Bauhaus vs McKenzie & Willis:Which is more popular by branded search in New Zealand?
In August 2026, McKenzie & Willis had more branded searches than Bauhaus among designer furniture stores in New Zealand. McKenzie & Willis was estimated to have 8.9K branded searches compared to Bauhaus’ 850, and held a 15.7% Share of Search versus Bauhaus’ 1.5%.
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Which is more popular in search, Bauhaus or McKenzie & Willis?
Compare the designer and premium furniture stores New Zealanders furnish homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McKenzie & Willis, Bauhaus. The figures are in the table below the chart.
View monthly share of search table
| Month | Città | Nick Scali | McKenzie & Willis | Sue-e Furniture | Lifestyle Furniture | Bauhaus |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 27.8% | 12.5% | 11.5% | 15.4% | 1.4% |
| Nov 2025 | 33.5% | 29.3% | 11.4% | 10.4% | 14.1% | 1.3% |
| Dec 2025 | 41.3% | 23.9% | 9.9% | 11.5% | 12.4% | 1.2% |
| Jan 2026 | 31.1% | 33.7% | 11.5% | 10.9% | 11.5% | 1.3% |
| Feb 2026 | 35% | 24.1% | 13.5% | 12.3% | 13.2% | 2.1% |
| Mar 2026 | 33.7% | 23% | 17.5% | 10.5% | 13.8% | 1.6% |
| Apr 2026 | 33.5% | 30.5% | 11% | 10.2% | 13.3% | 1.4% |
| May 2026 | 32.8% | 29.3% | 12.5% | 9.6% | 14.3% | 1.5% |
| Jun 2026 | 32% | 31.8% | 11.2% | 10.4% | 12.9% | 1.6% |
| Jul 2026 | 30.8% | 29.9% | 11.4% | 13% | 13.3% | 1.6% |
| Aug 2026 | 31.7% | 28.6% | 15.7% | 12% | 10.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bauhaus and McKenzie & Willis comparison changed over the last 12 months?
3 findings
- McKenzie & Willis was ahead of Bauhaus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bauhaus’ estimated Share of Search among designer furniture stores in New Zealand moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 840 to 850.
- Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand moved from 12.5% to 15.7%, and its estimated monthly branded searches moved from 7.4K to 8.9K.
How did search popularity change for New Zealand designer furniture stores in August 2026?
1 change
In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Bauhaus’ and McKenzie & Willis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bauhaus
5 branded search terms
- bauhaus designer furniture
- bauhaus dining table
- bauhaus furniture
- bauhaus nz
- bauhaus sofa
McKenzie & Willis
15 branded search terms
- mckenzie & willis
- mckenzie & willis furniture
- mckenzie & willis near me
- mckenzie and willis beds
- mckenzie and willis clearance
- mckenzie and willis curtains
- mckenzie and willis dining chairs
- mckenzie and willis duvet covers
- mckenzie and willis sale
- mckenzie willis
- mckenzie willis furniture
- mckenzie willis outdoor furniture
- mckenzie willis sale
- mckenziewillis
- mcw nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.