Stratco vs Sunbrella:Which is more popular?
In September 2026, Stratco had more branded searches than Sunbrella among awnings brands in New Zealand. Stratco had about 720 branded searches, while Sunbrella had 140. Stratco made up 45% of all awnings brand searches we track, and Sunbrella accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about awnings brands, neither Stratco nor Sunbrella appeared in any of the five answers.
Who do people search for more?
Stratco, about 5 searches for every 1 for Sunbrella
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top awnings brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Stratco nor Sunbrella showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cool Awnings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Awnings Direct2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Llaza2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stratco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Luxaflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbrella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about awnings brands
5 answers
Asked ChatGPT
“Which awning brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best awning brands in New Zealand?”
Asked ChatGPT
“What's the best awning brand in New Zealand for outdoor shade?”
Searched Google, AI Overview
“awnings nz”
Searched Google, AI Overview
“window awnings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Stratco or Sunbrella more popular in search?
This chart shows how often people search Google for Stratco and Sunbrella by name. Each line represents a brand's share of searches for all six awnings brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stratco, Sunbrella. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stratco | Cool Awnings | Luxaflex | Sunbrella | Awnings Direct | Llaza |
|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 25.9% | 9.2% | 6.1% | 0.88% | 0.88% |
| Nov 2025 | 46.3% | 27.3% | 9.7% | 14.8% | 0.93% | 0.93% |
| Dec 2025 | 49.2% | 26.8% | 7.8% | 14.5% | 0.56% | 1.1% |
| Jan 2026 | 49.2% | 26.8% | 9.5% | 11.7% | 1.1% | 1.7% |
| Feb 2026 | 50.3% | 27.4% | 12% | 8% | 1.7% | 0.57% |
| Mar 2026 | 51.5% | 28.1% | 12.3% | 6.4% | 0.58% | 1.2% |
| Apr 2026 | 56.8% | 20.6% | 11% | 9% | 1.3% | 1.3% |
| May 2026 | 48.3% | 26.2% | 14.1% | 9.4% | 0.67% | 1.3% |
| Jun 2026 | 49% | 26.5% | 14.3% | 7.5% | 1.4% | 1.4% |
| Jul 2026 | 52.9% | 23.5% | 15.4% | 5.1% | 1.5% | 1.5% |
| Aug 2026 | 45.6% | 30.4% | 10.8% | 8.9% | 2.5% | 1.9% |
| Sep 2026 | 45% | 30% | 13.1% | 8.8% | 1.9% | 1.3% |
How has the Stratco and Sunbrella comparison changed over the last 12 months?
3 findings
- Stratco was ahead of Sunbrella in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stratco’s share of searches among awnings brands in New Zealand moved from 57% to 45%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among awnings brands in New Zealand moved from 6.1% to 8.8%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for New Zealand awnings brands in September 2026?
1 change
In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Stratco’s and Sunbrella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among awnings brands
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