Brandwave

Cool Awnings vs Stratco:Which is more popular?

In September 2026, Stratco had more branded searches than Cool Awnings among awnings brands in New Zealand. Stratco had about 720 branded searches, while Cool Awnings had 480. Stratco made up 45% of all awnings brand searches we track, and Cool Awnings accounted for 30%. When we asked ChatGPT and Google AI Overviews about awnings brands, Cool Awnings appeared in four of the five answers and Stratco in none.

Among awnings brands in New Zealand in September 2026

Who do people search for more?

Stratco, about 50% more searches than Cool Awnings

Stratco 720 searchesCool Awnings 480 searches

Who does AI mention more?

Cool Awnings, mentioned in 4 of 5 answers, Stratco in 0

Cool Awnings in 4 of 5Stratco in 0 of 5

Who does AI recommend more?

Cool Awnings, the only one of the two named

Cool Awnings first in 3Stratco never named

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Top awnings brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cool Awnings was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stratco did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cool Awnings1st
  2. Awnings Direct2nd
  3. Llaza3rd
  4. Stratco–
  5. Luxaflex–
  6. Sunbrella–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cool Awnings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awnings Direct2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Llaza2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stratco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luxaflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbrella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about awnings brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Cool Awnings or Stratco more popular in search?

This chart shows how often people search Google for Cool Awnings and Stratco by name. Each line represents a brand's share of searches for all six awnings brands we track, month by month, from searches in New Zealand.

Cool Awnings and Stratco among awnings brands in New Zealand, by month

Share of searches by month for Stratco, Cool Awnings. The figures are in the table below the chart.

View monthly share of searches table
MonthStratcoCool AwningsLuxaflexSunbrellaAwnings DirectLlaza
Oct 202557%25.9%9.2%6.1%0.88%0.88%
Nov 202546.3%27.3%9.7%14.8%0.93%0.93%
Dec 202549.2%26.8%7.8%14.5%0.56%1.1%
Jan 202649.2%26.8%9.5%11.7%1.1%1.7%
Feb 202650.3%27.4%12%8%1.7%0.57%
Mar 202651.5%28.1%12.3%6.4%0.58%1.2%
Apr 202656.8%20.6%11%9%1.3%1.3%
May 202648.3%26.2%14.1%9.4%0.67%1.3%
Jun 202649%26.5%14.3%7.5%1.4%1.4%
Jul 202652.9%23.5%15.4%5.1%1.5%1.5%
Aug 202645.6%30.4%10.8%8.9%2.5%1.9%
Sep 202645%30%13.1%8.8%1.9%1.3%

How has the Cool Awnings and Stratco comparison changed over the last 12 months?

3 findings
  • Stratco was ahead of Cool Awnings in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cool Awnings’ share of searches among awnings brands in New Zealand moved from 25.9% to 30%, and its estimated monthly branded searches moved from 590 to 480.
  • Across the 12 months ending September 2026, Stratco’s share of searches among awnings brands in New Zealand moved from 57% to 45%, and its estimated monthly branded searches moved from 1.3K to 720.

How did search popularity change for New Zealand awnings brands in September 2026?

2 changes
  1. In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%.

  2. Estimated monthly branded searches for Cool Awnings in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cool Awnings’ and Stratco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cool Awnings

1 branded search term

  • cool awnings

Stratco

1 branded search term

  • stratco

How the Brand Demand Index is measured

Other head-to-heads among awnings brands

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