Brandwave

Città vs Lifestyle Furniture:Which is more popular by branded search in New Zealand?

In August 2026, Città had more branded searches than Lifestyle Furniture among designer furniture stores in New Zealand. Città was estimated to have 18K branded searches compared to Lifestyle Furniture’s 6K, and held a 31.7% Share of Search versus Lifestyle Furniture’s 10.6%.

Share of Search among designer furniture stores in New Zealand in August 2026Which is more popular in search, Città or Lifestyle Furniture?
Città31.7%18K searches
vs
Lifestyle Furniture10.6%6K searches
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Which is more popular in search, Città or Lifestyle Furniture?

Compare the designer and premium furniture stores New Zealanders furnish homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Città and Lifestyle Furniture among designer furniture stores in New Zealand, by month

Share of Search by month for Città, Lifestyle Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthCittàNick ScaliMcKenzie & WillisSue-e FurnitureLifestyle FurnitureBauhaus
Oct 202531.4%27.8%12.5%11.5%15.4%1.4%
Nov 202533.5%29.3%11.4%10.4%14.1%1.3%
Dec 202541.3%23.9%9.9%11.5%12.4%1.2%
Jan 202631.1%33.7%11.5%10.9%11.5%1.3%
Feb 202635%24.1%13.5%12.3%13.2%2.1%
Mar 202633.7%23%17.5%10.5%13.8%1.6%
Apr 202633.5%30.5%11%10.2%13.3%1.4%
May 202632.8%29.3%12.5%9.6%14.3%1.5%
Jun 202632%31.8%11.2%10.4%12.9%1.6%
Jul 202630.8%29.9%11.4%13%13.3%1.6%
Aug 202631.7%28.6%15.7%12%10.6%1.5%
Sep 2026——————

How has the Città and Lifestyle Furniture comparison changed over the last 12 months?

How did search popularity change for New Zealand designer furniture stores in August 2026?

  1. In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.

  2. In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.

  3. In August 2026, Lifestyle Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13.3% to 10.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Città’s and Lifestyle Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Città

19 branded search terms

  • citta
  • citta bloc
  • citta design
  • citta design outlet
  • citta dining table
  • citta essentials
  • citta furniture
  • citta home
  • citta limited
  • citta near me
  • citta nz
  • citta online
  • citta outlet store
  • citta outlet store online
  • citta shop
  • citta sofa
  • citta store
  • citta thorndon
  • cittadesign com

Lifestyle Furniture

10 branded search terms

  • lifestyle furniture
  • lifestyle furniture dining table
  • lifestyle furniture furniture
  • lifestyle furniture locations
  • lifestyle furniture near me
  • lifestyle furniture nz
  • lifestyle furniture online
  • lifestyle furniture sofa
  • lifestyle furniture westgate
  • lifestylefurniture

How the Brand Demand Index is measured

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