Brandwave

How popular isFreedom Furniture?

In September 2026, people searched for Freedom Furniture by name about 27,200 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 6.2% of all New Zealand furniture retailer searches, placing Freedom Furniture fifth out of 11 retailers. When we asked both ChatGPT and Google AI Overviews about furniture retailers, Freedom Furniture appeared in four of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

Freedom Furniture is the fifth most searched of 11 competitors and the most recommended in AI answers.

  1. Harvey NormanShare of searches 31.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. IKEAShare of searches 29.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Big Save FurnitureShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. NOODShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Freedom FurnitureShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+6 more

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freedom Furniture was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Freedom Furniture is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freedom Furniture1st
  2. Danske Møbler2nd
  3. NOOD3rd
  4. Mocka4th
  5. Nick Scali5th
  6. Big Save Furniture6th
  7. Harvey Norman–
  8. IKEA–
  9. Early Settler–
  10. Target Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freedom Furniture4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Danske Møbler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mocka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Early Settler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Target Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which furniture retailers compete with Freedom Furniture?

Freedom Furniture against furniture retailers in New Zealand, by month

Share of searches by month for Harvey Norman, IKEA, Big Save Furniture, NOOD, Freedom Furniture, Mocka, Early Settler, Target Furniture. The figures are in the table below the chart.

View monthly share of searches table
MonthHarvey NormanIKEABig Save FurnitureNOODFreedom FurnitureMockaEarly SettlerTarget FurnitureNick ScaliSmiths CityDanske Møbler
Oct 202546.1%11.3%8.9%7.6%7.5%7.2%4.7%3.3%1.9%1.5%<0.01%
Nov 202549.3%17.6%6.9%6.2%5.4%6.1%4.1%2.4%1.3%0.74%<0.01%
Dec 202528.3%54%3.7%3.6%3.8%2.4%1.9%1.4%0.63%0.43%0%
Jan 202630.9%40.2%5.9%4.9%6.1%4.8%3.1%2.2%1.3%0.56%0%
Feb 202634.7%37.9%5.8%5.5%4.6%4.4%2.9%2.5%1.1%0.52%<0.01%
Mar 202640%30%6.8%5.2%5.3%5.1%3.3%2.4%1.1%0.73%<0.01%
Apr 202638.2%29.1%7.4%6.1%6.2%4.9%3.2%2.8%1.6%0.69%<0.01%
May 202636.7%29.7%7.6%5.7%6%5.6%3.7%3.2%1.5%0.45%<0.01%
Jun 202629.2%35.2%7.3%5.6%7%6.7%3.6%3.1%1.8%0.43%<0.01%
Jul 202627%38.6%10.1%5.4%5.3%5.1%3.3%2.9%1.6%0.73%<0.01%
Aug 202629.2%33.8%9%6.9%5.7%5.5%4.3%3.1%1.8%0.8%<0.01%
Sep 202631.6%29.8%9.7%6.3%6.2%6%3.9%3.4%1.9%1%<0.01%

  1. 1.Harvey Norman

    31.6%

    Moved from 2nd to 1st. 138K estimated branded searches, -0.43% vs prior month. Share +2.5 points.

  2. 2.IKEA

    29.8%

    Moved from 1st to 2nd. 130K estimated branded searches, -19% vs prior month. Share -4 points.

  3. 3.Big Save Furniture

    9.7%

    Held 3rd. 42.4K estimated branded searches, -0.28% vs prior month. Share +0.8 points.

  4. 4.NOOD

    6.3%

    Held 4th. 27.6K estimated branded searches, -15.1% vs prior month. Share -0.5 points.

  5. 5.Freedom Furniture

    6.2%

    Held 5th. 27.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Mocka

    6%

    Held 6th. 26.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Early Settler

    3.9%

    Held 7th. 17K estimated branded searches, -16.9% vs prior month. Share -0.4 points.

  8. 8.Target Furniture

    3.4%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Nick Scali

    1.9%

    Held 9th. 8.3K estimated branded searches, +0.36% vs prior month. Share +0.2 points.

  10. 10.Smiths City

    1%

    Held 10th. 4.5K estimated branded searches, +19.8% vs prior month. Share +0.2 points.

  11. 11.Danske Møbler

    <0.01%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Freedom Furniture and its closest rivals

Every comparison with Freedom Furniture

18 comparisons

How has branded search demand for Freedom Furniture changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Freedom Furniture in New Zealand fell from 33.3K to 27.2K.
  • Across the 12 months ending September 2026, Freedom Furniture’s share of searches among furniture retailers in New Zealand decreased from 7.5% to 6.2%.
  • Across the 12 months ending September 2026, Freedom Furniture’s share of searches among furniture retailers in New Zealand peaked at 7.5% in October 2025 and was lowest at 3.8% in December 2025.

How did search popularity change for New Zealand furniture retailers in September 2026?

6 changes

  1. In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 31.6% of the searches.

  2. In September 2026, Big Save Furniture gained share of searches among furniture retailers in New Zealand, from 9% to 9.7%.

  3. In September 2026, Freedom Furniture gained share of searches among furniture retailers in New Zealand, from 5.7% to 6.2%.

  4. In September 2026, IKEA lost share of searches among furniture retailers in New Zealand, from 33.8% to 29.8%.

  5. In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.9% to 6.3%.

  6. Smiths City’s share of searches among furniture retailers in New Zealand has gained ground for 3 months in a row, from 0.43% to 1% in September 2026.

How are Freedom Furniture’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Freedom Furniture’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Freedom Furniture
  • freedom furniture beds
  • freedom furniture mattresses

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How the Brand Demand Index is measured

Where does Freedom Furniture compete?

Freedom Furniture is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor furniture brands4th of 113.4%Show ranking
furniture retailers5th of 116.2%Shown above
Creator with pink hair and a pink jacket

Is Freedom Furniture your brand?

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