3%11.4%10.4%14.1%1.3%
Dec 202541.3%23.9%9.9%11.5%12.4%1.2%
Jan 202631.1%33.7%11.5%10.9%11.5%1.3%
Feb 202635%24.1%13.5%12.3%13.2%2.1%
Mar 202633.7%23%17.5%10.5%13.8%1.6%
Apr 202633.5%30.5%11%10.2%13.3%1.4%
May 202632.8%29.3%12.5%9.6%14.3%1.5%
Jun 202632%31.8%11.2%10.4%12.9%1.6%
Jul 202630.8%29.9%11.4%13%13.3%1.6%
Aug 202631.7%28.6%15.7%12%10.6%1.5%
Sep 2026——————

  1. 1.Città

    31.7%

    held 1st · 18K estimated branded searches · +12.5% vs prior month · +0.9 points

  2. 2.Nick Scali

    28.6%

    held 2nd · 16.3K estimated branded searches · +4.2% vs prior month · -1.4 points

  3. 3.McKenzie & Willis

    15.7%

    moved from 5th to 3rd · 8.9K estimated branded searches · +50% vs prior month · +4.3 points

  4. 4.Sue-e Furniture

    12%

    held 4th · 6.8K estimated branded searches · +0.59% vs prior month · -1 points

  5. 5.Lifestyle Furniture

    10.6%

    moved from 3rd to 5th · 6K estimated branded searches · -12.8% vs prior month · -2.7 points

  6. 6.Bauhaus

    1.5%

    held 6th · 850 estimated branded searches · +1.2% vs prior month · -0.1 points

Compare search popularity between McKenzie & Willis and its closest rivals

How has branded search demand for McKenzie & Willis changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for McKenzie & Willis in New Zealand rose from 7.4K to 8.9K.
  • Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand increased from 12.5% to 15.7%.
  • Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand peaked at 17.5% in March 2026 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, McKenzie & Willis rose from 4th to 3rd among designer furniture stores in New Zealand.

How did search popularity change for New Zealand designer furniture stores in August 2026?

  1. In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.

  2. In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.

  3. In August 2026, Lifestyle Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13.3% to 10.6%.

  4. In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.

  5. In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.

How is McKenzie & Willis measured?

Brandwave collects information about searches that people make online using McKenzie & Willis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • mckenzie & willis
  • mckenzie & willis furniture
  • mckenzie & willis near me
  • mckenzie and willis beds
  • mckenzie and willis clearance
  • mckenzie and willis curtains
  • mckenzie and willis dining chairs
  • mckenzie and willis duvet covers
  • mckenzie and willis sale
  • mckenzie willis
  • mckenzie willis furniture
  • mckenzie willis outdoor furniture
  • mckenzie willis sale
  • mckenziewillis
  • mcw nz

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How the Brand Demand Index is measured

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