Nick Scali vs Sue-e Furniture:Which is more popular by branded search in New Zealand?
In August 2026, Nick Scali had more branded searches than Sue-e Furniture among designer furniture stores in New Zealand. Nick Scali was estimated to have 16.3K branded searches compared to Sue-e Furniture’s 6.8K, and held a 28.6% Share of Search versus Sue-e Furniture’s 12%.
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Which is more popular in search, Nick Scali or Sue-e Furniture?
Compare the designer and premium furniture stores New Zealanders furnish homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nick Scali, Sue-e Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | Città | Nick Scali | McKenzie & Willis | Sue-e Furniture | Lifestyle Furniture | Bauhaus |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 27.8% | 12.5% | 11.5% | 15.4% | 1.4% |
| Nov 2025 | 33.5% | 29.3% | 11.4% | 10.4% | 14.1% | 1.3% |
| Dec 2025 | 41.3% | 23.9% | 9.9% | 11.5% | 12.4% | 1.2% |
| Jan 2026 | 31.1% | 33.7% | 11.5% | 10.9% | 11.5% | 1.3% |
| Feb 2026 | 35% | 24.1% | 13.5% | 12.3% | 13.2% | 2.1% |
| Mar 2026 | 33.7% | 23% | 17.5% | 10.5% | 13.8% | 1.6% |
| Apr 2026 | 33.5% | 30.5% | 11% | 10.2% | 13.3% | 1.4% |
| May 2026 | 32.8% | 29.3% | 12.5% | 9.6% | 14.3% | 1.5% |
| Jun 2026 | 32% | 31.8% | 11.2% | 10.4% | 12.9% | 1.6% |
| Jul 2026 | 30.8% | 29.9% | 11.4% | 13% | 13.3% | 1.6% |
| Aug 2026 | 31.7% | 28.6% | 15.7% | 12% | 10.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nick Scali and Sue-e Furniture comparison changed over the last 12 months?
3 findings
- Nick Scali was ahead of Sue-e Furniture in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand moved from 27.8% to 28.6%, and its estimated monthly branded searches moved from 16.5K to 16.3K.
- Across the 11 months ending August 2026, Sue-e Furniture’s estimated Share of Search among designer furniture stores in New Zealand moved from 11.5% to 12%, and its estimated monthly branded searches held steady at 6.8K.
How did search popularity change for New Zealand designer furniture stores in August 2026?
3 changes
In August 2026, McKenzie & Willis overtook Sue-e Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.
In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.
In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.
How each brand is measured
Brandwave collects information about searches that people make online using Nick Scali’s and Sue-e Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nick Scali
18 branded search terms
- nick scali
- nick scali au
- nick scali christchurch
- nick scali dining table
- nick scali furniture
- nick scali near me
- nick scali nz
- nick scali online
- nick scali sale
- nick scali shops
- nick scali sofa
- nick scali wellington
- nickscali
- nickscali co nz
- nickscali dining table
- nickscali furniture
- nickscali nz
- nickscali sofa
Sue-e Furniture
3 branded search terms
- sue e co nz
- sue e furniture
- sue e furniture review
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.