Brandwave

How popular isSunbrella?

In September 2026, people searched for Sunbrella by name about 140 times in New Zealand, about the same as the previous year. These searches made up 0.02% of all New Zealand outdoor furniture brand searches, placing Sunbrella ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about outdoor furniture brands, Sunbrella appeared in one of the four answers and was the eighth most recommended of the 11.

Search and AI answers in September 2026

Sunbrella is the ninth most searched of 11 competitors and the eighth most recommended in AI answers.

  1. BunningsShare of searches 46%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  2. Mitre 10Share of searches 46%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
  3. Trade TestedShare of searches 4.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. Freedom FurnitureShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. SunbrellaShare of searches 0.02%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th

+6 more

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sunbrella was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sunbrella is the eighth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DEVON1st
  2. Design Warehouse2nd
  3. Outside Space3rd
  4. Freedom Furniture4th
  5. Danske Møbler5th
  6. Trade Tested6th
  7. Bunnings7th
  8. Sunbrella8th
  9. Mitre 109th
  10. Keter–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about outdoor furniture brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which outdoor furniture brands compete with Sunbrella?

Sunbrella against outdoor furniture brands in New Zealand, by month

Share of searches by month for Bunnings, Mitre 10, Trade Tested, Freedom Furniture, Sunbrella. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsMitre 10Trade TestedFreedom FurnitureDesign WarehouseKeterDEVONOutside SpaceSunbrellaNardiDanske Møbler
Oct 202545.8%45.8%4.6%3.4%0.29%0.09%0.07%0.03%0.01%0.02%<0.01%
Nov 202545.6%45.6%5.5%2.7%0.3%0.1%0.09%0.05%0.03%0.02%<0.01%
Dec 202545.4%45.4%5.4%3.3%0.24%0.08%0.07%0.03%0.02%0.01%0%
Jan 202645%45%5.5%4.1%0.19%0.1%0.08%0.03%0.02%0.02%0%
Feb 202646.1%46.1%4.7%2.8%0.2%0.08%0.05%0.03%0.02%0.02%<0.01%
Mar 202645.8%45.8%4.7%3.4%0.24%0.08%0.05%0.02%0.01%0.02%<0.01%
Apr 202645.4%45.4%4.7%4.1%0.2%0.08%0.04%0.02%0.02%0.01%<0.01%
May 202645.8%45.8%3.9%4.1%0.24%0.08%0.04%0.01%0.02%0.01%<0.01%
Jun 202650.4%41.2%3.5%4.5%0.22%0.07%0.04%0.02%0.02%0.01%<0.01%
Jul 202650.8%41.5%3.6%3.7%0.26%0.08%0.03%0.02%<0.01%0.02%<0.01%
Aug 202646.4%46.4%3.4%3.4%0.24%0.08%0.05%0.02%0.02%0.02%<0.01%
Sep 202646%46%4.1%3.4%0.3%0.1%0.07%0.03%0.02%0.02%<0.01%

  1. 1.Bunnings

    46%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Mitre 10

    46%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Trade Tested

    4.1%

    Moved from 4th to 3rd. 32.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Freedom Furniture

    3.4%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Design Warehouse

    0.3%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  6. 6.Keter

    0.1%

    Held 6th. 810 estimated branded searches, +22.7% vs prior month. Share 0 points.

  7. 7.DEVON

    0.07%

    Held 7th. 580 estimated branded searches, +52.6% vs prior month. Share 0 points.

  8. 8.Outside Space

    0.03%

    Held 8th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

  9. 9.Sunbrella

    0.02%

    Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Nardi

    0.02%

    Held 10th. 120 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Danske Møbler

    <0.01%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sunbrella and its closest rivals

Every comparison with Sunbrella

12 comparisons

How has branded search demand for Sunbrella changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunbrella in New Zealand held steady at 140.
  • Across the 12 months ending September 2026, Sunbrella rose from 10th to 9th among outdoor furniture brands in New Zealand.

How did search popularity change for New Zealand outdoor furniture brands in September 2026?

6 changes

  1. In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches.

  2. Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.

  3. Estimated monthly branded searches for Nardi in New Zealand fell 40% over 12 measured months, from 200 to 120 in September 2026.

  4. Estimated monthly branded searches for Outside Space in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  5. Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  6. Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Sunbrella’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sunbrella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sunbrella

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How the Brand Demand Index is measured

Where does Sunbrella compete?

Sunbrella is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor furniture brands9th of 110.02%Shown above
Awnings brands4th of 68.8%Show ranking
Creator with pink hair and a pink jacket

Is Sunbrella your brand?

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