Awnings brands in New Zealand:Which are most popular?
In September 2026, Stratco was the most searched awnings brand in New Zealand, accounting for 45% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Cool Awnings was mentioned most often, in four of the five answers. Cool Awnings was recommended most often, coming first in all three responses that gave a list.
StratcoShare of searches 45%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Cool AwningsShare of searches 30%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LuxaflexShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SunbrellaShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Awnings DirectShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top awnings brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Cool Awnings was mentioned most often, in four of the five answers. Cool Awnings was recommended most often, coming first in all three answers that gave a list. Awnings Direct was second, and Llaza was third. Stratco, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cool Awnings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Awnings Direct2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Llaza2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stratco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luxaflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sunbrella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about awnings brands
5 answers
Asked ChatGPT
“Which awning brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best awning brands in New Zealand?”
Asked ChatGPT
“What's the best awning brand in New Zealand for outdoor shade?”
Searched Google, AI Overview
“awnings nz”
Searched Google, AI Overview
“window awnings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which awnings brands do people search for most?
This chart shows how often people search Google for each awnings brand by name. Each line represents a brand's share of searches for all six awnings brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stratco, Cool Awnings, Luxaflex, Sunbrella. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stratco | Cool Awnings | Luxaflex | Sunbrella | Awnings Direct | Llaza |
|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 25.9% | 9.2% | 6.1% | 0.88% | 0.88% |
| Nov 2025 | 46.3% | 27.3% | 9.7% | 14.8% | 0.93% | 0.93% |
| Dec 2025 | 49.2% | 26.8% | 7.8% | 14.5% | 0.56% | 1.1% |
| Jan 2026 | 49.2% | 26.8% | 9.5% | 11.7% | 1.1% | 1.7% |
| Feb 2026 | 50.3% | 27.4% | 12% | 8% | 1.7% | 0.57% |
| Mar 2026 | 51.5% | 28.1% | 12.3% | 6.4% | 0.58% | 1.2% |
| Apr 2026 | 56.8% | 20.6% | 11% | 9% | 1.3% | 1.3% |
| May 2026 | 48.3% | 26.2% | 14.1% | 9.4% | 0.67% | 1.3% |
| Jun 2026 | 49% | 26.5% | 14.3% | 7.5% | 1.4% | 1.4% |
| Jul 2026 | 52.9% | 23.5% | 15.4% | 5.1% | 1.5% | 1.5% |
| Aug 2026 | 45.6% | 30.4% | 10.8% | 8.9% | 2.5% | 1.9% |
| Sep 2026 | 45% | 30% | 13.1% | 8.8% | 1.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 720 | 0% | -0.6 points | |
| 2, held 2nd | 30% | 480 | 0% | -0.4 points | |
| 3, held 3rd | 13.1% | 210 | +23.5% | +2.4 points | |
| 4, held 4th | 8.8% | 140 | 0% | -0.1 points | |
| 5, held 5th | 1.9% | 30 | -25% | -0.7 points | |
| 6, held 6th | 1.3% | 20 | -33.3% | -0.6 points |
1.
Stratco45%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.
30%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Luxaflex13.1%
Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +2.4 points.
8.8%
Held 4th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.
1.9%
Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.7 points.
6.
Llaza1.3%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.
Which brand is most popular in search among awnings brands in New Zealand?
6 brands
In September 2026, Stratco was the most searched among awnings brands in New Zealand, with an estimated 720 branded searches, 45% of all searches for the six we track. Cool Awnings is in 2nd place, 15 percentage points behind at 30%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Stratco | 57% → 45% | 57%Oct 2025 | 45%Sep 2026 | 1st |
| Cool Awnings | 25.9% → 30% | 30.4%Aug 2026 | 20.6%Apr 2026 | 2nd |
| Luxaflex | 9.2% → 13.1% | 15.4%Jul 2026 | 7.8%Dec 2025 | 3rd |
| Sunbrella | 6.1% → 8.8% | 14.8%Nov 2025 | 5.1%Jul 2026 | 4th |
| Awnings Direct | 0.88% → 1.9% | 2.5%Aug 2026 | 0.56%Dec 2025 | 5th |
| Llaza | 0.88% → 1.3% | 1.9%Aug 2026 | 0.57%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Stratco’s share of searches among awnings brands in New Zealand decreased from 57% to 45%.
- Across the 12 months ending September 2026, Cool Awnings’ share of searches among awnings brands in New Zealand increased from 25.9% to 30%.
- Across the 12 months ending September 2026, Luxaflex’s share of searches among awnings brands in New Zealand increased from 9.2% to 13.1%.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among awnings brands in New Zealand increased from 6.1% to 8.8%.
- Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand increased from 0.88% to 1.9%.
- Across the 12 months ending September 2026, Cool Awnings’ share of searches among awnings brands in New Zealand peaked at 30.4% in August 2026 and was lowest at 20.6% in April 2026.
- Across the 12 months ending September 2026, Luxaflex’s share of searches among awnings brands in New Zealand peaked at 15.4% in July 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among awnings brands in New Zealand peaked at 14.8% in November 2025 and was lowest at 5.1% in July 2026.
- Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand peaked at 2.5% in August 2026 and was lowest at 0.56% in December 2025.
- Across the 12 months ending September 2026, Llaza’s share of searches among awnings brands in New Zealand peaked at 1.9% in August 2026 and was lowest at 0.57% in February 2026.
- Across the 12 months ending September 2026, Llaza held steady: its share of searches among awnings brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand awnings brands in September 2026?
5 changes
In September 2026, Luxaflex gained share of searches among awnings brands in New Zealand, from 10.8% to 13.1%.
In September 2026, Awnings Direct lost share of searches among awnings brands in New Zealand, from 2.5% to 1.9%.
In September 2026, Llaza lost share of searches among awnings brands in New Zealand, from 1.9% to 1.3%.
In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%.
Estimated monthly branded searches for Cool Awnings in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
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