Brandwave

How popular isStratco?

In September 2026, people searched for Stratco by name about 730 times in New Zealand, a 44.3% decrease from the previous year. These searches made up 9.3% of all New Zealand gutter and spouting brand searches, placing Stratco fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about gutter and spouting brands, Stratco appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Stratco is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. ColorsteelShare of searches 55.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Continuous GroupShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MarleyShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. StratcoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top gutter and spouting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stratco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stratco is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marley1st
  2. Colorsteel2nd
  3. Continuous Group3rd
  4. Stratco4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continuous Group3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stratco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gutter and spouting brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gutter and spouting brands compete with Stratco?

Stratco against gutter and spouting brands in New Zealand, by month

Share of searches by month for Colorsteel, Continuous Group, Marley, Stratco. The figures are in the table below the chart.

View monthly share of searches table
MonthColorsteelContinuous GroupMarleyStratco
Oct 202556.9%18.1%12%13.1%
Nov 202553.2%20.2%15.1%11.5%
Dec 202552.3%17.1%17.5%13%
Jan 202653.2%20.4%16.1%10.3%
Feb 202655.7%19.6%15.1%9.6%
Mar 202658.6%18.6%13.9%8.9%
Apr 202655%18.3%16.3%10.4%
May 202657.8%17.9%15.6%8.6%
Jun 202657%17.9%16.4%8.6%
Jul 202654.7%18.9%17.4%9.1%
Aug 202655.3%19.6%16%9.2%
Sep 202655.2%19.3%16.2%9.3%
  1. 1.Colorsteel

    55.2%

    Held 1st. 4.3K estimated branded searches, -1.8% vs prior month. Share -0.1 points.

  2. Held 2nd. 1.5K estimated branded searches, -3.2% vs prior month. Share -0.3 points.

  3. 3.Marley

    16.2%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Stratco

    9.3%

    Held 4th. 730 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Stratco and its closest rivals

Every comparison with Stratco

6 comparisons

How has branded search demand for Stratco changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stratco in New Zealand fell from 1.3K to 730.
  • Across the 12 months ending September 2026, Stratco’s share of searches among gutter and spouting brands in New Zealand decreased from 13.1% to 9.3%.
  • Across the 12 months ending September 2026, Stratco’s share of searches among gutter and spouting brands in New Zealand peaked at 13.1% in October 2025 and was lowest at 8.6% in June 2026.
  • Across the 12 months ending September 2026, Stratco fell from 3rd to 4th among gutter and spouting brands in New Zealand.

How did search popularity change for New Zealand gutter and spouting brands in September 2026?

3 changes
  1. Stratco’s share of searches among gutter and spouting brands in New Zealand has gained ground for 3 months in a row, from 8.6% to 9.3% in September 2026.

  2. Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026.

  3. Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026.

How are Stratco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Stratco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stratco
  • stratco guttering

Do you work for Stratco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stratco compete?

Stratco is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gutter and spouting brands4th of 49.3%Shown above
Awnings brands1st of 645%Show ranking
Creator with pink hair and a pink jacket

Is Stratco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.