Brandwave

Danske Møbler vs Design Warehouse:Which is more popular in New Zealand?

In September 2026, Design Warehouse had more branded searches than Danske Møbler among furniture retailers in New Zealand. Design Warehouse had about 2,400 branded searches, while Danske Møbler had 10. Design Warehouse made up 0.52% of all furniture retailer searches we track, and Danske Møbler accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Danske Møbler appeared in four of the five answers and Design Warehouse in none.

Among furniture retailers in New Zealand in September 2026

Who do people search for more?

Design Warehouse, about 240 searches for every 1 for Danske Møbler

Design Warehouse 2.4K searchesDanske Møbler 10 searches

Who does AI mention more?

Danske Møbler, mentioned in 4 of 5 answers, Design Warehouse in 0

Danske Møbler in 4 of 5Design Warehouse in 0 of 5

Who does AI recommend more?

Danske Møbler, the only one of the two named

Danske Møbler first in 3Design Warehouse never named

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Danske Møbler was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Design Warehouse did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Danske Møbler1st
  2. Design Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Danske Møbler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Design Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

  • Asked ChatGPT

    “Which furniture retailer should I shop at in New Zealand?”

    1. 3Danske Møbler

  • Asked ChatGPT

    “What are the best furniture retailers in New Zealand?”

    1. 1Danske Møbler

  • Asked ChatGPT

    “What's the best furniture retailer in New Zealand for new home furniture?”

    1. 2Danske Møbler

  • Searched Google, AI Overview

    “best furniture store”

    1. 1Danske Møbler

  • Searched Google, AI Overview

    “bedroom furniture nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Is Danske Møbler or Design Warehouse more popular in search?

    This chart shows how often people search Google for Danske Møbler and Design Warehouse by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

    Danske Møbler and Design Warehouse among furniture retailers in New Zealand, by month

    Share of searches by month for Design Warehouse, Danske Møbler. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDesign WarehouseDanske Møbler
    Nov 20250.53%<0.01%
    Dec 20250.25%0%
    Jan 20260.26%0%
    Feb 20260.31%<0.01%
    Mar 20260.35%<0.01%
    Apr 20260.28%<0.01%
    May 20260.32%<0.01%
    Jun 20260.32%<0.01%
    Jul 20260.35%<0.01%
    Aug 20260.38%<0.01%
    Sep 20260.52%<0.01%
    Oct 2026——

    How has branded search for Danske Møbler and Design Warehouse changed in New Zealand over the last 12 months?

    3 findings

    How did search popularity change for New Zealand furniture retailers in September 2026?

    1 change

    1. Estimated monthly branded searches for Design Warehouse in New Zealand fell 33.3% over 11 measured months, from 3.6K to 2.4K in September 2026.

    How are Danske Møbler’s and Design Warehouse’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Danske Møbler’s and Design Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Danske Møbler

    1 branded search term

    • danskemobler co nz

    Design Warehouse

    1 branded search term

    • design warehouse

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

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