How popular isStratco?
In September 2026, people searched for Stratco by name about 730 times in New Zealand, a 44.3% decrease from the previous year. These searches made up 9.3% of all New Zealand gutter and spouting brand searches, placing Stratco fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about gutter and spouting brands, Stratco appeared in one of the five answers and was the fourth most recommended of the four.
Stratco is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.
ColorsteelShare of searches 55.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Continuous GroupShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
MarleyShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
StratcoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top gutter and spouting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stratco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stratco is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Marley1st
Colorsteel2nd
Continuous Group3rd
Stratco4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Continuous Group3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stratco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gutter and spouting brands
5 answers
Asked ChatGPT
“Which gutter and spouting brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gutter and spouting brands in New Zealand?”
Asked ChatGPT
“What's the best gutter and spouting brand in New Zealand for a new roof gutter?”
Searched Google, AI Overview
“spouting nz”
Searched Google, AI Overview
“gutter and spouting brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gutter and spouting brands compete with Stratco?
Share of searches by month for Colorsteel, Continuous Group, Marley, Stratco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colorsteel | Continuous Group | Marley | Stratco |
|---|---|---|---|---|
| Oct 2025 | 56.9% | 18.1% | 12% | 13.1% |
| Nov 2025 | 53.2% | 20.2% | 15.1% | 11.5% |
| Dec 2025 | 52.3% | 17.1% | 17.5% | 13% |
| Jan 2026 | 53.2% | 20.4% | 16.1% | 10.3% |
| Feb 2026 | 55.7% | 19.6% | 15.1% | 9.6% |
| Mar 2026 | 58.6% | 18.6% | 13.9% | 8.9% |
| Apr 2026 | 55% | 18.3% | 16.3% | 10.4% |
| May 2026 | 57.8% | 17.9% | 15.6% | 8.6% |
| Jun 2026 | 57% | 17.9% | 16.4% | 8.6% |
| Jul 2026 | 54.7% | 18.9% | 17.4% | 9.1% |
| Aug 2026 | 55.3% | 19.6% | 16% | 9.2% |
| Sep 2026 | 55.2% | 19.3% | 16.2% | 9.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.2% | 4.3K | -1.8% | -0.1 points | |
| 2, held 2nd | 19.3% | 1.5K | -3.2% | -0.3 points | |
| 3, held 3rd | 16.2% | 1.3K | 0% | +0.3 points | |
| 4, held 4th | 9.3% | 730 | 0% | +0.2 points |
55.2%
Held 1st. 4.3K estimated branded searches, -1.8% vs prior month. Share -0.1 points.
19.3%
Held 2nd. 1.5K estimated branded searches, -3.2% vs prior month. Share -0.3 points.
3.
Marley16.2%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Stratco9.3%
Held 4th. 730 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Stratco and its closest rivals
Every comparison with Stratco
6 comparisons
How has branded search demand for Stratco changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stratco in New Zealand fell from 1.3K to 730.
- Across the 12 months ending September 2026, Stratco’s share of searches among gutter and spouting brands in New Zealand decreased from 13.1% to 9.3%.
- Across the 12 months ending September 2026, Stratco’s share of searches among gutter and spouting brands in New Zealand peaked at 13.1% in October 2025 and was lowest at 8.6% in June 2026.
- Across the 12 months ending September 2026, Stratco fell from 3rd to 4th among gutter and spouting brands in New Zealand.
How did search popularity change for New Zealand gutter and spouting brands in September 2026?
3 changes

Stratco’s share of searches among gutter and spouting brands in New Zealand has gained ground for 3 months in a row, from 8.6% to 9.3% in September 2026.

Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026.

Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026.
How are Stratco’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Stratco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stratco
- stratco guttering
Do you work for Stratco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Stratco compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Gutter and spouting brands | 4th of 4 | 9.3% | Shown above |
| Awnings brands | 1st of 6 | 45% | Show ranking |

Is Stratco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.