Outdoor furniture brands in New Zealand:Which are most popular?
Bunnings and Mitre 10 share the highest share of searches among outdoor furniture brands in New Zealand, at 46% in September 2026. When we checked with ChatGPT and Google AI Overviews, Freedom Furniture, Design Warehouse, DEVON, Outside Space and Danske Møbler were mentioned most often, in three of the four answers. DEVON was recommended most often, coming first in one out of four responses.
BunningsShare of searches 46%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
Mitre 10Share of searches 46%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
Trade TestedShare of searches 4.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
Freedom FurnitureShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th- Design WarehouseShare of searches 0.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top outdoor furniture brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Freedom Furniture, Design Warehouse, DEVON, Outside Space and Danske Møbler were mentioned most often, in three of the four answers. DEVON was recommended most often, coming first in one out of four answers. Design Warehouse was second, and Outside Space was third. Keter, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DEVON1st- Design Warehouse2nd
- Outside Space3rd
- Freedom Furniture4th
Danske Møbler5th- Trade Tested6th
- Bunnings7th
Sunbrella8th- Mitre 109th
Keter–
Nardi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nardi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about outdoor furniture brands
4 answers
Asked ChatGPT
“Which outdoor furniture brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor furniture brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor furniture brand in New Zealand for a backyard?”
Searched Google, AI Overview
“garden furniture nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“patio furniture nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which outdoor furniture brands do people search for most?
This chart shows how often people search Google for each outdoor furniture brand by name. Each line represents a brand's share of searches for all 11 outdoor furniture brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bunnings, Mitre 10, Trade Tested, Freedom Furniture. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Mitre 10 | Trade Tested | Freedom Furniture | Design Warehouse | Keter | DEVON | Outside Space | Sunbrella | Nardi | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 45.8% | 4.6% | 3.4% | 0.29% | 0.09% | 0.07% | 0.03% | 0.01% | 0.02% | <0.01% |
| Nov 2025 | 45.6% | 45.6% | 5.5% | 2.7% | 0.3% | 0.1% | 0.09% | 0.05% | 0.03% | 0.02% | <0.01% |
| Dec 2025 | 45.4% | 45.4% | 5.4% | 3.3% | 0.24% | 0.08% | 0.07% | 0.03% | 0.02% | 0.01% | 0% |
| Jan 2026 | 45% | 45% | 5.5% | 4.1% | 0.19% | 0.1% | 0.08% | 0.03% | 0.02% | 0.02% | 0% |
| Feb 2026 | 46.1% | 46.1% | 4.7% | 2.8% | 0.2% | 0.08% | 0.05% | 0.03% | 0.02% | 0.02% | <0.01% |
| Mar 2026 | 45.8% | 45.8% | 4.7% | 3.4% | 0.24% | 0.08% | 0.05% | 0.02% | 0.01% | 0.02% | <0.01% |
| Apr 2026 | 45.4% | 45.4% | 4.7% | 4.1% | 0.2% | 0.08% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% |
| May 2026 | 45.8% | 45.8% | 3.9% | 4.1% | 0.24% | 0.08% | 0.04% | 0.01% | 0.02% | 0.01% | <0.01% |
| Jun 2026 | 50.4% | 41.2% | 3.5% | 4.5% | 0.22% | 0.07% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% |
| Jul 2026 | 50.8% | 41.5% | 3.6% | 3.7% | 0.26% | 0.08% | 0.03% | 0.02% | <0.01% | 0.02% | <0.01% |
| Aug 2026 | 46.4% | 46.4% | 3.4% | 3.4% | 0.24% | 0.08% | 0.05% | 0.02% | 0.02% | 0.02% | <0.01% |
| Sep 2026 | 46% | 46% | 4.1% | 3.4% | 0.3% | 0.1% | 0.07% | 0.03% | 0.02% | 0.02% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 368K | 0% | -0.4 points | |
| 2, held 2nd | 46% | 368K | 0% | -0.4 points | |
| 3, moved from 4th to 3rd | 4.1% | 32.5K | +22.2% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.4% | 27.1K | 0% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.3% | 2.4K | +26.3% | +0.1 points | |
| 6, held 6th | 0.1% | 810 | +22.7% | 0 points | |
| 7, held 7th | 0.07% | 580 | +52.6% | 0 points | |
| 8, held 8th | 0.03% | 260 | +52.9% | 0 points | |
| 9, held 9th | 0.02% | 140 | 0% | 0 points | |
| 10, held 10th | 0.02% | 120 | 0% | 0 points | |
| 11, held 11th | <0.01% | 10 | 0% | 0 points |
1.
Bunnings46%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Mitre 1046%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.1%
Moved from 4th to 3rd. 32.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
3.4%
Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.3%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
6.
Keter0.1%
Held 6th. 810 estimated branded searches, +22.7% vs prior month. Share 0 points.
7.
DEVON0.07%
Held 7th. 580 estimated branded searches, +52.6% vs prior month. Share 0 points.
0.03%
Held 8th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
0.02%
Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Nardi0.02%
Held 10th. 120 estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among outdoor furniture brands in New Zealand?
11 brands
Bunnings and Mitre 10 share the highest share of searches among outdoor furniture brands in New Zealand, at 46% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bunnings | 45.8% → 46% | 50.8%Jul 2026 | 45%Jan 2026 | 1st |
| Mitre 10 | 45.8% → 46% | 46.4%Aug 2026 | 41.2%Jun 2026 | 2nd |
| Trade Tested | 4.6% → 4.1% | 5.5%Jan 2026 | 3.4%Aug 2026 | 3rd |
| Freedom Furniture | 3.4% | 4.5%Jun 2026 | 2.7%Nov 2025 | 4th |
| Design Warehouse | 0.29% → 0.3% | 0.3%Sep 2026 | 0.19%Jan 2026 | 5th |
| Keter | 0.09% → 0.1% | 0.1%Sep 2026 | 0.07%Jun 2026 | 6th |
| DEVON | 0.07% | 0.09%Nov 2025 | 0.03%Jul 2026 | 7th |
| Outside Space | 0.03% | 0.05%Nov 2025 | 0.01%May 2026 | 8th |
| Sunbrella | 0.01% → 0.02% | 0.03%Nov 2025 | <0.01%Jul 2026 | 10th → 9th |
| Nardi | 0.02% | 0.02%Jan 2026 | 0.01%Jun 2026 | 9th → 10th |
| Danske Møbler | <0.01% | <0.01%Jul 2026 | 0%Dec 2025 | 11th |
Each finding as a sentence
- Across the 12 months ending September 2026, Trade Tested’s share of searches among outdoor furniture brands in New Zealand decreased from 4.6% to 4.1%.
- Across the 12 months ending September 2026, Bunnings’ share of searches among outdoor furniture brands in New Zealand peaked at 50.8% in July 2026 and was lowest at 45% in January 2026.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among outdoor furniture brands in New Zealand peaked at 46.4% in August 2026 and was lowest at 41.2% in June 2026.
- Across the 12 months ending September 2026, Trade Tested’s share of searches among outdoor furniture brands in New Zealand peaked at 5.5% in January 2026 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand peaked at 4.5% in June 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Sunbrella rose from 10th to 9th among outdoor furniture brands in New Zealand.
- Across the 12 months ending September 2026, Nardi fell from 9th to 10th among outdoor furniture brands in New Zealand.
- Across the 12 months ending September 2026, Bunnings, Mitre 10, Freedom Furniture, Design Warehouse, Keter, DEVON, Outside Space and Danske Møbler held steady: their share of searches among outdoor furniture brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand outdoor furniture brands in September 2026?
7 changes
In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches.
Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.
Estimated monthly branded searches for Nardi in New Zealand fell 40% over 12 measured months, from 200 to 120 in September 2026.
Estimated monthly branded searches for Outside Space in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Design Warehouse in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Compare popularity between leading brands
- Bunnings vs Mitre 10: compare popularity
- Bunnings vs Trade Tested: compare popularity
- Bunnings vs Freedom Furniture: compare popularity
- Mitre 10 vs Trade Tested: compare popularity
- Mitre 10 vs Freedom Furniture: compare popularity
- Trade Tested vs Freedom Furniture: compare popularity
- Compare any of these brands
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