Bauhaus vs Nick Scali:Which is more popular by branded search in New Zealand?
In August 2026, Nick Scali had more branded searches than Bauhaus among designer furniture stores in New Zealand. Nick Scali was estimated to have 16.3K branded searches compared to Bauhaus’ 850, and held a 28.6% Share of Search versus Bauhaus’ 1.5%.
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Which is more popular in search, Bauhaus or Nick Scali?
Compare the designer and premium furniture stores New Zealanders furnish homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nick Scali, Bauhaus. The figures are in the table below the chart.
View monthly share of search table
| Month | Città | Nick Scali | McKenzie & Willis | Sue-e Furniture | Lifestyle Furniture | Bauhaus |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 27.8% | 12.5% | 11.5% | 15.4% | 1.4% |
| Nov 2025 | 33.5% | 29.3% | 11.4% | 10.4% | 14.1% | 1.3% |
| Dec 2025 | 41.3% | 23.9% | 9.9% | 11.5% | 12.4% | 1.2% |
| Jan 2026 | 31.1% | 33.7% | 11.5% | 10.9% | 11.5% | 1.3% |
| Feb 2026 | 35% | 24.1% | 13.5% | 12.3% | 13.2% | 2.1% |
| Mar 2026 | 33.7% | 23% | 17.5% | 10.5% | 13.8% | 1.6% |
| Apr 2026 | 33.5% | 30.5% | 11% | 10.2% | 13.3% | 1.4% |
| May 2026 | 32.8% | 29.3% | 12.5% | 9.6% | 14.3% | 1.5% |
| Jun 2026 | 32% | 31.8% | 11.2% | 10.4% | 12.9% | 1.6% |
| Jul 2026 | 30.8% | 29.9% | 11.4% | 13% | 13.3% | 1.6% |
| Aug 2026 | 31.7% | 28.6% | 15.7% | 12% | 10.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bauhaus and Nick Scali comparison changed over the last 12 months?
3 findings
- Nick Scali was ahead of Bauhaus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bauhaus’ estimated Share of Search among designer furniture stores in New Zealand moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 840 to 850.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand moved from 27.8% to 28.6%, and its estimated monthly branded searches moved from 16.5K to 16.3K.
How did search popularity change for New Zealand designer furniture stores in August 2026?
1 change
In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Bauhaus’ and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bauhaus
5 branded search terms
- bauhaus designer furniture
- bauhaus dining table
- bauhaus furniture
- bauhaus nz
- bauhaus sofa
Nick Scali
18 branded search terms
- nick scali
- nick scali au
- nick scali christchurch
- nick scali dining table
- nick scali furniture
- nick scali near me
- nick scali nz
- nick scali online
- nick scali sale
- nick scali shops
- nick scali sofa
- nick scali wellington
- nickscali
- nickscali co nz
- nickscali dining table
- nickscali furniture
- nickscali nz
- nickscali sofa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.