Brandwave

How popular isContinuous Group?

In September 2026, people searched for Continuous Group by name about 1,510 times in New Zealand, a 16.6% decrease from the previous year. These searches made up 19.3% of all New Zealand gutter and spouting brand searches, placing Continuous Group second out of four brands. When we asked both ChatGPT and Google AI Overviews about gutter and spouting brands, Continuous Group appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Continuous Group is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. ColorsteelShare of searches 55.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Continuous GroupShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MarleyShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. StratcoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top gutter and spouting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Continuous Group was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Continuous Group is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marley1st
  2. Colorsteel2nd
  3. Continuous Group3rd
  4. Stratco4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continuous Group3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stratco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gutter and spouting brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gutter and spouting brands compete with Continuous Group?

Continuous Group against gutter and spouting brands in New Zealand, by month

Share of searches by month for Colorsteel, Continuous Group, Marley, Stratco. The figures are in the table below the chart.

View monthly share of searches table
MonthColorsteelContinuous GroupMarleyStratco
Oct 202556.9%18.1%12%13.1%
Nov 202553.2%20.2%15.1%11.5%
Dec 202552.3%17.1%17.5%13%
Jan 202653.2%20.4%16.1%10.3%
Feb 202655.7%19.6%15.1%9.6%
Mar 202658.6%18.6%13.9%8.9%
Apr 202655%18.3%16.3%10.4%
May 202657.8%17.9%15.6%8.6%
Jun 202657%17.9%16.4%8.6%
Jul 202654.7%18.9%17.4%9.1%
Aug 202655.3%19.6%16%9.2%
Sep 202655.2%19.3%16.2%9.3%
  1. 1.Colorsteel

    55.2%

    Held 1st. 4.3K estimated branded searches, -1.8% vs prior month. Share -0.1 points.

  2. Held 2nd. 1.5K estimated branded searches, -3.2% vs prior month. Share -0.3 points.

  3. 3.Marley

    16.2%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Stratco

    9.3%

    Held 4th. 730 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Continuous Group and its closest rivals

Every comparison with Continuous Group

3 comparisons

How has branded search demand for Continuous Group changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Continuous Group in New Zealand fell from 1.8K to 1.5K.
  • Across the 12 months ending September 2026, Continuous Group’s share of searches among gutter and spouting brands in New Zealand increased from 18.1% to 19.3%.
  • Across the 12 months ending September 2026, Continuous Group’s share of searches among gutter and spouting brands in New Zealand peaked at 20.4% in January 2026 and was lowest at 17.1% in December 2025.

How did search popularity change for New Zealand gutter and spouting brands in September 2026?

3 changes
  1. Stratco’s share of searches among gutter and spouting brands in New Zealand has gained ground for 3 months in a row, from 8.6% to 9.3% in September 2026.

  2. Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026.

  3. Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026.

How are Continuous Group’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Continuous Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • continuous group
  • continuous spouting

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How the Brand Demand Index is measured

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Is Continuous Group your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.