Brandwave

McKenzie & Willis vs Nick Scali:Which is more popular by branded search in New Zealand?

In August 2026, Nick Scali had more branded searches than McKenzie & Willis among designer furniture stores in New Zealand. Nick Scali was estimated to have 16.3K branded searches compared to McKenzie & Willis’ 8.9K, and held a 28.6% Share of Search versus McKenzie & Willis’ 15.7%.

Share of Search among designer furniture stores in New Zealand in August 2026Which is more popular in search, McKenzie & Willis or Nick Scali?
McKenzie & Willis15.7%8.9K searches
vs
Nick Scali28.6%16.3K searches
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Which is more popular in search, McKenzie & Willis or Nick Scali?

Compare the designer and premium furniture stores New Zealanders furnish homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

McKenzie & Willis and Nick Scali among designer furniture stores in New Zealand, by month

Share of Search by month for Nick Scali, McKenzie & Willis. The figures are in the table below the chart.

View monthly share of search table
MonthCittàNick ScaliMcKenzie & WillisSue-e FurnitureLifestyle FurnitureBauhaus
Oct 202531.4%27.8%12.5%11.5%15.4%1.4%
Nov 202533.5%29.3%11.4%10.4%14.1%1.3%
Dec 202541.3%23.9%9.9%11.5%12.4%1.2%
Jan 202631.1%33.7%11.5%10.9%11.5%1.3%
Feb 202635%24.1%13.5%12.3%13.2%2.1%
Mar 202633.7%23%17.5%10.5%13.8%1.6%
Apr 202633.5%30.5%11%10.2%13.3%1.4%
May 202632.8%29.3%12.5%9.6%14.3%1.5%
Jun 202632%31.8%11.2%10.4%12.9%1.6%
Jul 202630.8%29.9%11.4%13%13.3%1.6%
Aug 202631.7%28.6%15.7%12%10.6%1.5%
Sep 2026——————

How has the McKenzie & Willis and Nick Scali comparison changed over the last 12 months?

How did search popularity change for New Zealand designer furniture stores in August 2026?

  1. In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.

  2. In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.

How each brand is measured

Brandwave collects information about searches that people make online using McKenzie & Willis’ and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

McKenzie & Willis

15 branded search terms

  • mckenzie & willis
  • mckenzie & willis furniture
  • mckenzie & willis near me
  • mckenzie and willis beds
  • mckenzie and willis clearance
  • mckenzie and willis curtains
  • mckenzie and willis dining chairs
  • mckenzie and willis duvet covers
  • mckenzie and willis sale
  • mckenzie willis
  • mckenzie willis furniture
  • mckenzie willis outdoor furniture
  • mckenzie willis sale
  • mckenziewillis
  • mcw nz

Nick Scali

18 branded search terms

  • nick scali
  • nick scali au
  • nick scali christchurch
  • nick scali dining table
  • nick scali furniture
  • nick scali near me
  • nick scali nz
  • nick scali online
  • nick scali sale
  • nick scali shops
  • nick scali sofa
  • nick scali wellington
  • nickscali
  • nickscali co nz
  • nickscali dining table
  • nickscali furniture
  • nickscali nz
  • nickscali sofa

How the Brand Demand Index is measured

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