How popular isFreedom Furniture?
In September 2026, people searched for Freedom Furniture by name about 27,200 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 3.4% of all New Zealand outdoor furniture brand searches, placing Freedom Furniture fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about outdoor furniture brands, Freedom Furniture appeared in three of the four answers and was the fourth most recommended of the 11.
Freedom Furniture is the fourth most searched of 11 competitors and the fourth most recommended in AI answers.
BunningsShare of searches 46%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
Mitre 10Share of searches 46%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
Trade TestedShare of searches 4.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
Freedom FurnitureShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th- Design WarehouseShare of searches 0.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Follow Freedom Furniture and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top outdoor furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Freedom Furniture was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Freedom Furniture is the fourth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about outdoor furniture brands
4 answers
Asked ChatGPT
“Which outdoor furniture brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor furniture brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor furniture brand in New Zealand for a backyard?”
Searched Google, AI Overview
“garden furniture nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“patio furniture nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which outdoor furniture brands compete with Freedom Furniture?
Share of searches by month for Bunnings, Mitre 10, Trade Tested, Freedom Furniture. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Mitre 10 | Trade Tested | Freedom Furniture | Design Warehouse | Keter | DEVON | Outside Space | Sunbrella | Nardi | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 45.8% | 4.6% | 3.4% | 0.29% | 0.09% | 0.07% | 0.03% | 0.01% | 0.02% | <0.01% |
| Nov 2025 | 45.6% | 45.6% | 5.5% | 2.7% | 0.3% | 0.1% | 0.09% | 0.05% | 0.03% | 0.02% | <0.01% |
| Dec 2025 | 45.4% | 45.4% | 5.4% | 3.3% | 0.24% | 0.08% | 0.07% | 0.03% | 0.02% | 0.01% | 0% |
| Jan 2026 | 45% | 45% | 5.5% | 4.1% | 0.19% | 0.1% | 0.08% | 0.03% | 0.02% | 0.02% | 0% |
| Feb 2026 | 46.1% | 46.1% | 4.7% | 2.8% | 0.2% | 0.08% | 0.05% | 0.03% | 0.02% | 0.02% | <0.01% |
| Mar 2026 | 45.8% | 45.8% | 4.7% | 3.4% | 0.24% | 0.08% | 0.05% | 0.02% | 0.01% | 0.02% | <0.01% |
| Apr 2026 | 45.4% | 45.4% | 4.7% | 4.1% | 0.2% | 0.08% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% |
| May 2026 | 45.8% | 45.8% | 3.9% | 4.1% | 0.24% | 0.08% | 0.04% | 0.01% | 0.02% | 0.01% | <0.01% |
| Jun 2026 | 50.4% | 41.2% | 3.5% | 4.5% | 0.22% | 0.07% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% |
| Jul 2026 | 50.8% | 41.5% | 3.6% | 3.7% | 0.26% | 0.08% | 0.03% | 0.02% | <0.01% | 0.02% | <0.01% |
| Aug 2026 | 46.4% | 46.4% | 3.4% | 3.4% | 0.24% | 0.08% | 0.05% | 0.02% | 0.02% | 0.02% | <0.01% |
| Sep 2026 | 46% | 46% | 4.1% | 3.4% | 0.3% | 0.1% | 0.07% | 0.03% | 0.02% | 0.02% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 368K | 0% | -0.4 points | |
| 2, held 2nd | 46% | 368K | 0% | -0.4 points | |
| 3, moved from 4th to 3rd | 4.1% | 32.5K | +22.2% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.4% | 27.1K | 0% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.3% | 2.4K | +26.3% | +0.1 points | |
| 6, held 6th | 0.1% | 810 | +22.7% | 0 points | |
| 7, held 7th | 0.07% | 580 | +52.6% | 0 points | |
| 8, held 8th | 0.03% | 260 | +52.9% | 0 points | |
| 9, held 9th | 0.02% | 140 | 0% | 0 points | |
| 10, held 10th | 0.02% | 120 | 0% | 0 points | |
| 11, held 11th | <0.01% | 10 | 0% | 0 points |
1.
Bunnings46%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Mitre 1046%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.1%
Moved from 4th to 3rd. 32.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
3.4%
Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.3%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
6.
Keter0.1%
Held 6th. 810 estimated branded searches, +22.7% vs prior month. Share 0 points.
7.
DEVON0.07%
Held 7th. 580 estimated branded searches, +52.6% vs prior month. Share 0 points.
0.03%
Held 8th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
0.02%
Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Nardi0.02%
Held 10th. 120 estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Freedom Furniture and its closest rivals
Every comparison with Freedom Furniture
18 comparisons
- Big Save Furniture vs Freedom Furniture
- Freedom Furniture vs Harvey Norman
- Freedom Furniture vs IKEA
- Freedom Furniture vs NOOD
- Bunnings vs Freedom Furniture
- Freedom Furniture vs Mitre 10
- Freedom Furniture vs Trade Tested
- Freedom Furniture vs Mocka
- Early Settler vs Freedom Furniture
- Freedom Furniture vs Target Furniture
- Freedom Furniture vs Nick Scali
- Freedom Furniture vs Smiths City
- Design Warehouse vs Freedom Furniture
- Freedom Furniture vs Keter
- DEVON vs Freedom Furniture
- Freedom Furniture vs Outside Space
- Freedom Furniture vs Sunbrella
- Freedom Furniture vs Nardi
How has branded search demand for Freedom Furniture changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Freedom Furniture in New Zealand fell from 33.3K to 27.2K.
- Across the 12 months ending September 2026, Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand peaked at 4.5% in June 2026 and was lowest at 2.7% in November 2025.
How did search popularity change for New Zealand outdoor furniture brands in September 2026?
6 changes
In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches.
Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.
Estimated monthly branded searches for Nardi in New Zealand fell 40% over 12 measured months, from 200 to 120 in September 2026.
Estimated monthly branded searches for Outside Space in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are Freedom Furniture’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Freedom Furniture’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Freedom Furniture
- freedom furniture beds
- freedom furniture mattresses
Do you work for Freedom Furniture? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Freedom Furniture compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Outdoor furniture brands | 4th of 11 | 3.4% | Shown above |
| furniture retailers | 5th of 11 | 6.2% | Show ranking |
Is Freedom Furniture your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.