How popular isDanske Møbler in search?
In August 2026, there were an estimated 10 branded searches for Danske Møbler in New Zealand which held steady over the last 11 months. Danske Møbler holds <0.01% estimated Share of Search among New Zealand furniture retailers and is ranked 10th of 10 competitors for search popularity.
IKEA49.7%
Harvey Norman22.2%
Big Save Furniture6.7%
NOOD5.1%
Early Settler5%Freedom Furniture4.3%
Mocka4.1%
Target Furniture2.3%
Smiths City0.59%
Danske Møbler<0.01%
Follow Danske Møbler and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which furniture retailers compete with Danske Møbler?
Share of Search by month for IKEA, Harvey Norman, Big Save Furniture, NOOD, Early Settler, Freedom Furniture, Mocka, Target Furniture, Danske Møbler. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Harvey Norman | Big Save Furniture | NOOD | Early Settler | Freedom Furniture | Mocka | Target Furniture | Smiths City | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 40.7% | 7.7% | 6.6% | 6.3% | 6.5% | 6.2% | 2.9% | 1.3% | <0.01% |
| Nov 2025 | 33.3% | 39.8% | 5.5% | 5% | 4.8% | 4.3% | 4.9% | 1.9% | 0.59% | <0.01% |
| Dec 2025 | 70.8% | 17.9% | 2.3% | 2.2% | 1.8% | 2.3% | 1.5% | 0.86% | 0.27% | 0% |
| Jan 2026 | 59.6% | 20.9% | 4% | 3.2% | 3.2% | 4.1% | 3.2% | 1.5% | 0.38% | 0% |
| Feb 2026 | 56.9% | 24.1% | 4% | 3.7% | 3% | 3.1% | 3% | 1.7% | 0.36% | <0.01% |
| Mar 2026 | 48.2% | 29.5% | 4.9% | 3.8% | 3.8% | 3.9% | 3.7% | 1.7% | 0.53% | <0.01% |
| Apr 2026 | 47.4% | 28.4% | 5.4% | 4.4% | 3.7% | 4.5% | 3.6% | 2% | 0.51% | <0.01% |
| May 2026 | 47% | 27.7% | 5.7% | 4.2% | 4.1% | 4.4% | 4.2% | 2.4% | 0.34% | <0.01% |
| Jun 2026 | 52.9% | 21.2% | 5.2% | 4% | 4.3% | 5% | 4.8% | 2.2% | 0.31% | <0.01% |
| Jul 2026 | 54.4% | 20.1% | 7.3% | 3.9% | 4.1% | 3.9% | 3.7% | 2.1% | 0.53% | <0.01% |
| Aug 2026 | 49.7% | 22.2% | 6.7% | 5.1% | 5% | 4.3% | 4.1% | 2.3% | 0.59% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 317K | -17.5% | -4.7 points | |
| 2, held 2nd | 22.2% | 142K | -0.28% | +2.1 points | |
| 3, held 3rd | 6.7% | 42.6K | -17.8% | -0.7 points | |
| 4, moved from 5th to 4th | 5.1% | 32.5K | +17.7% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5% | 32.1K | +12.2% | +1 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.3% | 27.2K | +0.07% | +0.4 points | |
| 7, held 7th | 4.1% | 26.2K | -0.08% | +0.4 points | |
| 8, held 8th | 2.3% | 14.8K | 0% | +0.2 points | |
| 9, held 9th | 0.59% | 3.8K | +1.1% | +0.1 points | |
| 10, held 10th | <0.01% | 10 | 0% | 0 points |
1.
IKEA49.7%
held 1st · 317K estimated branded searches · -17.5% vs prior month · -4.7 points
22.2%
held 2nd · 142K estimated branded searches · -0.28% vs prior month · +2.1 points
6.7%
held 3rd · 42.6K estimated branded searches · -17.8% vs prior month · -0.7 points
4.
NOOD5.1%
moved from 5th to 4th · 32.5K estimated branded searches · +17.7% vs prior month · +1.2 points
5%
moved from 4th to 5th · 32.1K estimated branded searches · +12.2% vs prior month · +1 points
4.3%
held 6th · 27.2K estimated branded searches · +0.07% vs prior month · +0.4 points
7.
Mocka4.1%
held 7th · 26.2K estimated branded searches · -0.08% vs prior month · +0.4 points
2.3%
held 8th · 14.8K estimated branded searches · 0% vs prior month · +0.2 points
0.59%
held 9th · 3.8K estimated branded searches · +1.1% vs prior month · +0.1 points
<0.01%
held 10th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Danske Møbler and its closest rivals
- Danske Møbler vs Early Settler: compare search popularity
- Danske Møbler vs Mocka: compare search popularity
- Danske Møbler vs Target Furniture: compare search popularity
- Danske Møbler vs Smiths City: compare search popularity
- Compare Danske Møbler with any brand
How has branded search demand for Danske Møbler changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Danske Møbler in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Danske Møbler’s estimated Share of Search among furniture retailers in New Zealand held steady at <0.01%.
How did search popularity change for New Zealand furniture retailers in August 2026?
6 changes
In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%.
In August 2026, Harvey Norman gained estimated Share of Search among furniture retailers in New Zealand, from 20.1% to 22.2%.
In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%.
In August 2026, IKEA lost estimated Share of Search among furniture retailers in New Zealand, from 54.4% to 49.7%.
In August 2026, Big Save Furniture lost estimated Share of Search among furniture retailers in New Zealand, from 7.3% to 6.7%.
Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.
How is Danske Møbler measured?
Brandwave collects information about searches that people make online using Danske Møbler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- danskemobler co nz
Do you work for Danske Møbler? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Danske Møbler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.