Brandwave

DEVON vs Freedom Furniture:Which is more popular?

In September 2026, Freedom Furniture had more branded searches than DEVON among outdoor furniture brands in New Zealand. Freedom Furniture had about 27,100 branded searches, while DEVON had 580. Freedom Furniture made up 3.4% of all outdoor furniture brand searches we track, and DEVON accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, DEVON and Freedom Furniture each appeared in three of the four answers. DEVON was mentioned before Freedom Furniture in three out of four answers.

Among outdoor furniture brands in New Zealand in September 2026

Who do people search for more?

Freedom Furniture, about 47 searches for every 1 for DEVON

Freedom Furniture 27.1K searchesDEVON 580 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

DEVON in 3 of 4Freedom Furniture in 3 of 4

Who does AI recommend more?

DEVON, named ahead of Freedom Furniture in 3 of 4 answers

DEVON first in 3Freedom Furniture first in 1

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DEVON was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Freedom Furniture was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. DEVON was listed before Freedom Furniture in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DEVON1st
  2. Design Warehouse2nd
  3. Outside Space3rd
  4. Freedom Furniture4th
  5. Danske Møbler5th
  6. Trade Tested6th
  7. Bunnings7th
  8. Sunbrella8th
  9. Mitre 109th
  10. Keter–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about outdoor furniture brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DEVON or Freedom Furniture more popular in search?

This chart shows how often people search Google for DEVON and Freedom Furniture by name. Each line represents a brand's share of searches for all 11 outdoor furniture brands we track, month by month, from searches in New Zealand.

DEVON and Freedom Furniture among outdoor furniture brands in New Zealand, by month

Share of searches by month for Freedom Furniture, DEVON. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsMitre 10Trade TestedFreedom FurnitureDesign WarehouseKeterDEVONOutside SpaceSunbrellaNardiDanske Møbler
Oct 202545.8%45.8%4.6%3.4%0.29%0.09%0.07%0.03%0.01%0.02%<0.01%
Nov 202545.6%45.6%5.5%2.7%0.3%0.1%0.09%0.05%0.03%0.02%<0.01%
Dec 202545.4%45.4%5.4%3.3%0.24%0.08%0.07%0.03%0.02%0.01%0%
Jan 202645%45%5.5%4.1%0.19%0.1%0.08%0.03%0.02%0.02%0%
Feb 202646.1%46.1%4.7%2.8%0.2%0.08%0.05%0.03%0.02%0.02%<0.01%
Mar 202645.8%45.8%4.7%3.4%0.24%0.08%0.05%0.02%0.01%0.02%<0.01%
Apr 202645.4%45.4%4.7%4.1%0.2%0.08%0.04%0.02%0.02%0.01%<0.01%
May 202645.8%45.8%3.9%4.1%0.24%0.08%0.04%0.01%0.02%0.01%<0.01%
Jun 202650.4%41.2%3.5%4.5%0.22%0.07%0.04%0.02%0.02%0.01%<0.01%
Jul 202650.8%41.5%3.6%3.7%0.26%0.08%0.03%0.02%<0.01%0.02%<0.01%
Aug 202646.4%46.4%3.4%3.4%0.24%0.08%0.05%0.02%0.02%0.02%<0.01%
Sep 202646%46%4.1%3.4%0.3%0.1%0.07%0.03%0.02%0.02%<0.01%

How has the DEVON and Freedom Furniture comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor furniture brands in September 2026?

2 changes

  1. In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches.

  2. Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DEVON’s and Freedom Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DEVON

2 branded search terms

  • devon furniture
  • devon outdoor furniture

Freedom Furniture

1 branded search term

  • Freedom Furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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