Brandwave

Bunnings vs Freedom Furniture:Which is more popular?

In September 2026, Bunnings had more branded searches than Freedom Furniture among outdoor furniture brands in New Zealand. Bunnings had about 368,000 branded searches, while Freedom Furniture had 27,100. Bunnings made up 46% of all outdoor furniture brand searches we track, and Freedom Furniture accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Freedom Furniture appeared in three of the four answers and Bunnings in one. Freedom Furniture was mentioned before Bunnings in every answer that named either.

Among outdoor furniture brands in New Zealand in September 2026

Who do people search for more?

Bunnings, about 14 searches for every 1 for Freedom Furniture

Bunnings 368K searchesFreedom Furniture 27.1K searches

Who does AI mention more?

Freedom Furniture, mentioned in 3 of 4 answers, Bunnings in 1

Freedom Furniture in 3 of 4Bunnings in 1 of 4

Who does AI recommend more?

Freedom Furniture, named ahead of Bunnings in 3 of 3 answers

Freedom Furniture first in 3Bunnings never first

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Freedom Furniture was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bunnings was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Freedom Furniture was listed before Bunnings in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DEVON1st
  2. Design Warehouse2nd
  3. Outside Space3rd
  4. Freedom Furniture4th
  5. Danske Møbler5th
  6. Trade Tested6th
  7. Bunnings7th
  8. Sunbrella8th
  9. Mitre 109th
  10. Keter–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about outdoor furniture brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bunnings or Freedom Furniture more popular in search?

This chart shows how often people search Google for Bunnings and Freedom Furniture by name. Each line represents a brand's share of searches for all 11 outdoor furniture brands we track, month by month, from searches in New Zealand.

Bunnings and Freedom Furniture among outdoor furniture brands in New Zealand, by month

Share of searches by month for Bunnings, Freedom Furniture. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsMitre 10Trade TestedFreedom FurnitureDesign WarehouseKeterDEVONOutside SpaceSunbrellaNardiDanske Møbler
Oct 202545.8%45.8%4.6%3.4%0.29%0.09%0.07%0.03%0.01%0.02%<0.01%
Nov 202545.6%45.6%5.5%2.7%0.3%0.1%0.09%0.05%0.03%0.02%<0.01%
Dec 202545.4%45.4%5.4%3.3%0.24%0.08%0.07%0.03%0.02%0.01%0%
Jan 202645%45%5.5%4.1%0.19%0.1%0.08%0.03%0.02%0.02%0%
Feb 202646.1%46.1%4.7%2.8%0.2%0.08%0.05%0.03%0.02%0.02%<0.01%
Mar 202645.8%45.8%4.7%3.4%0.24%0.08%0.05%0.02%0.01%0.02%<0.01%
Apr 202645.4%45.4%4.7%4.1%0.2%0.08%0.04%0.02%0.02%0.01%<0.01%
May 202645.8%45.8%3.9%4.1%0.24%0.08%0.04%0.01%0.02%0.01%<0.01%
Jun 202650.4%41.2%3.5%4.5%0.22%0.07%0.04%0.02%0.02%0.01%<0.01%
Jul 202650.8%41.5%3.6%3.7%0.26%0.08%0.03%0.02%<0.01%0.02%<0.01%
Aug 202646.4%46.4%3.4%3.4%0.24%0.08%0.05%0.02%0.02%0.02%<0.01%
Sep 202646%46%4.1%3.4%0.3%0.1%0.07%0.03%0.02%0.02%<0.01%

How has the Bunnings and Freedom Furniture comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor furniture brands in September 2026?

3 changes

  1. In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches.

  2. Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.

  3. Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bunnings’ and Freedom Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunnings

1 branded search term

  • Bunnings

Freedom Furniture

1 branded search term

  • Freedom Furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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